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Summary:

Updated: AT&T has stopped selling AT&T Callvantage to new customers, reports DSL Reports. AT&T, long before it merged with SBC had made a half-hearted attempt at getting into consumer VoIP by selling a service called, CallVantage. It was surprisingly good, especially its call quality. Unfortunately, the […]

Updated: AT&T has stopped selling AT&T Callvantage to new customers, reports DSL Reports.

AT&T, long before it merged with SBC had made a half-hearted attempt at getting into consumer VoIP by selling a service called, CallVantage. It was surprisingly good, especially its call quality. Unfortunately, the company never quite made the commitment to it. And when SBC merger happened, well it fell victim of save-your-mentality that comes with it. Today, there is word that AT&T has stopped pushing the service through its affiliate channels – a sure sign that the company is backing away even further and would shut it down soon enough. Some believe that shut down is going to come next year, though I thought it was already killed, since the former AT&T Callvantage boss is now running AT&T’s CDN business, and we have not heard a single pitch from the company in over a year. I guess this is one less thing Vonage has to worry about!

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By Om Malik

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  1. Jahangir Raina Friday, July 4, 2008

    Callvantage was VoIP-over-DSL offering. they are shelving it because they are relaunching the service as VoIP over Fiber/U-Verse.

    http://www.ilocus.com/2008/01/att_relaunching_voip_service.html

    1. we got rid of the m.e.n.: NOVEMBER 17, 2009

  2. Jahangir

    Seems like you have fallen for the spin. Just see how many U-verse customers they have. It was started as a straight VoIP plan and this VoIP over DSL is nothing but spin.

  3. Jahangir is right…well, sort of. AT&T is launching their new IMS infrastructure and putting their new u-Verse service (voip) together. Though it is unconfirmed, it’s only a matter of time before AT&T begins to compete with Verizon’s new offering (not yet available) that will launch out of market to compete with the cable companies and AT&T. The reality is that AT&T and Verizon couldn’t care less about Vonage. Nobody does. Their business model doesn’t make sense. They are in business to be purchased. That’s it. Plain and simple. Their real concern are the Comcasts and Time Warners of the U.S. Vonage is only a tiny blip on the radar. Take a look at voice subs and there have been webinars to show the growth of these companies and Vonage is dead last of the “major” players.

    My $.02.

  4. This is very disheartening — I am a new CallVantage subscriber and the call quality has been terrific. I was thrilled to finally dump my landline and $65 Bellsouth/AT&T bill (with unlimited long distance).

    I had been a landline holdout only because of call quality fears, but the opportunity to more than halve my cost of home phone service finally pushed me to CallVantage.

  5. Keith Kamisugi Friday, July 4, 2008

    I’ve been a Callvantage customer for more than two years. It’s the only consumer voip service I know of with such a strong feature set, e.g. call filtering, dnd, safe forward number (which I actually use to more quickly send callers to phonetag) and email forwarding of voicemail wav files (rather than web-based).

    I hope AT&T transitions us to something equally feature-rich.

  6. AT&T CallVantage: Dead or Rebranded? | The VoIP Mag Monday, July 7, 2008

    [...] For more: – Om Malik says AT&T CallVantage is Dead [...]

  7. Pete Dailey Monday, July 7, 2008

    CallVantage is dead. Existing customers will continue to be served for some time. CallVantage would not scale, according to AT&T Consumer Chief Marketing Officer, Jeff Weber. It is being replaced by U-Verse Voice, a totally different product, based on the IMS architecture. U-Verse Voice was available in 6 markets when last I checked (May 2008). Initially U-Verse Voice is only offered to U-Verse TV customers, but I believe that eventually after working out the bugs and developing a statistical basis for network design and traffic modeling, the service will be offered to all AT&T DSL subscribers. U-Verse Voice is a seminal product in the much anticipated migration to all-IP for the telcos. AT&T, because of the IMS architecture, and because Video is already an application that rides on IP transport, is much closer to that objective than Verizon for example, which still operates Video in an RF/QAM silo.

  8. It’s a little dramatic to claim that CallVantage is dead given:
    – The Callvantage website is up, running and accepting orders – independent of broadband pipe.
    – ATT offered a $20/month Callvantage plan last month for local+DSL subscribers (in my non-Uverse zip).

    The headline is an attention grabber though…

    P.S. Callvantage over ATT DSL quite good. It didn’t work so well for me over TWC. Vonage over TWC is running great after upgrading to a Docsis 2.0 modem…

  9. I agree with Tom – I’m not ready to deliver a eulogy for CallVantage. Suppose they are pulling back on pushing the service through affiliate channels in order to push the service (either as CallVantage or re-branded) as a complement to their wireless services, ala T-Mobile’s Talk @Home Forever plan that just went nationwide last week?

  10. Vonage, CallVantage, or other VoIP? – SatelliteGuys.US Monday, July 7, 2008

    [...] I saw some people here had "CallVantage" by AT&T and seemed to enjoy that, although I just read a story that said that CallVantage will be phased out very soon in favor of another offering by AT&T. I [...]

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