Nvidia Joins The Ultra Mobile Computing Party

Stacey Higginbotham | Monday, June 2, 2008 | 6:58 AM PT | 6 comments

As we said they would a few weeks ago, Nvidia today showed off its line of Tegra chips designed for mobile Internet devices, becoming yet another entrant into the unproven market.

The Tegra chipsets are based on the APX2500 processor built for personal media players and navigation devices, but the Tegra target will be portable computers with screen sizes ranging from 4 to 12 inches. Pay close attention to news coming out of the Computex trade show in Taiwan this week, where more details should emerge from vendors using the Tegra chipset. Products based on Tegra will be out in time for the holiday season at the end of the year and cost about $200 to $250.

Also in the run-up to Computex, Intel’s CEO Paul Otellini told to the Financial Times his firm’s Atom chips (also aiming at MIDs) will chase $40 billion in market opportunities; Taiwanese computer vendor Asustek said it expected to double sales of it’s tiny Eee PCs in 2009 over this year. Even Dell is getting into the fray with a small computer. As products emerge, I’m eager to see how the market for the devices breaks down. Right now, the market opportunity is large because it’s ill-defined, with each vendor suggesting its own specs as the defining standard.

Will MIDs be small computers with voice as Otellini seems to think; phones with faster processing and media capabilities like Qualcomm, Apple and TI seem to envision; or will they be lightweight computers like the MacBook Air, Eee PC or what I bet the Dell effort is?

5 trackbacks so far

June 4th, 2008
7:17 AM PT

[...] Nvidia Joins The Ultra Mobile Computing Party [via Zemanta] [...]

June 19th, 2008
5:00 PM PT

[...] getting its promising graphics processor and CPU platform off the ground instead of chasing Intel, Nvidia, Via, Qualcomm and Texas Instruments and their hopes for a pocket PC market. Plus, AMD’s been [...]

June 22nd, 2008
8:39 PM PT

[...] Nvidia joins the ultramobile computing party [...]

August 13th, 2008
7:09 AM PT

[...] a lower price. Nvidia is learning, but there are two bright spots in the call with regard to its Tegra chipset for mobile Internet devices and smartphones, and bringing CUDA to the [...]

November 25th, 2008
10:55 AM PT

[...] a Tegra chipset by Nvidia, it struck me that this would truly be putting lipstick on a pig. The Tegra chipset and the demos shown by Nvidia of it in action are awesome to behold, but running the rather dull Windows Mobile on the [...]

1 comment so far

June 3rd, 2008
10:56 AM PT
Star said:

This YouTube video demonstrates the power difference between an Intel chip vs. the NVIDIA Tegra chip.

(link)

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