Web 2.0 means using Javascript to make ongoing server calls to update data objects already rendered on a web page.

Social Media are web sites like Facebook, MySpace, others, where folks set up their own web presence, typically a blog with comments, a friends board and connection to others they know through email or cell phone numbers through the web site servers databases.

One thing I would suggest to enhance the concept of samsung is that the best songs are not “only” featured on radio or in an ad-campaign but also get preinstalled on the new samsung phone as a rington. Just an idea…

Most corps are still stumbling over themselves in accepting this reality but some are moving significant resources to social media marketing. We’re working with some corps to make this shift. ahainsight.com

Samsung’s contest is a creative and fun example of how to engage users but in my opinion even they are not taking full advantage of the power of social marketing (especially the power of social networks). By driving Facebook, MySpace and Bebo users outside of the social networks to interact with the “F400 Share” promotion they are failing to take advantage of the viral features of social networks like friend invites and newsfeeds.

I’ll admit that I’m rather biased regarding this topic because my company (WildfireApp.com) has created an app that enables companies to run promotions that are automatically integrated with the viral features of Facebook, but I nevertheless thought it might be worth pointing out the potential for Samsung to make their promotion even more social, viral and cutting edge!

The thing about branding is that there is always a conversation going on about your brand, the only question is whether you are oblivious to it, whether you hear it, or whether you are part of it.

If some of your brand conversation is on the web, it is that much easier for you to hear it (with search or google alerts, whatever) than if you are limited to hearing it offline (through focus groups, etc.).

If you hear the conversation, then you can react to it, but if you are part of it, you will be able to react much more quickly. Some companies are finding that their brand is being shaped swiftly and drastically by this conversation and that they need to be part of it so that they don’t lose control, while others are content to mostly sit back and listen, and then react later to what they hear. As more people bring their conversations to the web, I would expect more and more companies trying to get involved in those conversations.

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