24 Comments

Summary:

Wait, we thought the iPhone wasn’t capable of shooting video! So we were surprised to hear today that not one, but two startups have figured out how to stream live video from the older versions of the phones. These devices have been out nearly a year […]

Wait, we thought the iPhone wasn’t capable of shooting video! So we were surprised to hear today that not one, but two startups have figured out how to stream live video from the older versions of the phones. These devices have been out nearly a year now — so why are these guys figuring it out now? And not just shooting video, but streaming it live?

Qik discovered that the camera on the iPhone was video-capable earlier this year, co-founder and VP product marketing Bhaskar Roy told us this afternoon. But the phone had no built-in encoder or video engine to actually capture video. In the past few months the company worked on building a solution, but was waiting until Steve Jobs’ iPhone 2 release on Monday to see if Apple would include a video engine itself and make Qik’s solution obsolete.

When Jobs’ keynote came out video-free, Qik decided to push out its own product — an encoder bundled with live-streaming software. Roy said he was as surprised as we were that competitor Flixwagon also posted a near-identical demo online today.

As Roy described it, Qik had never before had to build its own video encoder; on Nokia and Windows Mobile phones there is built-in software. For the iPhone, he said:

“What we do is we open the camera for the iPhone and we capture that video, and then we optimize that video, which is basically just encoding it and looking for what network is best.”

Qik will start giving alpha users access to the new version next week. If you’d like to try out Qik on your iPhone, email support@qik.com to get on the list. As for Flixwagon, they’re in Israel, so we’re told we’ll have to wait for a full technical explanation till tomorrow.

Despite the fact that iPhone users would probably be interested in using Qik’s encoder to capture any video, live-streaming style or not, Roy said that Qik would stay focused on live streaming. Further, as commenter Kevin Lim points out, live-streaming may be a good solution for a device with limited storage.

So why has Apple been keeping it quiet that its little wonderphone was capable of capturing video, when that was one of the features most desired by its customers? We can only think it was worried about bandwidth and performance issues. EDGE is slow enough without clogging the pipes and as comparatively speedy as they may be, even 3G networks face the same problems. Users are probably going to want to connect to local Wi-Fi if they want good service.

But if AT&T’s network is able to withstand the onslaught of bi-directional video, we wouldn’t be surprised if Apple launches a variation of its own.

You’re subscribed! If you like, you can update your settings

  1. Team Puluwai: Real Estate Search for iPhone and Android Friday, June 13, 2008

    This is nothing but hype, of no real benefit to most end users.

    A key detail you forgot to mention is that both Qik and FlixWagon require an unlocked iPhone to work. Of course the camera hardware is capable of video capture, but Apple has legitimate business reasons for deciding not to provide that capability to consumers. Even if Qik and FlixWagon did use the official Apple-provided official SDK to hack the camera and stream video, in violation of the terms of use of the SDK, there’s very little chance that Apple would then turn around and distribute those apps to consumers via its AppStore.

    So in the current iPhone ecosystem, there’s as much point in talking about a live video streaming app as there is in discussion a Skype-like VOIP app for iPhone. It’s cool tech but it’s unlikely to be available to the average consumer who doesn’t bother with the hassle of unlocking their iPhone.

  2. Mac Fan Boy » What is everyone talking about? The iPhone CAN do video! Friday, June 13, 2008

    [...] Qik [...]

  3. @Team Puluwai: I totally agree that Qik and Flixwagon aren’t mainstream tools — but they are pushing the envelope in a way that may trickle down to the rest of us.

  4. Video Marketing » GameStop signs up The Marketing Arm – Birmingham Business Journal Sunday, June 15, 2008

    [...] Qik: iPhone Was Video-capable All Along – Newteevee.comWait, we thought the iPhone wasn’t capable of shooting video! So we were surprised to hear today that not one , but two startups have figured out how to stream live video from the older versions of the phones. These devices have been out nearly a [...]

  5. Mobile Video Blogging With QIK | Freelancing Online and Blogging Tips from Pro Freelance Blogger Monday, June 16, 2008

    [...] QIK also supports comments on archived videos as well as live chat on streaming videos, so the longer you stream, the higher the chances of getting into a conversation or being able to to-and-fro on points of your video. They’ve also just been nominated as one of the best mobile application companies at VentureBeat’s MobileBeat 2008 awards. It also turns out you can run QIK from your iPhone. [...]

  6. Hardly Any Video Apps for Your iPhone « NewTeeVee Friday, July 11, 2008

    [...] Any Video Apps for Your iPhone With no officially supported video capture and no Flash, the iPhone’s video options are abnormally limited. And some developers, such as [...]

  7. Qik iPhone: All You Need To Know « Who Is This Ollie Parsley?? Wednesday, July 16, 2008

    [...] NewTeeVee [...]

  8. I’ve only owned Macs and have the iPhone and I have to say I’m extremely disappointed. Only reason I bought it was because I thought any upgrades I would need would be “software only” available through Apple. The only things I wanted were to be able to send and receive pics through a text and to record video. It’s pretty embarrassing when someone pulls out a crappy old phone and can do things this “wonderphone” can’t do. Worst part of all? That it CAN do these things, Apple just doesn’t want to bother with it. Complete arrogance.

    1. Agreed, however obsolete this information might be. Google Voice and a multitude of other video apps now. Apple is still the most arrogant corporate entity on earth (more so than Microsoft). Witness the MaxIpad…completely “planned adolescence.” iPhones will be history when everyone opts for an iPad typed device and cans AT&T, and brings out their old phones for telephony. Apple is cutting its own throat…finally.

  9. Weapon of Choice – iPhone 3G « Marketing, Communications and Technology Monday, July 21, 2008

    [...] software upgrade.  Maybe this was a battery life decision.  I know its capable, here is a clip of it being used.  As far as cut and paste and MMS messages, I do not really [...]

  10. iPhone Gets MMS – GigaOM Sunday, September 14, 2008

    [...] support videos yet, because the iPhone doesn’t support video recording (even though it technically can) yet. If this story interests you, check out our upcoming conference: Mobilize — The [...]

Comments have been disabled for this post