Comments on: A Two-part Rule for Naming Your Startup http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/ Sat, 11 Feb 2012 16:03:12 +0000 hourly 1 http://wordpress.com/ By: sudhir Ramchandran http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-585971 Thu, 03 Feb 2011 19:45:57 +0000 http://gigaom.com/?p=13849#comment-585971 very logical. The deepest association with a brand is when the name evokes its brand benefit with the visual.

]]> By: Jamie http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-534222 Fri, 03 Dec 2010 19:34:26 +0000 http://gigaom.com/?p=13849#comment-534222 Whew! Good thing I did it right!

]]> By: Josh http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-532895 Fri, 03 Dec 2010 05:04:38 +0000 http://gigaom.com/?p=13849#comment-532895 Textaurant.com is one of my favorite “brilliant names”

]]> By: Lisa Merriam http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-505720 Tue, 09 Nov 2010 15:22:37 +0000 http://gigaom.com/?p=13849#comment-505720 Actually Lycos is not made up–refers to spiders–just too techy to be good. Your point about what the name makes you “feel” is right on. No one will get out a dictionary to study meaning and etymology (like knowing lycosidae is a kind of spider that actively goes out to hunt its prey). People will look at a name and make an instant association that most likely will have nothing to do with the word’s dictionary definition. More practical and detailed advice on naming: http://bit.ly/avbmHA

]]> By: Vishu Gurav http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205006 Thu, 21 Jan 2010 19:17:26 +0000 http://gigaom.com/?p=13849#comment-205006 Thanks Evan…I really needed this article. I am naming my Start-up now. Article gave me pretty good direction.

Thanks,
Vishu

]]> By: Gigaom: A Two-Part Rule for Naming Your Start-Up | MessagingLab http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205005 Tue, 16 Jun 2009 14:25:10 +0000 http://gigaom.com/?p=13849#comment-205005 [...] an article that has a formula for naming your [...]

]]> By: Looking to Hire an Engineer? 3 Reasons to Forgo the Phone Screening http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205004 Sun, 26 Apr 2009 15:01:18 +0000 http://gigaom.com/?p=13849#comment-205004 [...] Paull is a software engineer and a startup consultant. [...]

]]> By: Digital Notepad » Blog Archive » Articles on naming your startup http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205003 Mon, 13 Oct 2008 19:51:36 +0000 http://gigaom.com/?p=13849#comment-205003 [...] GigaOM - A Two-part Rule for Naming Your Startup [...]

]]> By: The 15 dumbest names for Web 2.0 startups http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205002 Mon, 13 Oct 2008 15:55:48 +0000 http://gigaom.com/?p=13849#comment-205002 [...] Need To Know About Naming a Startup TechRepublic - The dos and don’ts of naming your start-up GigaOM - A Two-part Rule for Naming Your Startup Seth Godin – Sloppy naming Fort Worth Startup blog – Naming your startup Entrepreneur.com – Naming [...]

]]> By: John Smith http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205001 Tue, 22 Jul 2008 10:21:08 +0000 http://gigaom.com/?p=13849#comment-205001 Evan.

Let’s see:

Google
Yahoo
Oracle
Intel
Adobe
Amazon

Yep, you’re right the names above would never work. Thank you for your insightful comments.

Are you a dot.com wannabe?

]]> By: links for 2008-07-08 « Brent Sordyl’s Blog http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205000 Tue, 08 Jul 2008 14:33:02 +0000 http://gigaom.com/?p=13849#comment-205000 [...] A Two-part Rule for Naming Your Startup made up of two components: * a word that relates to the company product in a direct, literal sense * a word not literally related to the product, but rather a metaphorical adjective (tags: startup domains) [...]

]]> By: dumbfounder http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-204999 Fri, 27 Jun 2008 17:24:33 +0000 http://gigaom.com/?p=13849#comment-204999 I think PermaPage and ArchWeb are ginormously generic sounding. Xobni is excellent, it is inbox backwards, and that’s basically what they are doing with their product. It’s hard to say if Paypal is a good name, or it’s just that it is so well known that we think it is very good (might be too generic). Brightmail is too generic, never heard of IronPort. Vidoop is indeed terrible. Twitter is simply excellent. And yes, we have taken flak for the Searchles name, but some people do like it a lot. (we are often called search-less)

First impressions do matter, but they certainly matter less so on the web than in real life, when all you have to do is click on something to see what it’s all about.

@Dave Winer: you came up with the name Radio? You are older than I thought.

]]> By: What’s in a name? | Business in General http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-204998 Thu, 26 Jun 2008 23:18:12 +0000 http://gigaom.com/?p=13849#comment-204998 [...] the name Twitter doesn’t follow the Two-Part Rule from Evan Paull, it is most definitely a well-recognized and memorable name. And what about Kleenex [...]

]]> By: Arthur Freydin’s Blog » Blog Archive » Xobni is a Bit More Useful with LinkedIn Integration, But Not Much http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-204997 Thu, 26 Jun 2008 15:39:15 +0000 http://gigaom.com/?p=13849#comment-204997 [...] email analytics & more plugin, just integrated [very sparse] LinkedIn data. No matter if Xobni is a bad startup name or not, it shows a lot of promise. I’ve used Xobni on and off ever since it was profiled on [...]

]]> By: mikepk.com » Blog Archive » Wonder Bread http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-204996 Wed, 25 Jun 2008 19:49:06 +0000 http://gigaom.com/?p=13849#comment-204996 [...] thinking more on names and reading a lot of the commentary that seems to have been sparked by that same GigaOm post. I still think we’re overly obsessed with startup names, but I felt like my last post on it [...]

]]> By: Brian Kirk http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-204995 Wed, 25 Jun 2008 00:08:30 +0000 http://gigaom.com/?p=13849#comment-204995 Evan-

I like where you article takes us. Of course, regardless of the name the start-up really needs to focus on what it is they are offering & whether or not there is any value for what they are offering. No matter how good the name is, they aren’t going to get far if their product/service doesn’t make any sense.

One thing that concerns me about your approach is that naming your start-up based on your initial product/service can hinder your growth with new products or services. If PayPal realized after 6 months that no one wanted to use their product & to stay alive they’d need to switch gears & roll with a new product/service wouldn’t they be hindered with a name like PayPal if they wanted to offer some sort of web-based marketing solution?

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