Comments on: YouTube's Head of Monetization Quits, Joins Cooliris

By: Yahoo’s New Search Head Takes Skepticism Head On – GigaOM

Yahoo’s New Search Head Takes Skepticism Head On – GigaOM — Wed, 10 Feb 2010 20:21:30 +0000

[...] he was deployed from Google to Yahoo almost exactly three years ago, and since moved to startup Cooliris and then AOL and now Yahoo — managed to win the room over to some extent by acknowledging his [...]

By: AOL Hires Ex-YouTube Exec as Makeover Continues

AOL Hires Ex-YouTube Exec as Makeover Continues — Tue, 29 Sep 2009 18:04:40 +0000

[...] Yahoo executive Brad Garlinghouse to head its West Coast operations. After leaving YouTube, Seth joined Cooliris as its chief revenue officer. He is going back to work for Tim Armstrong, the former Google sales honcho who has been tasked [...]

By: Danny Mack

Danny Mack — Thu, 09 Jul 2009 21:32:36 +0000

Frankly, I’m shocked to see the struggle the video industry is having monetizing their content. I think the struggle is based largely upon everyone trying to take a shortcut..namely – advertising. If advertising isn’t cutting it for some, then why not take larger risks in developing revenue streams.

For example, what if you sell ad space on a website that hosts real-estate related content. There may be an ad there in which you get a few cents for a click-thru or impression…let’s be generous and say a buck. That ad may be placed by an affiliate…let’s say for Lending Tree. The affiliate will now get $40 if they fill out an application. The lending tree, will in-turn get $75 from 3 to 5 lenders for that application. As you can see, the short-cut ad gets a buck, the affiliate gets $40 and the lending tree gets up to $375. Now continue to chase the money…if they get approved for a mortgage and buy a house, the broker gets thousands! If I had a real estate related site, I would try and get as close to the thousands as possible.

Ads are easy, which is why they don’t pay well.

Ads are often used to generate leads. If you are a source of video content for investors, you can send your users elsewhere via ads that fill out contact info for more premium info on investing. These leads are then sold to brokers for $5 to $75. The brokers then make thousands. Once again, I would be more interested in turning the visitor into a lead and then selling the lead…instead of the ad once again being on the small end of the funnel.

Monetizing isn’t the problem…tracking end sales and trying to take a piece, that’s the challenge….and it’s just that – a challenge, not a problem. A more difficult road for greater rewards.

YouTube has a ridiculous viewership. They can probably sell t-shirts and make more money than they do in advertising. If I were them, I would:
a) Be a super affiliate
b) Capture and convert viewers to leads, then sell the leads at a premium
c) Sell! What does YouTube sell? Ads? How about apparel, electronics, video games? You don’t even have to stock inventory, create a amazon-like model.

The first ad on my next site? It will be to sell my Toyota Camry for $4,000…a lot more than google ads will be giving me for the same space!

By: current’s format now more current? short-form video matures | digitalmissive |

Tue, 07 Apr 2009 00:07:28 +0000

[...] year, investment bank BearStearns estimated user-generated video giant YouTube would gross roughly $90 million by year-end 2008. At between 60 and 80 million unique viewers a month, about 750 million for the [...]

By: Cooliris Keeps On Growing, Adds Desktop Support

Cooliris Keeps On Growing, Adds Desktop Support — Mon, 06 Apr 2009 15:43:04 +0000

[...] week, Austin Shoemaker, co-founder and CTO, and Chief Revenue Officer Shashi Seth stopped by our offices to demo the new version of their browser plug-in, and I was suitably [...]

By: Guillermo Hernandez

Guillermo Hernandez — Tue, 17 Mar 2009 21:47:45 +0000

desde que instalé coolirirs en mis computadores del colegio y en mi notebook , no consigo abriri videos de youtube, hice mi regristro con cooliris y tampoco resultò. Esto es algo que les pasa a todos?..
gracias

By: Can Browser Plug-ins Be a Business? - GigaOM

Can Browser Plug-ins Be a Business? - GigaOM — Mon, 29 Sep 2008 03:45:23 +0000

[...] (formerly known as PicLens) recently hired Shashi Seth, formerly chief of monetization at YouTube, as its chief revenue officer. Last week, he shared some interesting facts about the company. Among [...]

By: Will Ben Ling Be Money for YouTube? « NewTeeVee

Will Ben Ling Be Money for YouTube? « NewTeeVee — Thu, 14 Aug 2008 22:48:49 +0000

[...] will fill the void left by Shashi Seth, who left the company in June to join startup [...]

By: charles

charles — Sat, 02 Aug 2008 18:45:50 +0000

Hi!

It might be that Seth is want a little company but earn big bucks. Still, i oppose to Seth Decision. He should have let YouTube pay him more. I think youtube could afford that. If he should have bought a little time to increase the offer, he would have a earned more now.

By: Google Plays with Content Monetization « Boris M. Silver

Google Plays with Content Monetization « Boris M. Silver — Tue, 01 Jul 2008 02:36:12 +0000

[...] won’t need to worry about the fact that YouTube isn’t making much money and that their head of monitization quit. There are a bunch of often mentioned reasons for why YouTube has struggled to monetize [...]