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Summary:

As we said they would a few weeks ago, Nvidia today showed off its line of Tegra chips designed for mobile Internet devices, becoming yet another entrant into the unproven market. The Tegra chipsets are based on the APX2500 processor built for personal media players and […]

As we said they would a few weeks ago, Nvidia today showed off its line of Tegra chips designed for mobile Internet devices, becoming yet another entrant into the unproven market.

The Tegra chipsets are based on the APX2500 processor built for personal media players and navigation devices, but the Tegra target will be portable computers with screen sizes ranging from 4 to 12 inches. Pay close attention to news coming out of the Computex trade show in Taiwan this week, where more details should emerge from vendors using the Tegra chipset. Products based on Tegra will be out in time for the holiday season at the end of the year and cost about $200 to $250.

Also in the run-up to Computex, Intel’s CEO Paul Otellini told to the Financial Times his firm’s Atom chips (also aiming at MIDs) will chase $40 billion in market opportunities; Taiwanese computer vendor Asustek said it expected to double sales of it’s tiny Eee PCs in 2009 over this year. Even Dell is getting into the fray with a small computer. As products emerge, I’m eager to see how the market for the devices breaks down. Right now, the market opportunity is large because it’s ill-defined, with each vendor suggesting its own specs as the defining standard.

Will MIDs be small computers with voice as Otellini seems to think; phones with faster processing and media capabilities like Qualcomm, Apple and TI seem to envision; or will they be lightweight computers like the MacBook Air, Eee PC or what I bet the Dell effort is?

  1. This YouTube video demonstrates the power difference between an Intel chip vs. the NVIDIA Tegra chip.

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  2. [...] Nvidia Joins The Ultra Mobile Computing Party [via Zemanta] [...]

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  3. [...] getting its promising graphics processor and CPU platform off the ground instead of chasing Intel, Nvidia, Via, Qualcomm and Texas Instruments and their hopes for a pocket PC market. Plus, AMD’s been [...]

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  4. [...] Nvidia joins the ultramobile computing party [...]

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  5. [...] a lower price. Nvidia is learning, but there are two bright spots in the call with regard to its Tegra chipset for mobile Internet devices and smartphones, and bringing CUDA to the [...]

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  6. [...] a Tegra chipset by Nvidia, it struck me that this would truly be putting lipstick on a pig. The Tegra chipset and the demos shown by Nvidia of it in action are awesome to behold, but running the rather dull Windows Mobile on the [...]

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  7. [...] can’t wait to see its Tegra chipset in smartphones or netbooks, and its ION platform that combines Intel’s Atom chip with an Nvidia GPU could make netbooks [...]

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  8. [...] has a platform for Intel’s x86 architecture in ION, and something for the ARM crowd with its (super low-power) Tegra platform designed for handsets and mobile Internet devices. Now we just have to wait and see if device [...]

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  9. [...] Texas Instruments is answering Nvidia’s entrance into the market last year with the graphics-capable Tegra chipset and Qualcomm’s multicore Snapdragon processor. My assumption is that TI is also trying to [...]

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  10. [...] Texas Instruments is answering Nvidia’s entrance into the market last year with the graphics-capable Tegra chipset and Qualcomm’s multicore Snapdragon processor. My assumption is that TI is also trying to [...]

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