More research is out showing that today’s youth view their mobile phones as an extension of the online lives they keep on their PCs. This report from In-Stat points out that millennials, the generation aged 8 to 27, use their mobile phones to access their social networks wherever they are.
This is great news for a variety of companies attempting to bring PC content to the mobile. As content is pulled to mobile devices, publishers will pay to make sure it arrives in a readable format and quickly enough to satiate user demand, meaning content delivery networks, providers of transcoding services and services that render PC content accessible to mobile phones could benefit.
Alas for content providers, especially web application builders, the In-Stat report makes clear that the revenue model for mobile content is still nascent and will revolve around advertising, subscription services or premium upgrades.
The report estimates that businesses will spend $1.5 billion on mobile advertising in 2008, which is scant compared to the $486 billion forecast to be spent on advertising as a whole in 2008, but still enough to launch 1,000 mobile widgets. It’s clear that getting content from a PC to a mobile seamlessly is a problem worth solving, but it’s unclear who will pay for it. Much like the problem of getting content from a PC to a television hasn’t been solved, getting PC content on mobiles may be a long time in coming. You might argue that this difficulty is why the chip makers are betting so heavily on the mobile Internet device category, which makes the PC experience portable rather than having to translate it to a mobile phone.