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Summary:

One of the first rules of journalism is to never start your story with a quote, but this one just fits too well: “People have said I have an interesting knack to be able to monetize my life.” That’s Alex Albrecht (no relation, I asked) talking […]

One of the first rules of journalism is to never start your story with a quote, but this one just fits too well: “People have said I have an interesting knack to be able to monetize my life.” That’s Alex Albrecht (no relation, I asked) talking about his new World of Warcraft online show and web site Project Lore, which launches today.

Tell me if this premise sounds familiar. Albrecht sits around, drinking beer with his buddies talking about some nerd-friendly topic. This time instead of Digg stories (Diggnation) or movies (The Totally Rad Show), Albrecht will be talking World of Warcraft. News, glossary terms, strategy — all of it. “One of the things I found frustrating with WoW,” Albrecht said, “is that there is so much info but not really one good place to get the information.”

Episodes will typically feature Albrecht and his pals playing through an “instance” in WoW. If you don’t know what an “instance” is, you’re probably not a good candidate to watch the show (or maybe you’re the perfect candidate). But for those not looking for a new Internet addiction, an instance is a self-contained unit of the game where you battle 3 – 5 “bosses” (bad guys). Each of these bosses will be a single 3 – 5 minute episode. If the instance has five bosses, there will be five episodes that week.

The show has no official relationship with Blizzard (the makers of WoW), but will be distributed through ZAM Network, a massively multiplayer content network that reaches more than 17 million people and has signed on Falcon Northwest as a sponsor for the accompanying Project Lore site.

Unlike Albrecht’s other shows, Project Lore is not being produced through Revision3, but rather through rival new media studio Deca. Which, of course, everyone says they are fine with, and they probably are since Revision3 doesn’t want to lose one half of Diggnation and Albrecht’s high visibility will help sell Project Lore.

  1. yawn….

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  2. [...] Chris Albrecht, no relation.) Tags: Alex Albrecht, Deca, Diggnation, Gaming, Project Lore, Revision3, WoWShare [...]

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  3. Someone should make a Guild Wars show. It’s so much prettier than WoW.

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  4. [...] saying the already popular Albrecht is overexposed. In fact, his decision to front Project Lore, a daily online show about World of Warcraft, is smart and strategic. Albrecht just won two Webbys (for Diggnation and The Totally Rad Show), so [...]

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  5. Wish I woulda discovered all of this sooner! Why don’t you include the opportunity of signing up for updates via email? I do agree though, there seems to be way too much overexposure on certain shows!

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  6. [...] Boing TV, and just this past summer it signed Diggnation’s Alex Albrecht (no relation) to create his new show Project [...]

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  7. project lore is the #1 most helpful site iv seen and all the video’s damn thats cool, (only wish i was part of the team lol )
    nice work guys love it
    hope 2 c more

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  8. Haha, I followed a link from Jerry Trainor’s Wikipedia article! I want to watch him do some instances.

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