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	<title>Comments on: A Two-part Rule for Naming Your Startup</title>
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	<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/</link>
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		<title>By: sudhir Ramchandran</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-585971</link>
		<dc:creator><![CDATA[sudhir Ramchandran]]></dc:creator>
		<pubDate>Thu, 03 Feb 2011 19:45:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-585971</guid>
		<description><![CDATA[very logical. The deepest association with a brand is when the name evokes its brand benefit  with the visual.]]></description>
		<content:encoded><![CDATA[<p>very logical. The deepest association with a brand is when the name evokes its brand benefit  with the visual.</p>
]]></content:encoded>
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		<title>By: Jamie</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-534222</link>
		<dc:creator><![CDATA[Jamie]]></dc:creator>
		<pubDate>Fri, 03 Dec 2010 19:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-534222</guid>
		<description><![CDATA[Whew! Good thing I did it right!]]></description>
		<content:encoded><![CDATA[<p>Whew! Good thing I did it right!</p>
]]></content:encoded>
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	<item>
		<title>By: Josh</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-532895</link>
		<dc:creator><![CDATA[Josh]]></dc:creator>
		<pubDate>Fri, 03 Dec 2010 05:04:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-532895</guid>
		<description><![CDATA[Textaurant.com is one of my favorite &quot;brilliant names&quot;]]></description>
		<content:encoded><![CDATA[<p>Textaurant.com is one of my favorite &#8220;brilliant names&#8221;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lisa Merriam</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-505720</link>
		<dc:creator><![CDATA[Lisa Merriam]]></dc:creator>
		<pubDate>Tue, 09 Nov 2010 15:22:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-505720</guid>
		<description><![CDATA[Actually Lycos is not made up--refers to spiders--just too techy to be good. Your point about what the name makes you &quot;feel&quot; is right on. No one will get out a dictionary to study meaning and etymology (like knowing lycosidae is a kind of spider that actively goes out to hunt its prey). People will look at a name and make an instant association that most likely will have nothing to do with the word&#039;s dictionary definition.  More practical and detailed advice on naming: http://bit.ly/avbmHA]]></description>
		<content:encoded><![CDATA[<p>Actually Lycos is not made up&#8211;refers to spiders&#8211;just too techy to be good. Your point about what the name makes you &#8220;feel&#8221; is right on. No one will get out a dictionary to study meaning and etymology (like knowing lycosidae is a kind of spider that actively goes out to hunt its prey). People will look at a name and make an instant association that most likely will have nothing to do with the word&#8217;s dictionary definition.  More practical and detailed advice on naming: <a href="http://bit.ly/avbmHA" rel="nofollow">http://bit.ly/avbmHA</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vishu Gurav</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205006</link>
		<dc:creator><![CDATA[Vishu Gurav]]></dc:creator>
		<pubDate>Thu, 21 Jan 2010 19:17:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-205006</guid>
		<description><![CDATA[&lt;p&gt;Thanks Evan...I really needed this article. I am naming my Start-up now. Article gave me pretty good direction.&lt;/p&gt;

&lt;p&gt;Thanks,
Vishu&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Thanks Evan&#8230;I really needed this article. I am naming my Start-up now. Article gave me pretty good direction.</p>
<p>Thanks,<br />
Vishu</p>
]]></content:encoded>
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	<item>
		<title>By: Gigaom: A Two-Part Rule for Naming Your Start-Up &#124; MessagingLab</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205005</link>
		<dc:creator><![CDATA[Gigaom: A Two-Part Rule for Naming Your Start-Up &#124; MessagingLab]]></dc:creator>
		<pubDate>Tue, 16 Jun 2009 14:25:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-205005</guid>
		<description><![CDATA[[...] an article that has a formula for naming your [...]]]></description>
		<content:encoded><![CDATA[<p>[...] an article that has a formula for naming your [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Looking to Hire an Engineer? 3 Reasons to Forgo the Phone Screening</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205004</link>
		<dc:creator><![CDATA[Looking to Hire an Engineer? 3 Reasons to Forgo the Phone Screening]]></dc:creator>
		<pubDate>Sun, 26 Apr 2009 15:01:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-205004</guid>
		<description><![CDATA[[...] Paull is a software engineer and a startup consultant.    [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Paull is a software engineer and a startup consultant.    [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Digital Notepad &#187; Blog Archive &#187; Articles on naming your startup</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205003</link>
		<dc:creator><![CDATA[Digital Notepad &#187; Blog Archive &#187; Articles on naming your startup]]></dc:creator>
		<pubDate>Mon, 13 Oct 2008 19:51:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-205003</guid>
		<description><![CDATA[[...] GigaOM - A Two-part Rule for Naming Your Startup [...]]]></description>
		<content:encoded><![CDATA[<p>[...] GigaOM - A Two-part Rule for Naming Your Startup [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The 15 dumbest names for Web 2.0 startups</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205002</link>
		<dc:creator><![CDATA[The 15 dumbest names for Web 2.0 startups]]></dc:creator>
		<pubDate>Mon, 13 Oct 2008 15:55:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-205002</guid>
		<description><![CDATA[[...] Need To Know About Naming a Startup TechRepublic - The dos and don’ts of naming your start-up GigaOM - A Two-part Rule for Naming Your Startup Seth Godin - Sloppy naming Fort Worth Startup blog - Naming your startup Entrepreneur.com - Naming [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Need To Know About Naming a Startup TechRepublic - The dos and don’ts of naming your start-up GigaOM - A Two-part Rule for Naming Your Startup Seth Godin &#8211; Sloppy naming Fort Worth Startup blog &#8211; Naming your startup Entrepreneur.com &#8211; Naming [...]</p>
]]></content:encoded>
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	<item>
		<title>By: John Smith</title>
		<link>http://gigaom.com/2008/06/21/a-two-part-rule-for-naming-your-startup/#comment-205001</link>
		<dc:creator><![CDATA[John Smith]]></dc:creator>
		<pubDate>Tue, 22 Jul 2008 10:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13849#comment-205001</guid>
		<description><![CDATA[Evan.

Let&#039;s see:

Google
Yahoo
Oracle
Intel
Adobe
Amazon

Yep, you&#039;re right the names above would never work. Thank you for your insightful comments.

Are you a dot.com wannabe?]]></description>
		<content:encoded><![CDATA[<p>Evan.</p>
<p>Let&#8217;s see:</p>
<p>Google<br />
Yahoo<br />
Oracle<br />
Intel<br />
Adobe<br />
Amazon</p>
<p>Yep, you&#8217;re right the names above would never work. Thank you for your insightful comments.</p>
<p>Are you a dot.com wannabe?</p>
]]></content:encoded>
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