13 Comments

Summary:

YouTube has unveiled a new tool, Video Annotations, which, according to YouTube, allows creators to: Add background information about the video Create stories with multiple possibilities (viewers click to the next scene) Link to related YouTube videos, channels, or search results from within a video Annotations […]

YouTube has unveiled a new tool, Video Annotations, which, according to YouTube, allows creators to:

  • Add background information about the video
  • Create stories with multiple possibilities (viewers click to the next scene)
  • Link to related YouTube videos, channels, or search results from within a video

Annotations are only available in English and don’t work with embedded videos at this point, but you can see them being put to use in this skydiving video, magic card trick and this interactive shell game.

There are other companies such as Asterpix and Videoclix offering more robust versions of interactive video, but YouTube’s adoption brings these tools to the masses. Now you can know the backstory of that piano-playing cat, and we could be on the verge of a rebirth of choose-your-own-adventure stories (do you want the skater to get kicked or punched in the nuts?).

As Jackson points out over on Valleywag, the bummer about this program is that creators can only link out to other YouTube videos, eliminating the possibility of interactive product placement.

But for everyday people who want to add a little more to their vacation videos, this should be a lot of fun.

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  1. David Rodriguez Wednesday, June 4, 2008

    Here’s a good how-to video on youtube annotations http://www.youtube.com/watch?v=XXtwUrKwK3g

  2. despuesdegoogle » Blog Archive » YouTube añade interactividad a sus vídeos Wednesday, June 4, 2008

    [...] Enlace: YouTube Video Annotations Fuente: NewTeeVee [...]

  3. I found a site called http://www.bubbleply.com that’s been doing this pop-up thing for awhile with much more functions. It’s cool that youtube does it now but it’s not new.

  4. fauxgentleman Wednesday, June 4, 2008

    ha ha, it’s just like the VH1 show

  5. Kelsey Group Blogs » Product Placement Comes Closer into Focus, Part II Thursday, June 5, 2008

    [...] YouTube announced new capability to append various notes and pop up messages within its videos. This will let video [...]

  6. REPORTS FROM THE FUTURE » Blog Archive » Rupert’s Interactive Hyper-Videoblog Story Wednesday, July 23, 2008

    [...] this but really the whole idea and a lot of thinking behind it are not new (See recent posts from New TeeVee + ReadWriteWeb or read some of Adrian Miles’ thoughts on the subject) . Even this example is, [...]

  7. Google Buys Omnisio for YouTube « NewTeeVee Wednesday, July 30, 2008

    [...] string them together. The tool also allows users to add comments within the video (similar to the Video Annotations tool that YouTube launched earlier this [...]

  8. This is an interactive animated short film using Youtube annotations…

  9. Next Big Thing for YouTube: E-Commerce Links « NewTeeVee Tuesday, October 7, 2008

    [...] seems like a tiny feature addition, especially since more and more YouTube producers are using its annotations tools to add links to their own sites, other videos, and products directly within a video at the time and [...]

  10. I absolutely hate those stupid pop-ups when I just want to watch the video. I have stopped using youtube because of that one reason. It is the most annoying thing to deal with when watching videos since random gay porn.

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