Summary:

We’re pleased to announce the addition of Jo Ann Ross, president of network sales for *CBS*, to the speaker lineup for our upcoming EconAds…

We’re pleased to announce the addition of Jo Ann Ross, president of network sales for *CBS*, to the speaker lineup for our upcoming EconAds June 3rd in New York. CBS (NYSE: CBS) made a big splash last week with its $1.8 billion deal to acquire CNET (NSDQ: CNET) Networks, a move the company expects to add greatly to its online ad sales. That news came the day after the CBS upfront, where CBS Interactive played a significant role — and just before the unveiling of the CBS Sports Media Network, a new ad net aimed at males. Ross will give us the top-line view from the media company perspective: how interactive fits in to the upfront, the status of cross-platform selling, the role of ad networks, and as much as she can about CNET given that the deal has yet to close.

Full list of our confirmed speakers:
Douglas Anmuth, VP & Senior Research Analyst, Lehman Brothers
Samir Arora, Founder, Chairman & CEO, Glam Media
Lynda Clarizio, President, Platform-A (NYSE: TWX) & EVP, AOL
Paula Drum, VP of Marketing, Digital Solutions Group, H&R Block
Russ Fradin, Co-founder & CEO, Adify
Peter Horan, CEO, Goodmail Systems; Former CEO, IAC (NSDQ: IACI) Media & Advertising
Bruce Jaffe, Former Corporate VP, Corporate Development, Microsoft
Lance Maerov, SVP, Corporate Development, WPP
Dennis Miller, General Partner, Spark Capital
Dave Morgan, Founder, TACODA
Nancy Peretsman, Managing Director, Allen & Co
Penry Price, VP, Ad Sales, North America, Google
Adam Shlachter, Group Director, MEC Interaction
Mike Walrath, SVP, Yahoo (NSDQ: YHOO) Advertiser Marketplace Group; Former CEO, Right Media

Sponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets. For underwriting the event, e-mail our business side at advertising AT contentnext.com.

By Rafat Ali

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