Summary:

CBS and NCAA Partner for Ad Network; CBS College Sports Media to offer video and display ads on NCAA.com, CBSSports.com and the roughly 215 colleges sites in the CBS College Sports Network. (MediaWeek) Goldman Downgrades Akamai Stock; analyst cuts rating to Sell from Neutral over concerns […]

CBS and NCAA Partner for Ad Network; CBS College Sports Media to offer video and display ads on NCAA.com, CBSSports.com and the roughly 215 colleges sites in the CBS College Sports Network. (MediaWeek)

Goldman Downgrades Akamai Stock; analyst cuts rating to Sell from Neutral over concerns about increased competition from large network operators and the emergence of P2P offerings. Streaming Media thinks Goldman is wrong. (Barron’s)

FOX the Only Network to Increase Viewership; all other networks down by as much as 21 percent compared to last TV season. (TV by the Numbers)

Picture Tube TVs Outselling Plasmas; weak economy has people grabbing the cheapest digital sets they can find. (Bits Blog)

Netco MediaPass Buys Gigantic; new entity to create web and mobile series including sports reality show The Shop, and the Laguna Beach-esque Get Over It. (Variety)

Digital Ad Work Going Overseas; finding rates 20 to 50 percent lower than those charged by U.S. firms, marketers are shifting work from New York to places like Bulgaria. (The Wall Street Journal)

Ninja Gaiden II Offers Ask a Ninja; sponsorship puts free AaN episodes on the Xbox Live Marketplace. (emailed information)

Stage9 Partners with Loyola Marymount; student will get to pitch projects to the new media studio; select ideas will be put into pilot production. (The Hollywood Reporter)

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