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Summary:

One of the reasons Hulu caught on so quickly was the ability for users to embed full-length TV episodes and movies on their blogs and personal pages. Hulu says that its content has been distributed on 27,000 sites and over 500,000 individual embed players. Now the […]

One of the reasons Hulu caught on so quickly was the ability for users to embed full-length TV episodes and movies on their blogs and personal pages. Hulu says that its content has been distributed on 27,000 sites and over 500,000 individual embed players. Now the company is taking that distribution one step further and rolling out new widgets that expand those embedding options.

The widgets are available in four flavors. The Player Widget (shown here) is basically a mini-me Hulu, recreating the same site experience in a smaller package. The Show and Movie Widget updates with specific content you are interested in. The Picks Widget delivers updated lists of content like “recently added movies.” And the Summer Widget lists the latest content in Hulu’s Days of Summer promotion (though Hulu isn’t sure what it will do with it after the summer).

During his recent visit to NewTeeVee HQ (video after the jump), CTO Eric Feng also talked a little about Hulu’s upcoming implementation of Facebook Connect on the video site, which will launch in August. Facebook users will be able share their activity with friends and track each other’s activities on the site.

Here, Feng updated us on some Hulu user stats, the lack of HD content, and the Hulu experience beyond PCs.

  1. “One of the reasons Hulu caught on so quickly was the ability for users to embed full-length TV episodes and movies on their blogs and personal pages.”

    Really? Are you sure? Maybe it has something to do with their content? :)

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  2. If the embedded videos are so important to them, why do they disable these videos? It’s great that they want to use their viewers as a distribution platform, but they shouldn’t yank their videos after a pre-determined amount of time. Of the 27,000 sites that they’ve been featured on, how many are now showing dead air instead of the content that someone originally posted? I’m reluctant to try any widgets when Hulu has already shown that they don’t care about cutting off the content.

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  3. Andrew — of course the premium content was important, but you’ve got to remember that even while the site was open to just a few thousand people, any user could embed anything. It was a pretty good way to build buzz. Remember OpenHulu?

    http://newteevee.com/2007/12/19/no-invite-no-problem-how-to-hulu-now/

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  4. Great idea! Now if only their content would stop disappearing at random…

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  5. [...] relative infrequency and shortness of commercial interruption. Hulu CTO Eric Feng points out in an interview for NewTeeVee that a 22-minute network show with eight minutes of ads on broadcast or cable has two minutes of [...]

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  6. So now I’m more likely to run across all sorts of cool free video content that I can’t view? Awesome!

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  7. [...] users embed full-length TV episodes and movies on their blogs and personal pages, is rolling out new widgets that expand those embedding [...]

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  8. I’m as annoyed as anyone that their content disappears, leaving dead embeds scattered around the web.

    But I assume the content that expires does so precisely because of various guild rules that limit their ability to distribute content online freely or cheaply. Hardly “at random,” although the rules vary so much from show to show that they seem almost arbitrary.

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  9. Ok, so we have at least 3 commenters who clearly don’t seem to know very much about the entertainment business (aka the people complaining about the content “disappearing”). Google distribution windows and Hollywood.

    Or else, somebody else (other than Hulu) may own the online distribution rights as of a specific date.

    Every legitimate online video site with commercially produced content has the same problem, not just Hulu.

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  10. David, I think this is just evident in a new way with Hulu, since people embed the content without knowledge that it’ll disappear, and then there are blank little black boxes all over the place.

    Like so:

    http://newteevee.com/2008/06/17/hulu-embeds-down-across-the-web/

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