MediaMax, a.k.a. TheLinkUp, Is Dead

Om Malik | Thursday, July 10, 2008 | 7:47 AM PT | 20 comments

MediaMax, a San Diego-based startup that allowed you to upload and share big files and create a social network around it, is dead. “We regret to inform you that we will be closing The Linkup service on Friday, August 8 at 5:00 pm PDT,” the company wrote on its web site this morning. Good riddance, because it was a brain-dead idea to begin with. More importantly, the company constantly lost users’ data — not a good survival strategy considering data is your business.

The company was first known as Streamload, then MediaMax, then quickly changed its name to TheLinkUp, promising people that their files would automatically move over from MediaMax to TheLinkUp. Changing monikers didn’t quite reverse their fortunes, however, and they remained as clueless as ever. “It was not possible to satisfactorily complete the move of files from MediaMax to The Linkup as we had expected, and as a result cannot offer a service.” No kidding. The users are mad - no surprise there.

Anyway, I expect that dozens of these upload-store-share-backup-type services are going to take a nap in the dirt soon — and if you are using one of them, think twice before trusting them with your information. I would recommend Box.net, Apple’s dot.mac (Mobile Me) and AOL XDrive. I personally use Joyent’s BingoDisk, a for-pay service that meets all of my needs for now.

Job Postings

3 trackbacks so far

July 15th, 2008
5:24 PM PT

[...] from TheLinkup to ElephantDrive As many observers of the online storage world are aware, The Linkup is winding down and its users will need to find a new home for their data. The Linkup was the latest [...]

August 6th, 2008
4:56 AM PT

[...] AOL’s Xdrive, which despite corporate backing recently joined the likes of Omnidrive and MediaMax on the proverbial technology garbage [...]

August 9th, 2008
3:21 PM PT

[...] mainstays of the cloud storage space have recently made disturbing announcements. First, TheLinkup (formerly known as Streamload and then MediaMax, and often confused for sister company Nirvanix) is now gone. They suffered a catastrophic data [...]

17 comments so far

July 10th, 2008
9:07 AM PT
Leila said:

You should check out European company Yuntaa.com.
They actually INSURE your data. So should anything happen to it while you store it with them, they would actually be able to pay you the damages. Up to 200,000 euros per case/user/year.

Quite interesting.

July 10th, 2008
9:36 AM PT
Om Malik said:

Wow that is indeed an interesting approach to the data. I would most certainly check it out. Thanks for the tip.

July 10th, 2008
11:31 AM PT
Disppointed person said:

The data in Register.com’s WHOIS database is provided to you by
Register.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Register.com makes this information available “as is,” and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Register.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Register.com.
Register.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

Registrant:
Nine Audio Technologies
Steve Iverson
600 B Street #1850
San Diego, CA 92101

Email: (steve@mediamax.com

Registrar Name….: REGISTER.COM, INC.
Registrar Whois…: whois.register.com
Registrar Homepage: link)

Domain Name: mediamax.com

Created on…………..: Tue, Jul 01, 1997
Expires on…………..: Thu, Jun 30, 2011
Record last updated on..: Tue, Jun 19, 2007

Administrative Contact:
Steve Iverson
Steve Iverson
185 West F. Street Suite #430
San Diego, CA 92101
US
Phone: 619-233-9914
Email: steve@streamload.com

Technical Contact:
Steve Iverson
Steve Iverson
185 West F. Street Suite #430
San Diego, CA 92101
US
Phone: 619-233-9914
Email: sysadmins@streamload.com

DNS Servers:

ns2.lanechange.net
ns1.lanechange.net

July 10th, 2008
2:39 PM PT
Jan Ramsey said:

What recourse do we have against these people? We PAID for storage space.

July 10th, 2008
3:29 PM PT
p-air said:

Good riddance is right. Not only did they loose data but they also screwed up billing and were as close to non-responsive as I’ve ever seen. This company should have gone under long ago. Fortunately, I terminated my service 2-3 months ago which seems rather timely in retrospect. Phew.

July 10th, 2008
3:32 PM PT
p-air said:

Forgot to mention, I moved my stuff and now use the Carbonite service which works like a charm.

July 11th, 2008
4:10 PM PT
Keith S. said:

Not exactly the same class of service, but I’ve been using Amazon S3 for all my off-site backup needs. My highest monthly bill has only been $5 or so (after a shockingly idiotic case of duping an entire directory of photos not once, but 4 times! :) )

July 14th, 2008
7:48 PM PT
Tomo N. said:

Wow! I didn’t have anything all that great on there to begin with but I thought they had finally gotten it right with TheLinkUp. They should have ended it with MediaMax and started TheLinkUp fresh with no affiliation to it’s former selves. Them trying to move data to a new site all the time probably hurt them the most; trying to do more than just provide storage bit them in the ass. Maybe they just doing this to cut the ties now. Thanks for all the storage/back-up site suggestions! I had no idea there was anything as sleek looking as the Streamload guys (click the Google Similar pages link always gave me crap).

July 15th, 2008
2:56 AM PT
Luzo Orbit said:

Mediamax never actually stored the files. Mediamax took over the customer services part of Streamload. The servers and data storage were spun off at that time as a new company called Nirvanix was set up. According to a report, it was Nirvanix that accidently deleted millions of files in 2007, which damaged Mediamax’s image fatally. Mediamax rebranded as The Linkup, but never recovered and is now filing for bankruptcy. The files are still on the Nirvanix servers (those that were not deleted, though some of those may still be recoverable). Mediamax said: “I think the only time we intentionally lied was when we denied being a customer of Nirvanix. That was a Nirvanix demand…. Your files are at Nirvanix. It’s now up to them to decide if they want to give you access to MediaMax.”

The initial response from Nirvanix is to refuse to do more than keep the files until 8 August for users to download through The Linkup interface. Yet 45% of file links never made it into The Linkup database from the Mediamax one. Nirvanix has the data, but will destroy it (to make more space on its servers to sell to other unknown interface companies) unless people campaign for THEIR DATA to be returned to them. See:
(link)

July 21st, 2008
10:59 AM PT
livingroom said:

please anybody know what i can do to get acess to my files
i started with streamload, then they was successfuly moved to mediamax and then i could not login there anymore, and now there are no files in the linkup site….
please somebody can help, i lost very importent files which i had nowhere else stored… my mistake, but i really need them, would pay for get them back !!!!!!!!!!!!!!!

please help!!!!!!

i am lost………

July 21st, 2008
11:04 AM PT
livingroom said:

i had all my files in mediamax 2-3 month ago, they was all there, i lost no files when Nirvanix, made this mistake to delay some files,
so does that mean that my files are still somewhere ???????

July 21st, 2008
11:34 AM PT
livingroom said:

streamload , mediamax , linkup!!!!

please somebody can help, i lost very importent files which i had nowhere else stored… my mistake, but i really need them, would pay for get them back !!!!!!!!!!!!!!!

July 21st, 2008
2:34 PM PT
Thomas said:

livingroom… nirvanix lost your files. you need to either contact them or join the several pending lawsuits against these thieves.

(link)

July 28th, 2008
12:17 PM PT
Evan said:

@ Thomas/livingroom

Here is the truth about what happened between the Linkup/MediaMax:
(link)

July 31st, 2008
1:26 PM PT
John F. said:

“I would recommend … AOL XDrive.”

Ten days after Om wrote that, a leaked internal memo from AOL VP Kevin Conroy indicates that they’re planning to sell or shutter XDrive by the end of the year.

(link)

I hope it’s “sell” rather than shutter. I’ve been pleased with their service.

August 6th, 2008
1:55 AM PT
Tom Bassett said:

Evan,

You’re going around the net under different usernames posting the same link. You posted it under 3 different names on my own blog.

Steve Iverson, president of Mediamax/The Linkup has said that Nirvanix is spreading lies and has even threatened to sue him. Go to nirvanixusers.blogspot.com to read his remarks. He and John Hood, former Mediamax head of Customer Service, have said the lost files are due to an error on the part of Nirvanix engineers.

Just take whatever you read on any official Nirvanix sites with a HUGE grain of salt. They’ve already deleted MILLIONS of customer files, and they think splitting off and forming a new company, and then lying to everyone, will give them a new start.

August 6th, 2008
12:45 PM PT
livingroom said:

hi,
any news on the situation, linkup, mediamax,
does anybody know if there is a possibility, to get on the
mediamax files..

brgds

Editorial Masthead

Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
Close
E-mail It