Comments on: Is Infrastructure the New Marketing Medium? http://gigaom.com/2008/06/04/innovation-and-infrastructure-in-marketing/ Fri, 10 Feb 2012 19:29:16 +0000 hourly 1 http://wordpress.com/ By: Philip Morgan http://gigaom.com/2008/06/04/innovation-and-infrastructure-in-marketing/#comment-203398 Sat, 13 Dec 2008 22:32:04 +0000 http://refresh.gigaom.com/?p=10#comment-203398 I agree..in a down economy..

One must draw down upon alternative mediums at the same time being more innovative than the next.

Set up a solid infrastructure and keep at it. . press on and continue to press until that momentum starts building then press more.

]]> By: Toni Grundstrom http://gigaom.com/2008/06/04/innovation-and-infrastructure-in-marketing/#comment-203397 Fri, 05 Sep 2008 14:26:47 +0000 http://refresh.gigaom.com/?p=10#comment-203397 Effective marketing needs to incorporate all mediums with a consistent message. Using one medium, by itself, in today’s marketing arena is not a successful option – you just will not reach everyone within your target audience. One medium’s call to action can direct the recipient to another medium to retrieve the promised information, coupon, prize, etc.

]]> By: Vectorpedia http://gigaom.com/2008/06/04/innovation-and-infrastructure-in-marketing/#comment-203396 Tue, 02 Sep 2008 12:45:42 +0000 http://refresh.gigaom.com/?p=10#comment-203396 Flexibility is the key in structuring your marketing programs………since the internet changes so rapidly one must be able to change quickly.

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