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On Friday I caught up with Jason Shellen, one of the members of the original Blogger team. Following Google’s February 2003 acquisition of PyraLabs, the company behind Blogger, Shellen joined the search engine giant, working first on Blogger and later on other projects, including Google Reader. […]

On Friday I caught up with Jason Shellen, one of the members of the original Blogger team. Following Google’s February 2003 acquisition of PyraLabs, the company behind Blogger, Shellen joined the search engine giant, working first on Blogger and later on other projects, including Google Reader.

In July 2007, he became a member of the ex-Googler club, joining Six Apart spinoff LiveJournal for a brief stint as VP of product development. He has since left that gig and is now focused on a new startup, Plinky, which doesn’t have a web site just yet. (Now there’s a Web 2.0 name if there ever was one!)

Shellen has co-founded Plinky with CTO Simeon Simeonov, formerly chief architect of both Macromedia and Allaire, but now a partner with Polaris Ventures in Boston. Polaris has invested $1.5 million in the company; a handful of angel investors are looking to join this investment round as well, Shellen said. The company currently has four employees, though it plans to hire a whole slew of engineers as soon as it finds permanent digs in Berkeley.

“I think a lot of attention is being paid to the aggregation and new kinds of social media tools but not enough attention (has been paid) to creation (of the social media),” he said. “When blogging was getting going, there were lot of interesting ideas, and now the technology has progressed enough that we can try out those ideas.” So what’s the plan? Shellen wouldn’t offer any details other than to say that he’s working on “content encouragement.” In other words, they’re building something aimed at getting people who aren’t bloggers or content creators to participate and create.

How? I don’t really know, and he wouldn’t say. One thing I do know: Shellen is a smart guy and having known him for a long time, I trust that he has something interesting up his sleeve. I guess we’ll have to wait and find out when the company launches its first offering this fall.

  1. [...] startups. Tags: Jason Shellen, Om Malik, Plinky, seed financing, social media trackback Om Malik broke the news today about Plinky. Plinky is the brainchild of founder/CEO Jason Shellen, a former Googler who worked [...]

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  2. [...] patterns of the blogosphere. So, Plinky is building a “content encouragement” tool, Shellen tells GigaOm (where I got the above photo of Shellen from). More from the [...]

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  3. Interesting post.

    http://www.plinky.com was bought on 19 Mar 2004 18:07:34
    Expiration date: 19 Mar 2009 17:07:34

    I just signed up at http://www.plinky.com

    Cheers, Nag

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  4. Where’s the news though? What the heck is Plinky???

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  5. I can not recall the name of the company but I saw a recent post for a young start up company focusing on the financial services industry. The company takes news wires for a particular company, uses their proprietary software to create a trend analysis to determine if the news is good or bad. Their product is competing in the Bloomberg terminal space with portfolio managers. The founder is 26 years old, the company is based in SF. I am looking for my dream job with this company. Thank you in advance for any help you can provide.

    Parrish

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  6. Parrish, I think you might be thinking of Tanjentric. They still employ the hacky sack six, if I’m not mistaken.

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  7. I just tried to sign up and got “An error occurred while processing your request…”

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  8. Mitch:

    Thank you for your post. By the way, what is hacky sack six?

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  9. [...] dozens of other VCs from top-tier firms have plenty of desire to fund very big ideas very early. (Partnering with entrpreneurs to start new companies from scratch is what I’m 100% focused on these days.) Some young firms [...]

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  10. [...] the chief architect of Macromedia and a partner at Polaris Ventures. He helped lead Plinky’s $1.5 million first round of funding last year. The company also includes Ryan Freitas, formerly director of experience design at [...]

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