10 Comments

Summary:

Richard Moross may have started his web-based printing company, Moo, because he was bored with the standard business cards out there, but now his four-year-old startup is about to enter the world of the boring head on. As early as next week, Moo will start selling […]

Richard Moross may have started his web-based printing company, Moo, because he was bored with the standard business cards out there, but now his four-year-old startup is about to enter the world of the boring head on. As early as next week, Moo will start selling the standard-sized, Docker-toting-executive business cards — that same product its worked so hard to differentiate.

A case of Moo growing up? It’s the most-requested product from Moo’s customers, Moross tells us, so, yeah, if selling something that users ask for is a sign of maturity, Moo’s getting both older and wiser. And while business cards might not have the cool factor of the mini-cards (which are half the size), they are much more practical in the traditional networking world.

Moo’s business cards will cost $22 for 50 of them — a bit more than its mini-cards, but they will use the same paper and have most of the same customizable features, along with some new color and graphics options. They’ll fill the gap between the expensive, bulk-sale cards from a design shop and the cheaper but lower-quality cards that can be bought online, says Moross.

Of particular interest to the earth2tech types is a 100 percent recycled and biodegradable eco-card option, for no extra charge (Moo customers, you have no excuse not to get this option!). Moross also claims that its printing process is much more efficient than the standard, and points out that printing in small batches can also cut down on wasted cards.

As Om put it eloquently last year, “Moo is among the first wave of young businesses finally putting the so-called Web 2.0 technologies to work to make good on the promise that this much-ballyhooed generation of startups has been vapidly pledging for far too long: That Web 2.0 would reinvent the boring, the old-fashioned and the antiquated.” Hopefully Moo will continue to make good on that promise, and won’t start equating boring with grown-up.

Image courtesy of Moo and Flickr.

You’re subscribed! If you like, you can update your settings

By Katie Fehrenbacher

You're subscribed! If you like, you can update your settings

Related stories

  1. Moo.com will soon offer normal-sized bus … « Paul M. Watson Wednesday, June 25, 2008

    [...] am on June 25, 2008 | # | Tags: business Moo.com will soon offer normal-sized business cards. Good news as their printing is excellent and I’d love to do our business cards through them. [...]

  2. I was glad to see they had finally bowed to the pressure to do this but I am not sure I will order any just yet because of the price. They are almost 50 cents a card.

  3. I am very let down actually.. they just took minicards and made them bigger if you ask me..

  4. Moo Moves Into Business Cards | PSFK – Trends, Ideas & Inspiration Wednesday, June 25, 2008

    [...] [via Gigaom] [...]

  5. @AVV — What were you expecting?

    This will be worth $0.50 per card for people who don’t hand out a lot of cards, but want to stand out.

  6. links for 2008-06-27 « Francis Anderson Thursday, June 26, 2008

    [...] Moo Grows Up, Gets Business Cards – GigaOM Richard Moross started Moo because he was bored with the standard business cards out there, but now his 4-year-old startup is entering the world of the boring head on. Next week, Moo will start selling its own standard-sized business cards. (tags: business design marketing printing startup technology cards moo) [...]

  7. What, 50¢ a business card is ridiculous. How about 50 bucks for 1000 business cards in high gloss or matte finish? Rounded corners too if desired. I got mine in 5 days. http://www.premiumcards.net

  8. Moo is great on the marketing and packaging, but you’re not going to hand out the packaging. My company ordered some cards from Premium Cards (premiumcards.net) and they didn’t cost so much. I can see how Moo is very cool, but I need more than just cool. 50 cents a card is like…wow. My cards cost 5 cents a piece and they are full size US standard. Nice matte finish. 50 cents? I’m pretty shocked they even sell at that price at all. Very nice site though, I like the “moo look”.

  9. The Pivot: How Moo Got It Right & Became Profitable – GigaOM Sunday, December 13, 2009

    [...] wanted Moo to do the same for the business card market. So in June 2008, the company made the switch. “We had a unique product that attracted a lot of attention, which allowed us to stand out,” he [...]

  10. 从「什麽会有客户要」,到「客户要什麽」的规模创业策略»才子画报-全球财经、科技、生活时尚资讯 Thursday, December 17, 2009

    [...]   部落客Om似乎和他们蛮熟,他们曾在去年六月报导过Moo.com“惊传转型”,当时部落客就讲了一句令人深思良久的话。他们说,看,Moo.com帮大家印这种唯美的、使用Flickr网友图片的、只有一半大的Minicard小名片,当初可是抱着一股“打败传统名片”的重责大任而来,但,他们在开站三年后,竟然于去年六月推出一个新产品,那个新产品竟然、竟然、竟然是── [...]

Comments have been disabled for this post