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Summary:

Just as any online content producer or web site owner is hungry for metrics about their web site, iPhone application developers are bound to want the same types of facts and figures surrounding the usage of their programs. New York City-based startup Pinch Media, which has […]

Just as any online content producer or web site owner is hungry for metrics about their web site, iPhone application developers are bound to want the same types of facts and figures surrounding the usage of their programs. New York City-based startup Pinch Media, which has received an undisclosed amount of funding from Union Square Ventures, First Round Capital and a handful of angel investors, offers iPhone SDK developers free code that gives them analytics based on unique users, active users and length of time the application is in use.

screenshot Not only has Apple has sold roughly 5.4 million iPhones to date, but it’s working hard to get the device into as many people’s hands as possible, launching it in country after country around the globe. At this point, it’s hard to gauge how large this market could become.

And with the iPhone SDK coming out in June at Apple’s Worldwide Developer Conference, we’re about to see an explosion of apps being offered by mobile developers. Indeed, as the iPhone ecosystem continues to evolve, startups that offer tools such as Pinch Analytics are going to be really valuable.

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  1. Yet Another iPhone Geek Friday, May 30, 2008

    this will certainly help iphone app developers hone their marketing audeicnes and betetr idetify their target audience.

  2. Hopefully this will get more outside aps developed so that the iPhone is even fuller featured!

  3. links for 2008-06-01 | stuart henshall Sunday, June 1, 2008

    [...] Pinch Media Offers Metrics for iPhone Developers Obvious and yet cool! Smart! (tags: gigaom statistics research) SHARETHIS.addEntry({ title: “links for 2008-06-01″, url: “http://www.henshall.com/stuart/2008/06/01/links-for-2008-06-01/” }); [...]

  4. iPhone App Downloads Are Up. What About Their Usage? – GigaOM Monday, August 11, 2008

    [...] get some clarity, I asked Greg Yardley, founder of New York City-based Pinch Media, a start-up that has developed analytics for iPhone apps to give us some [...]

  5. This could be a useful tool. But the fact that all the apps using it provide no indication that personally identifiable information is being sent to Pinch Media is not cool. Especially considering the fact that if it is used in an app that is allowed to access your location, this information is also sent to Pinch Media.

  6. Vaelek – I can categorically state that no personally-identifiable information is sent to Pinch Media. Lat/long coordinates (which we’ve found to vary extremely widely in accuracy even in raw format) are only used to calculate an aggregated number of users in a large geographical area, nothing more – and, of course, can’t be sent without the user agreeing to share their location through an explicit ‘this app would like to access your location’ pop-up.

  7. More Evidence of a New iPod touch Found Wednesday, July 8, 2009

    [...] Pinch Media, an analytics firm for iPhone OS developers, has found evidence of a third-generation iPod touch. An “iPod3,1″ string has been showing up as the version identifier in its online logs, with first- and second-generation identifiers for the touch being “iPod1,1″ and “iPod2,1,” respectively. [...]

  8. App Analytics Startups Flurry & Pinch Media Merge – GigaOM Tuesday, December 22, 2009

    [...] perfect sense that the two companies throw in their lot together. As a combined company, Flurry and Pinch Media analytics software will be running on more than 80 percent of all iPhone, iPod touch and Android handsets and will [...]

  9. mydailyloveletter Monday, January 31, 2011

    do you guys have metrics of how many times a mobile phone user goes to the app store to view new apps?

    or how many times a certain app is used in a month on average?

    this would be interesting to know.

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