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Summary:

If you’re a Twitter user you likely saw the news this morning: Twitter bought Summize. The deal, covered on the business level by our parent blog GigaOm, brings Twitter some more smart engineers and a potential route to monetization. But what does it mean to the […]

ScreenshotIf you’re a Twitter user you likely saw the news this morning: Twitter bought Summize. The deal, covered on the business level by our parent blog GigaOm, brings Twitter some more smart engineers and a potential route to monetization. But what does it mean to the average web worker?

Summize – rebranded this morning as Twitter Search – in case you haven’t looked at it, is an excellent search interface for Twitter, letting you easily see what people are talking about. The key goodness for web workers is to use it as a buzz tracker: for example, I’ve got an RSS feed running on Summize results that tell me whenever anyone in the Twittersphere mentions WWD. With this functionality rolling into the core Twitter UI, any web worker in customer service ought to have a Twitter account. Knowing when people are talking about your product or company – and being able to quickly respond – is priceless. That’s the meat for the regular user, whatever the deal ends up meaning on the business level.

  1. Christoph Möller Tuesday, July 15, 2008

    This makes much sense, because Summize offers Sentiment Analysis.

    With Summize Twitter is now a gold mine for Web Data Mining and Web Monitoring.

    Ford could ask Twitter, how their products do. If the people like their new car or not. Ford could pay Twitter to monitor all their products and get alarmed, if the twitter crowds talks bad about a particular auto.

    Twitter + Summize is like ICQ + Nielsen//NetRatings

  2. I think you can definitely look at the acquisition as an attempt to scale and grow as quickly as possible. Summize seems to have fixed the Twitter scaling issue, and thanks to the 5 new employees joining the Twitter team from Summize, you could say this was a great choice for Twitter to bring their scaling team inhouse and get a great team as well.

  3. You can see another take on the possible usefulness of Twitter at Awake at the Wheel: http://jonathanfields.com/blog

  4. This makes much sense, because Summize offers Sentiment Analysis.

    With Summize Twitter is now a gold mine for Web Data Mining and Web Monitoring.

    Ford could ask Twitter, how their products do. If the people like their new car or not. Ford could pay Twitter to monitor all their products and get alarmed, if the twitter crowds talks bad about a particular auto.

  5. seviyeli sohbet Friday, January 23, 2009

    thanks for the informationn

  6. akyazı haber Tuesday, August 3, 2010

    Ford could ask Twitter, how their products do. If the people like their new car or not. Ford could pay Twitter to monitor all their products and get alarmed, if the twitter crowds talks bad about a particular auto.

  7. This makes much sense, because Summize offers Sentiment Analysis.

    With Summize Twitter is now a gold mine for Web Data Mining and Web Monitoring.

    Ford could ask Twitter, how their products do. If the people like their new car or not. Ford could pay Twitter to monitor all their products and get alarmed, if the twitter crowds talks bad about a particular auto.

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