iPhone Owners Seem Crazy for Games

Wagner James Au | Thursday, July 10, 2008 | 12:00 AM PT | 0 comments

Ever since Apple put out its Software Developer Kit in March, game developers have been racing to create titles for the presumed market victor. But how much of a demand for them is there really? Based on the data from Cellufun, AOL’s designated mobile game portal since April, quite a lot. The company just told us that compared with other phone owners, iPhone gamers are generating four times the number of page views on Cellufun titles and double the time playing. (That’s an average of 21 minutes of game play and 65 page views per iPhone player session, compared to 11 minutes and 15 page views for sessions on other phones.) Pretty impressive, given Cellufun’s 5 million monthly uniques and 70 million page views. If the numbers are just as good for other game developers, expect to see the iPhone game catalog get a lot bigger soon.

Image credit: www.Cellufun.com

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