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Summary:

I had to do a double take when reading a post on BoingBoing this morning about the guy who does silly dances around the world. Hadn’t I seen that already, like, a couple years ago? Why in the hell is BoingBoing posting that? Where the Hell […]

I had to do a double take when reading a post on BoingBoing this morning about the guy who does silly dances around the world. Hadn’t I seen that already, like, a couple years ago? Why in the hell is BoingBoing posting that?


Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.

Which goes to show you why it’s important to actually read the words that accompany the pretty video embeds (and the words in the embed). Turns out, this is the third dancing-around-the-world video by Matthew Harding, and the second one that he didn’t have to pay for.

Nice work if you can get it.

The quick story: In 2003 Harding quit his job and and wandered around Asia. During this trip, a travel buddy suggested Matt do his signature bad dance. This video made its way onto the Internet, where many people watched it.

In fact, so many people watched it that Stride gum offered to send him on another trip around the world to do his jig. So in 2006 Harding took his moves to 39 different countries on seven continents.

Not satisfied with getting Stride to pay for one trip around the globe, Harding went back to the gum company to ask them to fund another trip, and this time, he invited people at the places he visits to dance on camera with him. The result is at the top of this post.

Now Harding has had not one, but two adventures of a lifetime thanks to a video camera and some very silly dance steps. So what’s the takeaway of this story? Without getting all The Secret-y on you, anything is possible. And with this latest installment watched more than 4 million times since June 20th, Harding might want to pack his bags.

Check out our review of Harding’s work over at NewTeeVee Station, and rate it yourself.

  1. [...] Placement Finding Its Way Into UGC; Stride’s sponsorship of global dancing just the latest among the bigger brands getting into the amateur act. (The Washington [...]

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  2. [...] of choice? It’s a question that sprang to mind after I wrote about Matthew Harding’s global dancing video earlier this month. On Harding’s blog, he posted his first two videos using YouTube, but for [...]

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