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	<title>Comments on: Introducing GigaOM Briefings</title>
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	<link>http://gigaom.com/2008/06/26/gigaom-briefings/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: Matt Weeks</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-886079</link>
		<dc:creator>Matt Weeks</dc:creator>
		<pubDate>Fri, 27 Jun 2008 20:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-886079</guid>
		<description>&lt;p&gt;This is great news.  Long overdue in the analysis/strategy arena... more than just a core dump of &quot;events&quot; or &quot;opinions and observations&quot; or &quot;facts.&quot;
We in the battlefield desperately need the &quot;what does it mean&quot; and &quot;what is actionable to me&quot; ...  That&#039;s what your brilliant team can add.  And that&#039;s why your brand has such great value and currency.&lt;/p&gt;

&lt;p&gt;Others are also pondering how to do this in a way that scales.  At $250 a pop it is an occasional purchase that I have to think about.&lt;/p&gt;

&lt;p&gt;As a regular subscription that I can tune, provide feedback and review weekly/monthly, it becomes a more exciting idea... as well as the option to up-grade occasionally to a less-scalable but higher revenue engagement with one of the analysts who will create a custom or semi-custom report that &quot;weighs-in&quot; at 30 to 50 pages and costs a lot more too. 
Request:  to get us excited about the current offering, I suggest making it available free for a download, with a strong watermark on it.  Most of us like to see examples of this level of work.  Rather than having a dated version of an old report out there... just release the whole thing but control it with that watermark so you&#039;re protected.  Good honest folk will buy the thing if they want to use it in their businesses, and besides, you&#039;re trying for the repeat purchase and the viral pass-along/endorsement anyway, right? 
:)
Matt Weeks
(650) 520-8808
mweeks@eyetmedia.com&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>This is great news.  Long overdue in the analysis/strategy arena&#8230; more than just a core dump of &#8220;events&#8221; or &#8220;opinions and observations&#8221; or &#8220;facts.&#8221;
We in the battlefield desperately need the &#8220;what does it mean&#8221; and &#8220;what is actionable to me&#8221; &#8230;  That&#8217;s what your brilliant team can add.  And that&#8217;s why your brand has such great value and currency.</p>

<p>Others are also pondering how to do this in a way that scales.  At $250 a pop it is an occasional purchase that I have to think about.</p>

<p>As a regular subscription that I can tune, provide feedback and review weekly/monthly, it becomes a more exciting idea&#8230; as well as the option to up-grade occasionally to a less-scalable but higher revenue engagement with one of the analysts who will create a custom or semi-custom report that &#8220;weighs-in&#8221; at 30 to 50 pages and costs a lot more too. 
Request:  to get us excited about the current offering, I suggest making it available free for a download, with a strong watermark on it.  Most of us like to see examples of this level of work.  Rather than having a dated version of an old report out there&#8230; just release the whole thing but control it with that watermark so you&#8217;re protected.  Good honest folk will buy the thing if they want to use it in their businesses, and besides, you&#8217;re trying for the repeat purchase and the viral pass-along/endorsement anyway, right? 
:)
Matt Weeks
(650) 520-8808
<a href="mailto:mweeks@eyetmedia.com">mweeks@eyetmedia.com</a></p>]]></content:encoded>
	</item>
	<item>
		<title>By: Om Malik</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-886011</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Fri, 27 Jun 2008 05:04:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-886011</guid>
		<description>&lt;p&gt;@ Shiva&lt;/p&gt;

&lt;p&gt;Thanks for the kind words of encouragement. We are going to give it out best shot.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>@ Shiva</p>

<p>Thanks for the kind words of encouragement. We are going to give it out best shot.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Shiva</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-886010</link>
		<dc:creator>Shiva</dc:creator>
		<pubDate>Fri, 27 Jun 2008 04:37:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-886010</guid>
		<description>&lt;p&gt;A good move...will be good to see how such reports from blog-centric entities evolve in the long run and probably give market research or analyst firms a run for their money..I think this evolution will be worth it!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>A good move&#8230;will be good to see how such reports from blog-centric entities evolve in the long run and probably give market research or analyst firms a run for their money..I think this evolution will be worth it!</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Blogging Hyperic &#187; HyperLINKS June 26, 2008</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-885999</link>
		<dc:creator>Blogging Hyperic &#187; HyperLINKS June 26, 2008</dc:creator>
		<pubDate>Fri, 27 Jun 2008 01:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-885999</guid>
		<description>&lt;p&gt;[...] folks at GigaOm launch Briefings, a more in-depth look at a particular technology or market, the first Briefing is on Cloud [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] folks at GigaOm launch Briefings, a more in-depth look at a particular technology or market, the first Briefing is on Cloud [...]</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Om Malik</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-885961</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Thu, 26 Jun 2008 21:06:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-885961</guid>
		<description>&lt;p&gt;Neil,&lt;/p&gt;

&lt;p&gt;Because it is the simplest and easiest way to get it done and pretty much everyone feels save using it. What are the other options you suggest?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Neil,</p>

<p>Because it is the simplest and easiest way to get it done and pretty much everyone feels save using it. What are the other options you suggest?</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Neil</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-885957</link>
		<dc:creator>Neil</dc:creator>
		<pubDate>Thu, 26 Jun 2008 20:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-885957</guid>
		<description>&lt;p&gt;Congratulations, but why use PayPal instead of setting up your own merchant account for a friendlier and more professional buying experience -- especially at $249 a pop?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Congratulations, but why use PayPal instead of setting up your own merchant account for a friendlier and more professional buying experience &#8212; especially at $249 a pop?</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Om Malik</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-885948</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Thu, 26 Jun 2008 20:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-885948</guid>
		<description>&lt;p&gt;Michaela&lt;/p&gt;

&lt;p&gt;there is only the excerpt and the topics covered in the report on our briefings page right now.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Michaela</p>

<p>there is only the excerpt and the topics covered in the report on our briefings page right now.</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Michaela</title>
		<link>http://gigaom.com/2008/06/26/gigaom-briefings/#comment-885938</link>
		<dc:creator>Michaela</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:25:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13963#comment-885938</guid>
		<description>&lt;p&gt;It looks interesting, but the link you have in here for more information doesn&#039;t work. I look forward to reading them though.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>It looks interesting, but the link you have in here for more information doesn&#8217;t work. I look forward to reading them though.</p>]]></content:encoded>
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