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Summary:

Based on publicly available data, it looks like an Internet milestone will be passed by the end of next month: World of Warcraft will lose its undisputed status as the most popular massively multiplayer online world. It’s struggling to defend that title as Habbo Hotel, the […]

Based on publicly available data, it looks like an Internet milestone will be passed by the end of next month: World of Warcraft will lose its undisputed status as the most popular massively multiplayer online world. It’s struggling to defend that title as Habbo Hotel, the web-based, social MMO from Finland’s Sulake Corp., is nipping at its heels. Habbo just sent me news that it has logged its 100 millionth registered avatar (pictured at left), and more crucial, that Habbo “attracts close to 10 million monthly visitors to its services worldwide.”

Currently 9.5 million active monthly users, to be exact, compared to Warcraft’s last-reported 10 million subscribers — but at current growth rates, it’s easily within striking range.

“Habbo expects to exceed 10 million unique monthly users within the next 30 days given current growth rates in Habbo and in virtual worlds as a whole,” Habbo Executive Vice President Teemu Huuhtanen told me through a publicist. (In the last six months, the company reports adding 20 million new avatars through a major site redesign and waves of new content, including avatar-based celebrity appearances by “American Idol”‘s Jordin Sparks and others.)

“The users want to focus on Habbo’s core,” explained Huuhtanen. “[T]hat is, being in the [virtual] hotel — as opposed to extraneous material on the home page.”

Of course, the battle may not be over: Blizzard/Vivendi might have added more subscribers since reaching 10 million last January, so stand by for updates. Meantime, check out my write-up on “The How of Habbo Hotel,” in which a Sulake executive explains how it gained Warcraft-level numbers with a much smaller budget.

Image credit: www.habbo.com. LOL embellishment by WJA.

  1. This is quite useless imo…we are talking about two different things here…. and MMORPG with an online little game ….they are in different categories that need not be compared in any way…

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  2. Actually, WoW has never been the “most popular massively multiplayer online world”.

    If you measure by registered users, the old Korean MMO’s like Kart Rider or Mu online with each 50+ million easily beat it.

    If you measure by players online at the same time, then ZT online easily beats it with 2,1 million players online at the same time in China alone!

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  3. Amazed! I’d never thought that it would come to this point, but nevertheless…Habbo is huge and widespread, especially here in Scandinavia.

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  4. Daniel Golding Thursday, June 26, 2008

    Subscriber counts are so 1999. The real questions are revenue and cash flow. WoW is mind blowingly profitable by most calculations, both from their subscription model and their expansions. I was under the impression that Habo, like most social networking sites is free. “Blizzard/Vivendi might have added more subscribers since reaching 10 million last January” – you think?

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  5. Wow, I remember when this site was just a experimental project mainly only known by web designer community.

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  6. The better comparison would be between how many “avatars” or “alt characters” that populate WoW versus Habbo. Habbo claims 100th million avatar but I’m sure the 10 million WoW players don’t only have a single character on their account. (I have 5 on my single account)

    Also, WoW is doing 150 million a month in revenue, what kind of numbers is Habbo pulling for all of its 100 million Avatar numbers? Or its 10 million regular users?

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  7. I just read your previous write up about Habbo. 77 million in Revenue on 6.5 million users. Although the numbers will not be a direct comparison to each other I can make a semi connection of 10 million users equaling out about 118 million in Revenue reflecting their previous numbers.

    WoW turns 140-150 million in Revenue a month and a staff of 300.
    Habbo turns 118 million in Revenue a Year and a staff of 2700.

    When comparing raw data it is relatively interesting to see the numbers but when it boils down to it the target markets are not the same.

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  8. Correction to my above, should read :

    Habbo turns 118 million in Revenue a Year and a staff of 300.
    WoW turns 140-150 million Revenue a month and a staff of 2700.

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  9. Oh come on, Habbo Hotel is fucking free. WoW is a paid service. Let’s see how far Habbo Hotel goes if they start charging.

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  10. The lolcat meme has been overplayed. Just. Stop.

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