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	<title>Comments on: Why Guardian Media Bought paidContent for $30M</title>
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	<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
	<lastBuildDate>Thu, 26 Nov 2009 06:47:41 +0000</lastBuildDate>
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		<title>By: Talking Biz News &#187; Bloomberg got a bargain</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-978066</link>
		<dc:creator>Talking Biz News &#187; Bloomberg got a bargain</dc:creator>
		<pubDate>Wed, 14 Oct 2009 19:43:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-978066</guid>
		<description>&lt;p&gt;[...] and of itself is a viable business, and at $15 million is a major bargain. Consider that last year, Guardian Media bought PaidContent for $30 million, and that site has a monthly audience of maybe 250,000. Yeah, OK, PaidContent has other businesses, [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] and of itself is a viable business, and at $15 million is a major bargain. Consider that last year, Guardian Media bought PaidContent for $30 million, and that site has a monthly audience of maybe 250,000. Yeah, OK, PaidContent has other businesses, [...]</p>]]></content:encoded>
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		<title>By: The Coming Fight for Audience Attention</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-963909</link>
		<dc:creator>The Coming Fight for Audience Attention</dc:creator>
		<pubDate>Sun, 02 Aug 2009 21:08:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-963909</guid>
		<description>&lt;p&gt;[...] Guardian Media Group purchases Paid Content for $30 million. [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] Guardian Media Group purchases Paid Content for $30 million. [...]</p>]]></content:encoded>
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		<title>By: Updated: UK’s largest indie blog network Shiny Media goes into administration&#160;&#124;&#160;Newsjacker</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-961391</link>
		<dc:creator>Updated: UK’s largest indie blog network Shiny Media goes into administration&#160;&#124;&#160;Newsjacker</dc:creator>
		<pubDate>Tue, 21 Jul 2009 16:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-961391</guid>
		<description>&lt;p&gt;[...] from London for a year in 2004/5 but always aiming at the large US market, which resulted in its acquisition by The [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] from London for a year in 2004/5 but always aiming at the large US market, which resulted in its acquisition by The [...]</p>]]></content:encoded>
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		<title>By: UK&#8217;s largest indie blog network Shiny Media goes into administration</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-961354</link>
		<dc:creator>UK&#8217;s largest indie blog network Shiny Media goes into administration</dc:creator>
		<pubDate>Tue, 21 Jul 2009 12:33:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-961354</guid>
		<description>&lt;p&gt;[...] from London for a year in 2004/5 but always aiming at the large US market, which resulted in its acquisition by The [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] from London for a year in 2004/5 but always aiming at the large US market, which resulted in its acquisition by The [...]</p>]]></content:encoded>
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		<title>By: Open Professional &#171; OUseful.Info, the blog&#8230;</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-957348</link>
		<dc:creator>Open Professional &#171; OUseful.Info, the blog&#8230;</dc:creator>
		<pubDate>Mon, 06 Jul 2009 14:44:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-957348</guid>
		<description>&lt;p&gt;[...] institution, to take up the slack and provide quality comment, analysis to the media (think: paidContent for the quality papers&#8217; analysis sections, powered by academe redefined (i.e. Academe [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] institution, to take up the slack and provide quality comment, analysis to the media (think: paidContent for the quality papers&#8217; analysis sections, powered by academe redefined (i.e. Academe [...]</p>]]></content:encoded>
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		<title>By: GMG appoints Gibbons as non-exec director &#171; BusinessMedia.co.uk</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-904435</link>
		<dc:creator>GMG appoints Gibbons as non-exec director &#171; BusinessMedia.co.uk</dc:creator>
		<pubDate>Mon, 13 Oct 2008 11:26:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-904435</guid>
		<description>&lt;p&gt;[...] Why Guardian Media Bought paidContent for $30M [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] Why Guardian Media Bought paidContent for $30M [...]</p>]]></content:encoded>
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		<title>By: Zoomf Blog - UK Property Blog &#187; Blog Archive &#187; Blogging is worth it! Just ask PaidContent.</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888741</link>
		<dc:creator>Zoomf Blog - UK Property Blog &#187; Blog Archive &#187; Blogging is worth it! Just ask PaidContent.</dc:creator>
		<pubDate>Wed, 16 Jul 2008 11:04:13 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888741</guid>
		<description>&lt;p&gt;[...] highlights yet another big newspaper hedging its future on where media consumption is headed. As Om Malik points out, Guardian is hoping to &#8220;use a disruptive strategy that involves using technology to build a [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] highlights yet another big newspaper hedging its future on where media consumption is headed. As Om Malik points out, Guardian is hoping to &#8220;use a disruptive strategy that involves using technology to build a [...]</p>]]></content:encoded>
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		<title>By: Greg</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888397</link>
		<dc:creator>Greg</dc:creator>
		<pubDate>Mon, 14 Jul 2008 10:36:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888397</guid>
		<description>&lt;p&gt;I just wonder what was the valuation model? PaidCOntent publishes so much about M&amp;A and VC deals in the industry -- maybe it is time to disclose some details about the PaidContent/Guardian deal. $30 million seems a lot!&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I just wonder what was the valuation model? PaidCOntent publishes so much about M&amp;A and VC deals in the industry &#8212; maybe it is time to disclose some details about the PaidContent/Guardian deal. $30 million seems a lot!</p>]]></content:encoded>
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		<title>By: Madhavan</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888244</link>
		<dc:creator>Madhavan</dc:creator>
		<pubDate>Sun, 13 Jul 2008 04:04:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888244</guid>
		<description>&lt;p&gt;Om-I really admire your post for all the reasons mentioned above. To that I may add that both you and Rafat have been pathbreakers, changing something and chronicling that very change yourself rather well. I would like to call this &quot;living the disruption&quot;...some close to Mahatma Gandhi&#039;s saying: &quot;Be the change you want to see!&quot;
I wish you both good luck. I am also reminded me of a saying by Infosys chairman Narayana Murthy: &quot;It is like changing the tyres of an aircraft midflight!&quot;
Some of the insights you offer in the post and by recollection need some more fleshing out for a larger evangelisation..but surely that gives us all something to do?:)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Om-I really admire your post for all the reasons mentioned above. To that I may add that both you and Rafat have been pathbreakers, changing something and chronicling that very change yourself rather well. I would like to call this &#8220;living the disruption&#8221;&#8230;some close to Mahatma Gandhi&#8217;s saying: &#8220;Be the change you want to see!&#8221;
I wish you both good luck. I am also reminded me of a saying by Infosys chairman Narayana Murthy: &#8220;It is like changing the tyres of an aircraft midflight!&#8221;
Some of the insights you offer in the post and by recollection need some more fleshing out for a larger evangelisation..but surely that gives us all something to do?:)</p>]]></content:encoded>
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		<title>By: Rafat</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888193</link>
		<dc:creator>Rafat</dc:creator>
		<pubDate>Sat, 12 Jul 2008 20:04:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888193</guid>
		<description>&lt;p&gt;Hey Om
Thanks for your nice words...and everyone&#039;s well wishes here. Sorry I couldn&#039;t jump in here earlier, with all the whirlwind yesterday. Someone even told me a new iPhone launched yesterday...i missed that one :)&lt;/p&gt;

&lt;p&gt;The standards Om and his team has helped define are worth all the value they will get, I have no doubt. Om&#039;s own journey, especially in the last year, is inspiring.&lt;/p&gt;

&lt;p&gt;Om, you better take me to the best damn Indian restaurant next time I am in SF....I will pay :)&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Hey Om
Thanks for your nice words&#8230;and everyone&#8217;s well wishes here. Sorry I couldn&#8217;t jump in here earlier, with all the whirlwind yesterday. Someone even told me a new iPhone launched yesterday&#8230;i missed that one :)</p>

<p>The standards Om and his team has helped define are worth all the value they will get, I have no doubt. Om&#8217;s own journey, especially in the last year, is inspiring.</p>

<p>Om, you better take me to the best damn Indian restaurant next time I am in SF&#8230;.I will pay :)</p>]]></content:encoded>
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		<title>By: PaidContent y The Guardian: los medios clásicos y la red &#187; El Blog de Enrique Dans</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888172</link>
		<dc:creator>PaidContent y The Guardian: los medios clásicos y la red &#187; El Blog de Enrique Dans</dc:creator>
		<pubDate>Sat, 12 Jul 2008 16:49:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888172</guid>
		<description>&lt;p&gt;[...] que tenía tantas sinergias y posibilidades, que era demasiado buena para dejarla pasar. Además, como bien comenta Om Malik, posibilidades de desarrollo de nuevos medios especializados, con formatos de tipo 2.0, para la [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] que tenía tantas sinergias y posibilidades, que era demasiado buena para dejarla pasar. Además, como bien comenta Om Malik, posibilidades de desarrollo de nuevos medios especializados, con formatos de tipo 2.0, para la [...]</p>]]></content:encoded>
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		<title>By: Guardian buys PaidContent = Smart &#187; mathewingram.com/work &#124;</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888133</link>
		<dc:creator>Guardian buys PaidContent = Smart &#187; mathewingram.com/work &#124;</dc:creator>
		<pubDate>Sat, 12 Jul 2008 01:08:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888133</guid>
		<description>&lt;p&gt;[...] the trade-press and professional services division of Guardian Media. My friend Om Malik has some worthwhile thoughts on the deal as well.   function fbs_click() [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] the trade-press and professional services division of Guardian Media. My friend Om Malik has some worthwhile thoughts on the deal as well.   function fbs_click() [...]</p>]]></content:encoded>
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		<title>By: RD</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888130</link>
		<dc:creator>RD</dc:creator>
		<pubDate>Sat, 12 Jul 2008 00:50:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888130</guid>
		<description>&lt;p&gt;It is surprising the UK based GMG paid $30 mill for a site which has most of it’s visitors are from US. According to Alexa traffic details United States counts for 76.1% of hits, India with 4.3 % and UK with only 3.9 %.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>It is surprising the UK based GMG paid $30 mill for a site which has most of it’s visitors are from US. According to Alexa traffic details United States counts for 76.1% of hits, India with 4.3 % and UK with only 3.9 %.</p>]]></content:encoded>
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		<title>By: Kamla Bhatt Blog &#187; Diaspora Entrepreneur Interviews Ideas Internet and Telecom Merger &#38; Acquisition Podcast Technology Web 2.0 &#187; Congrats to Rafat Ali &#38; NextContent Team</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888122</link>
		<dc:creator>Kamla Bhatt Blog &#187; Diaspora Entrepreneur Interviews Ideas Internet and Telecom Merger &#38; Acquisition Podcast Technology Web 2.0 &#187; Congrats to Rafat Ali &#38; NextContent Team</dc:creator>
		<pubDate>Fri, 11 Jul 2008 23:40:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888122</guid>
		<description>&lt;p&gt;[...] Om Malik has a really nice post congratulating Rafat and his team. I am guessing that ContentNext&#8217;s acquisition is the talk of many Silicon Valley bloggers and not the launch of Apple&#8217;s new iPhone. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Om Malik has a really nice post congratulating Rafat and his team. I am guessing that ContentNext&#8217;s acquisition is the talk of many Silicon Valley bloggers and not the launch of Apple&#8217;s new iPhone. [...]</p>]]></content:encoded>
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		<title>By: Sam</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888106</link>
		<dc:creator>Sam</dc:creator>
		<pubDate>Fri, 11 Jul 2008 21:39:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888106</guid>
		<description>&lt;p&gt;@Ajay&lt;/p&gt;

&lt;p&gt;R u a farmer. Ur analogies are laughable. OM - very good and clean notes on the deal. One of ur best posts.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>@Ajay</p>

<p>R u a farmer. Ur analogies are laughable. OM &#8211; very good and clean notes on the deal. One of ur best posts.</p>]]></content:encoded>
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		<title>By: Ajay</title>
		<link>http://gigaom.com/2008/07/11/guardian-buys-paidcontent-for-30-millio/#comment-888079</link>
		<dc:creator>Ajay</dc:creator>
		<pubDate>Fri, 11 Jul 2008 17:43:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=14123#comment-888079</guid>
		<description>&lt;p&gt;It is true that the internet is completely changing the media business, not just in distribution but eventually the form itself will change in major ways.  However, right now it is like trying to grow a plant in fertile soil (the internet) with plenty of sunlight (online readers) but no water.  The water is micropayments and until a working system is deployed, the field will be relatively barren compared to the forest that will grow once we have micropayments working.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>It is true that the internet is completely changing the media business, not just in distribution but eventually the form itself will change in major ways.  However, right now it is like trying to grow a plant in fertile soil (the internet) with plenty of sunlight (online readers) but no water.  The water is micropayments and until a working system is deployed, the field will be relatively barren compared to the forest that will grow once we have micropayments working.</p>]]></content:encoded>
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