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Summary:

Remember last month, when a surge of viral videos made us all wonder how you could pop popcorn with cell phones? It was quickly discovered that the campaign was created to promote Cardo Systems’s line of Bluetooth headsets, but there were no answers as to how […]

Remember last month, when a surge of viral videos made us all wonder how you could pop popcorn with cell phones? It was quickly discovered that the campaign was created to promote Cardo Systems’s line of Bluetooth headsets, but there were no answers as to how they were actually performing the trick (just theories that required disassembling your microwave). That is, until today, when CNN turned its attentions to the phenomenon.

If you can make it through CNN’s lowest-common-denominator coverage (please, Jason Carroll, explain again what a viral video is?), Cardo Systems CEO Abraham Glezerman explains the trickery behind the hoax. Here’s a handy guide to the Cardo-approved method, in five easy steps:

  1. Set the scene: unpopped kernels, cell phones of various makes and models, giggling teenagers
  2. Air-pop a few popcorn kernels on your stove
  3. While filming, drop the popped kernels onto the table from above
  4. Digitally erase the unpopped kernels from the footage, and add sound effects
  5. Upload, and get ready to sell some Bluetooth headsets

Despite not believing it from the beginning, I’m still a little sad to learn that a cool visual effect was faked. What’s next — Matt Harding admits to blue-screening his way around the world? Say it ain’t so.

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  1. kathryn jones Thursday, July 10, 2008

    I saw the CNN coverage and was shocked by Cardo System’s cavalier attitude to their customer. Umm… what about the all important, especially where new media is concerned, building of trust between you and your consumers?

  2. Sneaky Advertising – the future? | The Blog of Rudy Amid Thursday, July 10, 2008

    [...] LA Times got the scoop that it was possibly done by cell phone headsets manufacturer(s).  Now, it was revealed on CNN it was made by Cardo Systems to sell Bluetooth [...]

  3. Unsupported bloggers community » Blog Archive » How To Pop Popcorn With a Cell Phone: Revealed! Thursday, July 10, 2008

    [...] were actually performing the trick, until today, when CNN turned its attentions to the phenomenon.read more | digg [...]

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