Summary:

NBC Says It’s 85 Percent Sold Out of Olympics Ad Inventory; video has a heavy presence in the mix, but with pre- and post-rolls only, there are no overlays to conform to Olympic standards. (MediaWeek) Home DVD Sales Holding Up; consumer spending (buying and renting) on […]

NBC Says It’s 85 Percent Sold Out of Olympics Ad Inventory; video has a heavy presence in the mix, but with pre- and post-rolls only, there are no overlays to conform to Olympic standards. (MediaWeek)

Home DVD Sales Holding Up; consumer spending (buying and renting) on DVDs and Blu-ray for the first half of the year was up 1.6 percent from the same time last year to $10.77 billion. And speaking of DVDs, youth-oriented films that feature tobacco use will be getting anti-smoking PSAs. (Sales: The Hollywood Reporter; smoking: The Wall Street Journal)

YouTube’s Data Dump to Cost $12 Million? E-discovery firm says it will cost $1 million per terabyte to cull, review and analyze the information the video site must hand over to Viacom. (Silicon Alley Insider)

Product Placement Finding Its Way Into UGC; Stride’s sponsorship of global dancing just the latest among the bigger brands getting into the amateur act. (The Washington Post)

AutomotiveStreetStyle.com Picks Entriq; site founded by former NBA player Jerome Williams will use the PUBLISH system to power video programs. (MarketWatch)

DirecTV Leans on Web for VOD; service delivers on-demand movies via broadband connection, satellite company says early results are on target but wouldn’t reveal numbers. (Multichannel News)

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