Motion Computing continues to struggle

Motion_logoMotion Computing, a firm in Austin and the premiere slate Tablet PC maker, continues to struggle meeting expectations in what is definitely a niche market.  On the heels of a recent round of employee layoffs Motion has distributed a press release detailing changes in the executive leadership of the firm.  Motion is creating the executive position of President and COO, strange as it is that they didn’t have one before, and bringing back one of the company’s founders David Altounian to fill that role.  This represents a shake-up of the executive arm of Motion in the wake of slumping sales and missed forecasts.  The press release quoted CEO Scott Eckert:

“David was instrumental in Motion’s early success, and ultimately in helping the company achieve the leadership position in our category” said Eckert.  “I look forward to working with him going forward as we continue on this next important stage of growth for Motion.”

Motion is one of the few slate Tablet PC makers around, if not the only one, so they’d better be the leader in their category.  Low sales levels would indicate that this niche may not be big enough to support a company as large as Motion had grown prior to all the layoffs.  Motion has been concentrating their efforts on vertical markets such as healthcare in recent years.

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