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Summary:

When asked about the Apple TV on its earnings call today, Apple said “The Apple TV remains a hobby as we call it,” according to VentureBeat. Uhhh, I don’t want to should you, Apple — but it’s high time you moved your set-top foray from red-headed […]

When asked about the Apple TV on its earnings call today, Apple said “The Apple TV remains a hobby as we call it,” according to VentureBeat.

Uhhh, I don’t want to should you, Apple — but it’s high time you moved your set-top foray from red-headed stepchild to full-fledged member of the family. Aren’t two attempts with the product enough to make it more than a passing fancy?

We know you’re only forecast to move 18.25 million paid movie downloads this year, but with Netflix and now Amazon becoming viable competitors (andSony bound to come on strong), calling your product a “hobby” doesn’t really instill confidence in consumers with other, more affordable options.

Perhaps there is a grand plan and this is part of that “future product transition” you also mentioned on the call today. It had better be something, because the future of TV distribution won’t be a hobbyist market.

Image courtesy of iTunes.

  1. They should make it part of the iPod range in name too. A name like iPod Home or iPod Pro would do wonders…people might figure out what the hell it is. With such a name they could market it’s audio features alone! How many of us want to play our digital music in the home. That’s more than a hobby market…

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  2. [...] is not the first time that Apple has referred to the device as a “hobby.” The company even gave a heads up [...]

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  3. [...] is not the first time that Apple has referred to the device as a “hobby.” The company even gave a heads up [...]

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  4. [...] or even its iTunes. Despite high early expectations, it wasn’t long before the device was demoted to “hobby” status by the Apple CEO. But that could soon change, as the New York Times has uncovered evidence that [...]

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  5. [...] or even its iTunes. Despite high early expectations, it wasn’t long before the device was demoted to “hobby” status by the Apple CEO. But that could soon change, as the New York Times has uncovered evidence that [...]

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  6. [...] is about to get a lot more serious about its “hobby” with the next release of its Apple TV set-top box, as sources say that the software company will [...]

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  7. [...] is about to get a lot more serious about its “hobby” with the next release of its Apple TV set-top box, as sources say that the software company will [...]

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  8. [...] 9:28pm PDT No Comments       Apple is about to get a lot more serious about its “hobby” with the next release of its Apple TV set-top box, as sources say that the software company will [...]

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  9. [...] 2010, 2:30pm 10 Comments       Apple is about to get a lot more serious about its “hobby” with the next release of its Apple TV set-top box, as sources say that the software company will [...]

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  10. [...] video content that it does with music. The slow buildup of the video category has led Steve Jobs to refer to the Apple TV as a hobby: something for Apple to continue to dabble in while the market [...]

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