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	<title>Comments on: Social Networking Gets a Sanity Check</title>
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	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: Mike Samuels</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-929955</link>
		<dc:creator>Mike Samuels</dc:creator>
		<pubDate>Thu, 05 Mar 2009 03:50:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-929955</guid>
		<description>The days of BIG socail networking sites are over.  No more facebooks or myspaces will come to past but as stated by another comment smaller more personal site like goofbucket.com will thrive.  Much like now is also the time to buy stock with the market so low, now is also the time to join smaller networks and make them your own</description>
		<content:encoded><![CDATA[<p>The days of BIG socail networking sites are over.  No more facebooks or myspaces will come to past but as stated by another comment smaller more personal site like goofbucket.com will thrive.  Much like now is also the time to buy stock with the market so low, now is also the time to join smaller networks and make them your own</p>
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		<title>By: Qnahealth</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-928550</link>
		<dc:creator>Qnahealth</dc:creator>
		<pubDate>Mon, 23 Feb 2009 19:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-928550</guid>
		<description>Niche social networks are a welcome addition to the web. Because they are more narrowly focused, they are better able to serve the needs of their community.

The large generic social networks like Facebook and Myspace are great for keeping in touch with friends, but small social networks offer much more - people just like you who share your same passions.

&lt;a href=&#039;http://www.qnahealth.com&#039; rel=&quot;nofollow&quot;&gt;Qnahealth&lt;/a&gt; is a new social network for health related information and support. It&#039;s designed to be friendly and easy to use and is focused around users asking and answering questions and sharing their experiences and knowledge.

We invite everyone to take a look as they explore their online health information options.

We welcome bloggers!</description>
		<content:encoded><![CDATA[<p>Niche social networks are a welcome addition to the web. Because they are more narrowly focused, they are better able to serve the needs of their community.</p>
<p>The large generic social networks like Facebook and Myspace are great for keeping in touch with friends, but small social networks offer much more &#8211; people just like you who share your same passions.</p>
<p><a href='http://www.qnahealth.com' rel="nofollow">Qnahealth</a> is a new social network for health related information and support. It&#8217;s designed to be friendly and easy to use and is focused around users asking and answering questions and sharing their experiences and knowledge.</p>
<p>We invite everyone to take a look as they explore their online health information options.</p>
<p>We welcome bloggers!</p>
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		<title>By: julie knowles</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-926888</link>
		<dc:creator>julie knowles</dc:creator>
		<pubDate>Thu, 12 Feb 2009 11:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-926888</guid>
		<description>&quot;Over-complicated software and websites are causing users to switch off worldwide, costing tech companies billions in lost revenue. However, a small group of us are trying to get the point across; customer usability is beginning to find support with the biggest and best.  Bottom EVERY ONE OF THESE SITES HAS THE WORST SEARCH IMAGINABLE.

Why in the world wouldn&#039;t they use a semantic engine; it&#039;s unbearable.

MySpace
FaceBook
LeadVine
Salesconx
samepoint
linkedIn

I can&#039;t tolerate the searc!</description>
		<content:encoded><![CDATA[<p>&#8220;Over-complicated software and websites are causing users to switch off worldwide, costing tech companies billions in lost revenue. However, a small group of us are trying to get the point across; customer usability is beginning to find support with the biggest and best.  Bottom EVERY ONE OF THESE SITES HAS THE WORST SEARCH IMAGINABLE.</p>
<p>Why in the world wouldn&#8217;t they use a semantic engine; it&#8217;s unbearable.</p>
<p>MySpace<br />
FaceBook<br />
LeadVine<br />
Salesconx<br />
samepoint<br />
linkedIn</p>
<p>I can&#8217;t tolerate the searc!</p>
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		<title>By: Rheen</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-923915</link>
		<dc:creator>Rheen</dc:creator>
		<pubDate>Fri, 30 Jan 2009 16:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-923915</guid>
		<description>Check out this social networking site heres the video that was featured at foxnew, heres the link below:

URL: http://www.foxnews.com/video/index.html?playerId=videolandingpage&amp;streamingFormat=FLASH&amp;referralObject=3472956&amp;referra</description>
		<content:encoded><![CDATA[<p>Check out this social networking site heres the video that was featured at foxnew, heres the link below:</p>
<p>URL: <a href="http://www.foxnews.com/video/index.html?playerId=videolandingpage&amp;streamingFormat=FLASH&amp;referralObject=3472956&amp;referra" rel="nofollow">http://www.foxnews.com/video/index.html?playerId=videolandingpage&amp;streamingFormat=FLASH&amp;referralObject=3472956&amp;referra</a></p>
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		<title>By: CPM is the Root of all Evil - New Comm Biz - New media strategies for business</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-897190</link>
		<dc:creator>CPM is the Root of all Evil - New Comm Biz - New media strategies for business</dc:creator>
		<pubDate>Tue, 02 Sep 2008 17:17:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-897190</guid>
		<description>[...] Why the insanity? CPM. Cost per thousand (M is the Roman Numeral for thousand). Media buyers live and die by CPM. Ad rates are based on it, fiscal budgets are centered on it. [...]</description>
		<content:encoded><![CDATA[<p>[...] Why the insanity? CPM. Cost per thousand (M is the Roman Numeral for thousand). Media buyers live and die by CPM. Ad rates are based on it, fiscal budgets are centered on it. [...]</p>
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		<title>By: Vectorpedia</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-895473</link>
		<dc:creator>Vectorpedia</dc:creator>
		<pubDate>Sun, 24 Aug 2008 11:53:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-895473</guid>
		<description>Social Networking is still evolving.........I think only a few of the best will survive................</description>
		<content:encoded><![CDATA[<p>Social Networking is still evolving&#8230;&#8230;&#8230;I think only a few of the best will survive&#8230;&#8230;&#8230;&#8230;&#8230;.</p>
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		<title>By: Brian Johnson</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-890268</link>
		<dc:creator>Brian Johnson</dc:creator>
		<pubDate>Thu, 24 Jul 2008 22:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-890268</guid>
		<description>Some interesting observations here. Maybe the top of the social network mountain is nearing and as soon as it levels, you are going to see the networks who can&#039;t monetize drop off. Niche networks are going to be able to pull down the higher CPM rates because of their targeted audience, but niche networks will also have a more difficult time gaining exposure.

I work at a professional networking website, konnects.com, that has built communities around industries, locations, political interests to take advantage of common interests and not just throw every person into one big social network that can&#039;t help them.

The next three years will be interesting for web 2.0 social media.

Brian
konnects.com</description>
		<content:encoded><![CDATA[<p>Some interesting observations here. Maybe the top of the social network mountain is nearing and as soon as it levels, you are going to see the networks who can&#8217;t monetize drop off. Niche networks are going to be able to pull down the higher CPM rates because of their targeted audience, but niche networks will also have a more difficult time gaining exposure.</p>
<p>I work at a professional networking website, konnects.com, that has built communities around industries, locations, political interests to take advantage of common interests and not just throw every person into one big social network that can&#8217;t help them.</p>
<p>The next three years will be interesting for web 2.0 social media.</p>
<p>Brian<br />
konnects.com</p>
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		<title>By: Anthony</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-888565</link>
		<dc:creator>Anthony</dc:creator>
		<pubDate>Tue, 15 Jul 2008 10:00:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-888565</guid>
		<description>There seems to be a lot new sites popping up out of nowhere but they all have the same ideas. Theres site called jippidy.com which i thought was interesting because not only are they a social network but also a business directory.</description>
		<content:encoded><![CDATA[<p>There seems to be a lot new sites popping up out of nowhere but they all have the same ideas. Theres site called jippidy.com which i thought was interesting because not only are they a social network but also a business directory.</p>
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		<title>By: Social Networks: Censory Overload&#8230; My Head is Starting to Hurt &#124;</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-885939</link>
		<dc:creator>Social Networks: Censory Overload&#8230; My Head is Starting to Hurt &#124;</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:38:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-885939</guid>
		<description>[...] Social NetWorking Gets a Sanity Check and Does Facebook&#8217;s Overseas Growth Matter? - GigaOM.com, very informative tech blog by Om Malik, founder of Giga Omni Media Networks. Om Malik focuses on the value of users on social networks and talks about the &#8217;saturation&#8217; occurring in the market. Also discusses the &#8216;flavor-of-the-month&#8217; concept regarding social networks and the rise of niche sn&#8217;s receiving higher eCPM&#8217;s than large social nets. [...]</description>
		<content:encoded><![CDATA[<p>[...] Social NetWorking Gets a Sanity Check and Does Facebook&#8217;s Overseas Growth Matter? &#8211; GigaOM.com, very informative tech blog by Om Malik, founder of Giga Omni Media Networks. Om Malik focuses on the value of users on social networks and talks about the &#8217;saturation&#8217; occurring in the market. Also discusses the &#8216;flavor-of-the-month&#8217; concept regarding social networks and the rise of niche sn&#8217;s receiving higher eCPM&#8217;s than large social nets. [...]</p>
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		<title>By: Michael Chin</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-885276</link>
		<dc:creator>Michael Chin</dc:creator>
		<pubDate>Tue, 24 Jun 2008 13:45:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-885276</guid>
		<description>Om -- Great post. I think you&#039;re absolutely right about the niche sites. In this discussion context is a very powerful thing. Social features, and the applications that power these, have proven to be an extremely effective way to drive engagement and website growth. Open Social, etc., remove the barriers for web publishers and developers in this respect. 

Why the mystery though in making this happen successfully? At the highest level, the value of social media to a web publisher rests in the data, in this case the social graph. Just as any customer research provides insight to drive improved user experiences, editorial programming, advertising, marketing, etc., so does the social graph data--arguably in a more powerful way than any other means (factor in engagement levels online).</description>
		<content:encoded><![CDATA[<p>Om &#8212; Great post. I think you&#8217;re absolutely right about the niche sites. In this discussion context is a very powerful thing. Social features, and the applications that power these, have proven to be an extremely effective way to drive engagement and website growth. Open Social, etc., remove the barriers for web publishers and developers in this respect. </p>
<p>Why the mystery though in making this happen successfully? At the highest level, the value of social media to a web publisher rests in the data, in this case the social graph. Just as any customer research provides insight to drive improved user experiences, editorial programming, advertising, marketing, etc., so does the social graph data&#8211;arguably in a more powerful way than any other means (factor in engagement levels online).</p>
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		<title>By: Does Facebook’s Overseas Growth Matter? &#124; Techno Portal</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-884998</link>
		<dc:creator>Does Facebook’s Overseas Growth Matter? &#124; Techno Portal</dc:creator>
		<pubDate>Mon, 23 Jun 2008 07:15:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-884998</guid>
		<description>[...] this month, I shared with you my post that called for a big wake-up call for Social Networking sector, thanks to the presence of too many me-too players at a time when recent traffic trends are showing [...]</description>
		<content:encoded><![CDATA[<p>[...] this month, I shared with you my post that called for a big wake-up call for Social Networking sector, thanks to the presence of too many me-too players at a time when recent traffic trends are showing [...]</p>
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		<title>By: Sanity Time for Social Networks? Will the Targeted Inherit The Earth? : The Engagement Principles</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-884950</link>
		<dc:creator>Sanity Time for Social Networks? Will the Targeted Inherit The Earth? : The Engagement Principles</dc:creator>
		<pubDate>Mon, 23 Jun 2008 03:01:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-884950</guid>
		<description>[...] Social Networking Gets a Sanity Check - GigaOM After years of hype, noise and funding, the social networking sector is finally getting a harsh, but necessary, sanity check. [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Networking Gets a Sanity Check &#8211; GigaOM After years of hype, noise and funding, the social networking sector is finally getting a harsh, but necessary, sanity check. [...]</p>
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		<title>By: Does Facebook&#8217;s Foreign Growth Matter? - GigaOM</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-884793</link>
		<dc:creator>Does Facebook&#8217;s Foreign Growth Matter? - GigaOM</dc:creator>
		<pubDate>Sat, 21 Jun 2008 16:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-884793</guid>
		<description>[...] Saturday, June 21, 2008 at 9:30 AM PT Comments (0)    Earlier this month, I shared with you my post that called for a big wake-up call for Social Networking sector, thanks to the presence of too many me-too players at a time when recent traffic trends are showing [...]</description>
		<content:encoded><![CDATA[<p>[...] Saturday, June 21, 2008 at 9:30 AM PT Comments (0)    Earlier this month, I shared with you my post that called for a big wake-up call for Social Networking sector, thanks to the presence of too many me-too players at a time when recent traffic trends are showing [...]</p>
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		<title>By: moserw</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-884750</link>
		<dc:creator>moserw</dc:creator>
		<pubDate>Sat, 21 Jun 2008 09:36:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-884750</guid>
		<description>Interesting article.  Well it was bound to happen sometime especially with Facebook being overvalued by so much with nothing to show in terms of revenue generation.  The only way Social Networks could make money would be through paid membership but this would bring down their numbers hugely, but advertising certainly is not going to bring in the bucks.  Niche networking is the way to go especially with LinkedIn&#039;s latest round of funding.</description>
		<content:encoded><![CDATA[<p>Interesting article.  Well it was bound to happen sometime especially with Facebook being overvalued by so much with nothing to show in terms of revenue generation.  The only way Social Networks could make money would be through paid membership but this would bring down their numbers hugely, but advertising certainly is not going to bring in the bucks.  Niche networking is the way to go especially with LinkedIn&#8217;s latest round of funding.</p>
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		<title>By: Noel Jackson</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-884545</link>
		<dc:creator>Noel Jackson</dc:creator>
		<pubDate>Thu, 19 Jun 2008 23:06:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-884545</guid>
		<description>RE: social network portability

Tantek talked about social network portability a while back (2007). Which ended up resulting in OpenSocial. Which is great in theory, but no one is using it - or should I say making it easy to use for the general web geek.</description>
		<content:encoded><![CDATA[<p>RE: social network portability</p>
<p>Tantek talked about social network portability a while back (2007). Which ended up resulting in OpenSocial. Which is great in theory, but no one is using it &#8211; or should I say making it easy to use for the general web geek.</p>
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		<title>By: life coach social network</title>
		<link>http://gigaom.com/2008/06/13/social-networking-gets-a-sanity-check/#comment-884538</link>
		<dc:creator>life coach social network</dc:creator>
		<pubDate>Thu, 19 Jun 2008 21:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13710#comment-884538</guid>
		<description>Seems Ning niche social networks are the answer then. 

www.BIGLIFE.ws is one example and it has no advertising... 

so what is it&#039;s revenue model then? Selling relevant services to the users within the context of the blogger&#039;s own content... not random text ads.</description>
		<content:encoded><![CDATA[<p>Seems Ning niche social networks are the answer then. </p>
<p><a href="http://www.BIGLIFE.ws" rel="nofollow">http://www.BIGLIFE.ws</a> is one example and it has no advertising&#8230; </p>
<p>so what is it&#8217;s revenue model then? Selling relevant services to the users within the context of the blogger&#8217;s own content&#8230; not random text ads.</p>
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