An award-winning ad made for J.C. Penney that the retailer is trying to distance itself from can still be readily found online. The witty but racy ad, apparently made by Epoch Films for ad agency Saatchi & Saatchi in the vein of a recent J.C. Penney ad campaign, but possibly after hours, depicts two teenagers practicing how fast they can put their clothes on, with the implication that they are preparing to have sex.
J.C. Penney has “instructed Saatchi to take any action it can to have the ad removed from the Internet,” according to the Wall Street Journal. So in case that actually starts to happen, here are some places to look to see it for yourself:
You can still find the ad on the Cannes Lions site, as it took bronze in a retail stores division of the advertising festival. A downloadable version is here. Multiple versions on YouTube are here, here, and here, for instance.
Saatchi’s official statement, from the comments:
“Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney’s knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation.”