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Summary:

Tidal TV, a startup trying to compete with Hulu and Joost with its offer of premium content, launched in beta last week. But just a couple days later, its CEO, Mollie Spilman, stepped down, for reasons that are not entirely clear. Scott Ferber, co-founder and chairman […]

Tidal TV, a startup trying to compete with Hulu and Joost with its offer of premium content, launched in beta last week. But just a couple days later, its CEO, Mollie Spilman, stepped down, for reasons that are not entirely clear.

Scott Ferber, co-founder and chairman of the company, is now in charge, though he is not formally the CEO. Ferber was previously co-founder and CEO of Advertising.com, where Spilman was chief sales and marketing officer. “She said, ‘Look you have the better and more experienced track record; the chance of success is higher if you run it,’” Ferber told NewTeeVee.

Spilman is heavily vested in Tidal TV, said Ferber, but she will no longer be involved in the operations of the company. If things are so amicable, I don’t quite understand why she wouldn’t just take a different role, but pressing the point didn’t get me a different answer.

Baltimore-based Tidal TV has 25 employees and has raised $15 million from New Enterprise Associates and Valhalla Partners.

The site has a slick interface, though I had some trouble finding some of the controls until Ferber walked me through it. It carries content from CBS, NBC News, National Geographic Channel, Scripps Networks, TV Guide Network and The Weather Channel. Tidal TV offers both linear-programmed channels and on-demand video in an attempt to “replicate the feeling of TV online,” said Ferber. In some cases content is available both linearly and on-demand; in other cases, just one way.

Ferber contended that Tidal TV’s edge over the competition is his track record in making money through advertising online, which he believes will help convince media companies to give the company their content. However, we shouldn’t forget that Hulu and Joost are part-owned by some of those media companies.

Two other video startup CEOs left their companies last week as well: Herb Scannell of Next New Networks and Bill Joll of On2.

  1. I really like Tidal TV and that’s why you’ll find it on Zipityzap. After clicking on the small video it expands to full screen. Once in full-screen mode, I discovered that I could channel-zap with my Firefly PC remote control.

    Response from the developer is slow if at all. I posted a suggestion on their forum and after about a month they finally replied saying the suggestion would be implemented. It hasn’t yet. Emails also went unanswered. Hopefully this management shakeup will get things on track.

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  2. [...] Scannell of Next New Networks said his company would be better served by someone more web-oriented; Mollie Spilman deferred to her co-founder to lead Tidal TV; and Bill Joll of On2 didn’t give a reason, [...]

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  3. [...] USP? The NewTeeVee blog has an interview with TidalTV’s CEO Scott Ferber where he opines “that Tidal [...]

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  4. Maybe she just did not want to do it – this is a come to Jesus moment. So much competition, race to the bottom. If it fails, it’s not on her watch.

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  5. didn’t she accept a job at DigitalFunTown?

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  6. Tidal TV SUX!

    They don’t have their Voumes under control!
    One ad comes on, and you’re literally
    “Blown Out”
    In this age of great audio,
    we cannot have this.
    Forget this Tidal TV, go back to Hulu.com!

    Pete

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  7. The WORST!

    They don’t listen to feedback, they make fun of you!

    I tell them kindly, that their “Advertisment volume is too loud” and out of proportion.
    They send back laughing comments!

    This is a young company, that does not deserve to be in business!

    Save yourself trouble.
    Go back to Hulu.com….

    (PS< I don’t work for hulu or tidaltb)

    Forget this one, until they get it together!

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  8. This is a company with no future. They like to sell the idea of using sophisticated math to earn more revenue but actually all they have is unqualified personnel from advertising.com. This company has fundamental flaw!. They just try to build good image to draw more investment money, and then they will just enjoy burning it.

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  9. [...] which was founded by Advertising.com alum Scott Ferber, originally set out to create a Hulu-like video destination site, but since then has decided to focus on its targeted ad technology for advertisers. The company [...]

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