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Most of the iPhone hype is concentrated around the consumer opportunity — how many ravenous fans will line up on July 11 to purchase the ne…

imageMost of the iPhone hype is concentrated around the consumer opportunity — how many ravenous fans will line up on July 11 to purchase the new iPhone 3G — but a potentially larger opportunity for Apple (NSDQ: AAPL) and its partners may lie in the enterprise with companies quick to snap up phones with full browsers that can connect into their corporate intranet, or, for instance, can be used by a pharmaceutical salesperson to show video presentations from the palm of their hand. At $199, an iPhone sounds affordable, but for free — because your company is paying for it — all the better. I interviewed Jeff Bradley, AT&T’s (NYSE: T) SVP of business mobility marketing to talk about how the iPhone will be used for business. Some excerpts:

Did you start working with Apple after it announced that it would be targeting the enterprise with Microsoft’s (NSDQ: MSFT) ActiveSync and other features? No, it’s been since two or three months since the original launch. We started to talk to them on a number of dimensions on what we would like the enterprise capabilities to be, so when the opportunity arose, like it has now, it would provide some of the best experiences. We certainly shared our best thinking about the requirements for such a product. I don’t know if you know, but we have an industry-leading position in BlackBerry, and sell more every day, month and year than anyone else, and likewise with Windows Mobile, so we have a broad knowledge and have a set of experiences on what larger and small enterprises need. That

  1. definitely iPhone will provide some of the best experiences….

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  2. If you are a at&t;wireless customer now, you can not get the iphone for $199 you have to pay $399. This to get customer who do not know about other cost they will have to pay with their new phone. I have been thinking of going to some other cell company because of it. I have everything you can get from at&t;and have been with them since they took over out company. But I think they need to treat their customers better not just new ones!!!!!!!!!

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