Comments on: Ads in Mobile Games Get an Eye-popping 10% CTR http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/ The Business of Technology Tue, 02 Dec 2008 04:53:50 +0000 http://wordpress.org/?v=MU hourly 1 By: Robin http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-885664 Robin Wed, 25 Jun 2008 19:18:55 +0000 http://gigaom.com/?p=13657#comment-885664 It will be interesting to see Greystripe's full report, but the stats you've cited are a long way from presenting the complete picture. 65 million file downloads over entire period (3+ years) their service has been available sounds impressive, but doesn't clarify how many of those downloads are reaching unique users, being installed on handsets and run, let alone being served any ads. Gamejump is just spewing out files, they're not paying any heed to the user experience beyond that, and in the context of mobile this is a serious shortcoming. Users are drastically less likely to see through a transaction where they aren't invested - and the kind of games they want to play on quality grounds cost money. The 10.1% figure (incidentally down on the >15% that Greystripe reported in 2006) will be based on a much smaller total and skewed to some extent by people responding out of curiousity rather than interest in the ad content (although I concede this makes no odds to the advertiser in the short term, at least). There may be a place for this model, but it's likely going to remain a graveyard for mobile games at the end of their commercial life, as borne out by the GameJump catalogue. Unlike web-based casual games, the returns are too meagre and the upfront cost of development too great to make advertising a sustainable model on it's own. I've talked more about this model here: http://citystate.co.uk/archives/ad-funded-mobile-games-a-bad-idea/ It will be interesting to see Greystripe’s full report, but the stats you’ve cited are a long way from presenting the complete picture.

65 million file downloads over entire period (3+ years) their service has been available sounds impressive, but doesn’t clarify how many of those downloads are reaching unique users, being installed on handsets and run, let alone being served any ads. Gamejump is just spewing out files, they’re not paying any heed to the user experience beyond that, and in the context of mobile this is a serious shortcoming.

Users are drastically less likely to see through a transaction where they aren’t invested - and the kind of games they want to play on quality grounds cost money.

The 10.1% figure (incidentally down on the >15% that Greystripe reported in 2006) will be based on a much smaller total and skewed to some extent by people responding out of curiousity rather than interest in the ad content (although I concede this makes no odds to the advertiser in the short term, at least).

There may be a place for this model, but it’s likely going to remain a graveyard for mobile games at the end of their commercial life, as borne out by the GameJump catalogue. Unlike web-based casual games, the returns are too meagre and the upfront cost of development too great to make advertising a sustainable model on it’s own.

I’ve talked more about this model here: (link)

]]> By: McGuire’s Law » Blog Archive » Business Observations: June 23, 2008 Edition http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-885026 McGuire’s Law » Blog Archive » Business Observations: June 23, 2008 Edition Mon, 23 Jun 2008 10:55:04 +0000 http://gigaom.com/?p=13657#comment-885026 [...] Ads in Mobile Games Get an Eye-popping 10% CTR [...] [...] Ads in Mobile Games Get an Eye-popping 10% CTR [...]

]]> By: j. wilson http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-882271 j. wilson Thu, 05 Jun 2008 21:02:41 +0000 http://gigaom.com/?p=13657#comment-882271 Advertising in games is definitely one of the hot areas in mobile and in advertising. However, the fact that mobile os is not standard in the short/medium term rests attractiveness. there are other initiatives in mobile advertising being tested in europe that look really good. Recommend to have a look at this : http://fromthemarket.blogspot.com/2008/06/mobile-advertising-real-experience.html Advertising in games is definitely one of the hot areas in mobile and in advertising. However, the fact that mobile os is not standard in the short/medium term rests attractiveness. there are other initiatives in mobile advertising being tested in europe that look really good.

Recommend to have a look at this :

(link)

]]> By: Benjamin Borch Hansen http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-882254 Benjamin Borch Hansen Thu, 05 Jun 2008 18:14:40 +0000 http://gigaom.com/?p=13657#comment-882254 Hi, I am quite amazed at the CTR shown here. But I must admit, that as a business model I am not sure it is going to work. How much revenue have they generated on their 65 million downloads and 10,1 % CTR? It is a great idea, but Gamejumps business model needs tweaking. Hi,
I am quite amazed at the CTR shown here. But I must admit, that as a business model I am not sure it is going to work. How much revenue have they generated on their 65 million downloads and 10,1 % CTR? It is a great idea, but Gamejumps business model needs tweaking.

]]> By: Ads In Mobile Games Get 10% Click Through Rate | BerryReview http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-882219 Ads In Mobile Games Get 10% Click Through Rate | BerryReview Thu, 05 Jun 2008 14:18:02 +0000 http://gigaom.com/?p=13657#comment-882219 [...] is a trend I have not seen in BlackBerry games… yet. GigaOM is reporting that mobile games are getting about 10.1% click through rate which is astonishing. That means that 10% of the people who see the ad click on [...] [...] is a trend I have not seen in BlackBerry games… yet. GigaOM is reporting that mobile games are getting about 10.1% click through rate which is astonishing. That means that 10% of the people who see the ad click on [...]

]]> By: Harish Agrawal http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-882184 Harish Agrawal Thu, 05 Jun 2008 10:15:57 +0000 http://gigaom.com/?p=13657#comment-882184 India will soon have more mobile phone users than the entire population of United States, however computer / internet usage is quite low in comparison. So not only you get high CTR you might be reaching out to people who you cannot reach otherwise. I am from Veda Informatics and we provide Online marketing strategy and solutions, more and more of our customers are asking for mobile ads. Our technology team is currently working on a project that enables people to pay any individual or make payments using mobile phones. Huge activity is happening in this domain. India will soon have more mobile phone users than the entire population of United States, however computer / internet usage is quite low in comparison. So not only you get high CTR you might be reaching out to people who you cannot reach otherwise. I am from Veda Informatics and we provide Online marketing strategy and solutions, more and more of our customers are asking for mobile ads. Our technology team is currently working on a project that enables people to pay any individual or make payments using mobile phones. Huge activity is happening in this domain.

]]> By: Mobile Game-based Ads Have Higher CTR Rate http://gigaom.com/2008/06/04/ads-in-mobile-games-get-an-eye-popping-10-ctr/#comment-882100 Mobile Game-based Ads Have Higher CTR Rate Thu, 05 Jun 2008 02:44:52 +0000 http://gigaom.com/?p=13657#comment-882100 [...] 10% CTR (or click-through-rate) is a high number when it comes to advertising, according to this article.  This was proven by Greystripe, which launched GameJump.com, back in 2006, which distributed [...] [...] 10% CTR (or click-through-rate) is a high number when it comes to advertising, according to this article.  This was proven by Greystripe, which launched GameJump.com, back in 2006, which distributed [...]

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