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Summary:

Depending which iPhone rumor you believe, the 3G version of iPhone has either been delayed or already landed on U.S. shores and is on its way to being announced at Apple’s WWDC in San Francisco next month. The interest in the 3G version of the iPhone […]

Depending which iPhone rumor you believe, the 3G version of iPhone has either been delayed or already landed on U.S. shores and is on its way to being announced at Apple’s WWDC in San Francisco next month. The interest in the 3G version of the iPhone has been building since AT&T executives “accidentally” talked about it at various events.

But whether it’s a new 2G model or a super-fast 3G, there is one thing that’s for sure: The new iPhone has Global Positioning System (GPS) built into it, thanks to legal requirements put in place by the FCC. The company supplying the GPS to iPhone is going to be a big winner in this space; according to my sources, the contract has been nailed down by Broadcom, a relatively new entrant into the GPS market. The Irvine, Calif.-based chip company had acquired Global Locate in July 2007 for $143 million in cash and $80 million in incentives. In the past such a deal would have gone to someone like SIRF, which is in a bit of pain these days.

A recent report in Popular Mechanics outlines some of Apple’s GPS moves. Last year, Google’s Marissa Meyer told us that the Google Maps usage from iPhone was off the charts. Now imagine that Maps feature married to the built-in GPS; the combo could give location based services a big massive boost. Pelago, an LBS social service has already received $15 million in funding for its iPhone application.

Such applications could drive the demand for iPhones, which in turn could be a pretty good thing for Broadcom. I do wonder what impact it will have on standalone devices and if it will catalyze change and new innovation in that market.

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  1. I love the new GPS feature. It should make it a ton more accurate than the iPhone 1.0.

    I wonder if it will be able to run the new Google Earth API that just came out for embedding on blogs, websites, etc?

    I’ve been playing with the Google Maps API and this is the best I could come up with so far, but I look forward to tinkering with their new Earth API:

    http://teletagg.com/index.php/locations

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  2. Instead of imagining, you could just get one of the many Windows Mobile devices that has had built in GPS for years. They also come with this amazing feature called “copy/paste”. So far I’ve seen that the new iphone is going to add 3G functionality (although no explanation of why such an obvious feature was left off in the first place) and GPS. What about the tons of other missing features?

    As for wondering “what impact it will have on standalone devices and if it will catalyze change and new innovation in that market”.. get real. A phone (that has a very small percentage of the total mobile market share) is not going to have any noticeable effect on standalone devices other than a few fanbois that will somehow rig it up in their car as a tiny, slow GPS. As for innovation, Apple is the one trying to catch up so releasing a feature that others have had for years isn’t going to spawn anything other than questions of why it took them so long.

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  3. [...] $28.85, and it’s all because of Apple’s iPhone. Broadcom, a chipmaker, is rumored to be the company supplying the global positioning system in the new 3G iPhone expected out next month. If that’s the case, expect a bright future for [...]

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  4. The windows platform you talk of is crap and has been crap for a long time now. Apple will succeed in getting it to the hands of allot of people something Microsoft has not done except for a few techies. I have worked for HP for 12 + years in the Tech field and only a few of us use the WM devices because of all of the problems they have.. lock-ups, crap software, ect. Your anger towards Apple is so out of place. I’ve used Macs for under a year now and I am happy as hell to finally get on a platform that I don’t have to reboot multiple times a day. The iPhone is great, it is coming to the masses… something like I said Microsoft has NOT done with their WM platform. This is Apples first phone and NOT the last, they will improve every year something the WM has not done. Apple came out with an amazing product, something no one else has done before or should I say DONE RIGHT!!!! Good luck with your WM devices, I have noticed all of the great features the iphone has is starting to show up in the software the WM devices run, I wonder why…

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  5. Where did you hear that rumor The street.com? There has been many reports of Broadcom sweeping every chip in the iPhone. The Wifi, Bluetooth, FM, GPS, and 3g chipset system on a chip. These rumors must have been made by someone with loads of Broadcom call options. Sirf still seems the best bet. It has the most robust roadmap on the software side. I can imagine coy Jobs threatening Sirf with Global Locate to get a better price but Sirf is much more concentrated on the consumer experience and the carriers love them.

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  6. [...] | BRCM – The New iPhone’s New Winner – GigaOM The New iPhone’s New Winner – GigaOM: “Om says Broadcom for [...]

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  7. Are the GPS chips the same chips used by SkyCaddie? This is a golf accessory that give you yardage in a golf course. If it is possible, would it not be cool to have this on a phone that has GPS capabilities? Why is it not available yet on phones? I would be cool not to have to carry two gadgets at the golf course. I don’t care what who’s phone has this capability, I will but it.

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  8. “But whether it’s a new 2G model or a super-fast 3G”

    I’m sorry but any blogger/writer that includes this quote in an article about an Iphone has no creditability in my book. Have you been living in a cave? A GPS chip is a foregone conclusion but the jury is still out on the 3G chip? Please, before you write articles like this do your research.

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  9. @robarmy: Have you ever used a WM device? Care to elaborate on why it’s “crap”? There are many, many millions more WM devices than there are iphones so it’s flat out wrong to say MS has only put it in the hands of “a few techies”. My WM device doesn’t ever lock up and unlike the iphone, has millions of choices for 3rd party software. Crap software to me is when you’re handset maker tells you what apps you can run and if they don’t have an app you need then you’re out of luck.

    I didn’t mention any anger towards Apple, but if you’re going to bring it up my XP laptop at work works perfectly with no reboots. Our Windows Servers that run our Fortune 500 business work just fine without reboots (literally months at a time and most reboots are just because of upgrades being performed). All of that plus I have choices over what hardware I use, software is designed for Windows first and it’s a hell of a lot cheaper for the same or better specs.

    Ok, back to phones. As I said above WM has many millions more users than the iphone so saying that “it is coming to the masses… something like I said Microsoft has NOT done with their WM platform” is simply a lie. If you had used a WM phone you would have seen the improvements that have come with each version.

    With such a late entry into the mobile handset market Apple had a great opportunity to deliver something truly amazing. Instead, as with most of their products, they delivered something that is shiny and pretty, but lacks basic functionality that others have had for years. On top of that they kept their horrible philosophy of a closed system that benefits them rather than the consumer. If Microsoft doesn’t make an app for what I need then I have other choices including making it myself (something I have already done). If my battery goes dead on a long trip I just pop it out and put in a freshly charged battery, while you’re left with a dead phone. If it has to be replaced you have to pay about 4x what I would pay, ship it somewhere, wait, wait some more. If I want to use my phone on another network I swap out SIM cards, while you’re left with the 1 network that Apple said you have to use. I can create, read and edit MS Office documents and I can use ActiveSync to stay connected to our Exchange Server at work, while the iphone has about zero functionality for business users. I could go on and on, but the bottom line is the iphone is only good for “hip” people who think it will make them look cool. It’s a huge failure when it comes to users who want actual functionality and control over the device that cost them more than a better WM device.

    What “great features” do you think the iphone has that WM devices don’t have? I can list a TON of features WM has had for years that the current iphone doesn’t have and the 2nd iphone still won’t have. I’d accuse Apple of trying to copy WM, but they left off so many features it’s really nothing like it.

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  10. [...] GIGaom Technorati Tags: iphone,3g,broadcom,gps,global,positioning,system Share and Enjoy: These icons [...]

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