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Summary:

While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories…

imageWhile the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the hooplah over online marketing by Anheuser-Busch and others, beer companies, despite having a younger, male demo than, say, consumer packaged goods marketers, have been pretty reluctant to change their methods.

InBev

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  1. I would take a look at the larger craft breweries such as New Belguim, makers of Fat Tire…they are moving online with video and destination content as well as ad dollars. Followyourfolly.com – much better example of successful online presence than bud

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