CBS (NYSE: CBS) has announced a reorg of its interactive unit, after completing the big acquisition deal of CNET: the newly expanded and integrated CBS Interactive division will have Quincy Smith as its CEO, and Neil Ashe, the former CEO of CNET (NSDQ: CNET), as its president.
The newly expanded business unit will have five vertical categories:
— Technology, with CNET.com as the anchor property
— Entertainment, with TV.com and CBS.com as the main sites in it
— Sports, with CBSSports, NCAA.com and others in it
— News, with News.com and CBSNews.com in it
— Business, with ZDNet, BNET and TechRepublic in it, all former CNET properties
More details in release here.
Updated: More from an internal e-mail sent by Quincy, picked up here:
– Zander Lurie will take on the role of CFO for CBS Interactive
— Bryon Rubin, who is responsible for the financial integration of the CNET deal, will return to parent to head up CBS Corporate Development for Joe Ianniello
— Joe Gillespie will be responsible for overseeing the news and technology brands, which include CNET.com, News.com, and CNET Download.com, as well as CBSNews.com.
— Entertainment properties are divided between Stephen Colvin and Anthony Soohoo: Colvin will be leading the games, music and lifestyle brands, including GameSpot.com, Last.fm, MP3.com, CHOW, UrbanBaby, and Metacritic; Soohoo will run TV.com, the CBS Audience Network, its hub CBS.com, TheInsider.com and the Wallstrip team.
— Jason Kint will oversee the online sports portfolio
— Greg Mason will oversee the Business portfolio, which includes BNET.com, ZDNet and TechRepublic.
— Adam Power continues to lead international operations
— Dave Morris will continue as Chief Client Officer at CBS Interactive, and will drive the revenue strategy for CBS Interactive
— Patrick Keane and Mickey Wilson will work together on integrating marketing, focusing on strategy, processes and structure
— Jeff Sellinger will continue to lead CBS Mobile
— Some more on corporate functions: Each of the corporate functions will now have dual reporting into Neil as well as into CBS Corporate to make sure that the interests and strategies of CBS Interactive are aligned with the company as a whole. Mike Marquez, who previously worked at Yahoo (NSDQ: YHOO) in corporate development, will work closely with Quincy, Neil and Zander on Corporate and Business Development for CBS Interactive, as well as with Joe Ianniello for CBS Corporation.