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	<title>Comments on: Flash P2P: Now That&#039;s Disruptive</title>
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		<title>By: Volpi&#8217;s Joost Tenure Key to Understanding Skype Saga &#171; Twilight in the Valley of the Nerds</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201491</link>
		<dc:creator><![CDATA[Volpi&#8217;s Joost Tenure Key to Understanding Skype Saga &#171; Twilight in the Valley of the Nerds]]></dc:creator>
		<pubDate>Thu, 24 Sep 2009 16:28:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201491</guid>
		<description><![CDATA[[...] Malik wrote a post in 2008 that foresaw the implications of Adobe’s work in this area. Commenting on the advent of Flash [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Malik wrote a post in 2008 that foresaw the implications of Adobe’s work in this area. Commenting on the advent of Flash [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CodePoet &#187; The Idea Cycle</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201490</link>
		<dc:creator><![CDATA[CodePoet &#187; The Idea Cycle]]></dc:creator>
		<pubDate>Sat, 31 Jan 2009 01:06:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201490</guid>
		<description><![CDATA[[...] Easy game=flash. Flash != P2P [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Easy game=flash. Flash != P2P [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: CNN Uses P2P Plugin for its Live Stream &#124; IDTorrent Blog</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201489</link>
		<dc:creator><![CDATA[CNN Uses P2P Plugin for its Live Stream &#124; IDTorrent Blog]]></dc:creator>
		<pubDate>Tue, 27 Jan 2009 23:00:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201489</guid>
		<description><![CDATA[[...] Flash player, not the Windows media stream. The Flash team from Adobe has been working on their own P2P Flash implementation for a while, but thus far we are not aware of any public tests of their [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Flash player, not the Windows media stream. The Flash team from Adobe has been working on their own P2P Flash implementation for a while, but thus far we are not aware of any public tests of their [...]</p>
]]></content:encoded>
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	<item>
		<title>By: &#160; CNN Uses P2P Plugin for its Live Stream &#160;&#8212;&#160;instantwebmeetings.com - Internet Video Collaboration, emeetings, E Learning with internet video classes, Internet Video Meeting Rooms - Instantwebmeetings : Austria &#38; UK</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201488</link>
		<dc:creator><![CDATA[&#160; CNN Uses P2P Plugin for its Live Stream &#160;&#8212;&#160;instantwebmeetings.com - Internet Video Collaboration, emeetings, E Learning with internet video classes, Internet Video Meeting Rooms - Instantwebmeetings : Austria &#38; UK]]></dc:creator>
		<pubDate>Mon, 26 Jan 2009 05:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201488</guid>
		<description><![CDATA[[...] Flash player, not the Windows media stream. The Flash team from Adobe has been working on their own P2P Flash implementation for a while, but thus far we are not aware of any public tests of their [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Flash player, not the Windows media stream. The Flash team from Adobe has been working on their own P2P Flash implementation for a while, but thus far we are not aware of any public tests of their [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Adobe Makes P2P Flash Video Available to Developers &#171; NewTeeVee</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201487</link>
		<dc:creator><![CDATA[Adobe Makes P2P Flash Video Available to Developers &#171; NewTeeVee]]></dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:01:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201487</guid>
		<description><![CDATA[[...] to embrace P2P for Flash 10 made a lot of headlines earlier this year. Many people, including Om over at GigaOM, wondered whether Adobe was taking aim at the CDN market with this technology and whether we will [...]]]></description>
		<content:encoded><![CDATA[<p>[...] to embrace P2P for Flash 10 made a lot of headlines earlier this year. Many people, including Om over at GigaOM, wondered whether Adobe was taking aim at the CDN market with this technology and whether we will [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Problemet ved å være populær</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201486</link>
		<dc:creator><![CDATA[Problemet ved å være populær]]></dc:creator>
		<pubDate>Tue, 17 Jun 2008 12:03:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201486</guid>
		<description><![CDATA[[...] Adobe til å bygge inn gjennomført og avansert støtte for avlastet distribusjon i Flash. Om Malik har helt rett i at dette kan komme til å forstyrre en del forretningsmodeller. Snart kan Kevin Rose gå live til [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Adobe til å bygge inn gjennomført og avansert støtte for avlastet distribusjon i Flash. Om Malik har helt rett i at dette kan komme til å forstyrre en del forretningsmodeller. Snart kan Kevin Rose gå live til [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Broken Link &#187; A Torrent future, pity it wasn&#8217;t used for Good</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201485</link>
		<dc:creator><![CDATA[The Broken Link &#187; A Torrent future, pity it wasn&#8217;t used for Good]]></dc:creator>
		<pubDate>Mon, 09 Jun 2008 20:02:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201485</guid>
		<description><![CDATA[[...] is an increase in services starting to use these technologies and one of note is Adobe.  In a recent Om Malik article he discusses finding P2P abilities in the Adobe Flash Player 10 beta.  This could create an [...]]]></description>
		<content:encoded><![CDATA[<p>[...] is an increase in services starting to use these technologies and one of note is Adobe.  In a recent Om Malik article he discusses finding P2P abilities in the Adobe Flash Player 10 beta.  This could create an [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joost? Wat was dat ook alweer? &#124; zoomz - Alles over internetvideo</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201484</link>
		<dc:creator><![CDATA[Joost? Wat was dat ook alweer? &#124; zoomz - Alles over internetvideo]]></dc:creator>
		<pubDate>Mon, 02 Jun 2008 22:46:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201484</guid>
		<description><![CDATA[[...] P2P Alsof dat nog niet genoeg tegenwind is heeft Adobe aangekondigd dat de nieuwe flash player uitgerust zal zijn met peer-to-peer technologie. Juist; dezelfde soort [...]]]></description>
		<content:encoded><![CDATA[<p>[...] P2P Alsof dat nog niet genoeg tegenwind is heeft Adobe aangekondigd dat de nieuwe flash player uitgerust zal zijn met peer-to-peer technologie. Juist; dezelfde soort [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Adobe Flash Player Now With Built-In Peer To Peer Capabilities &#124; Flash 10 Has Arrived &#187; Web TV Wire</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201483</link>
		<dc:creator><![CDATA[Adobe Flash Player Now With Built-In Peer To Peer Capabilities &#124; Flash 10 Has Arrived &#187; Web TV Wire]]></dc:creator>
		<pubDate>Fri, 23 May 2008 17:41:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201483</guid>
		<description><![CDATA[[...] a host of new features, but one has implications that blow the others out of the water: built-in peer-to-peer. That&#8217;s right, all the tools necessary to build a p2p client will be built into the Flash [...]]]></description>
		<content:encoded><![CDATA[<p>[...] a host of new features, but one has implications that blow the others out of the water: built-in peer-to-peer. That&rsquo;s right, all the tools necessary to build a p2p client will be built into the Flash [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Free Culture News &#124; Flash Adds Built-in P2P Support</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201482</link>
		<dc:creator><![CDATA[Free Culture News &#124; Flash Adds Built-in P2P Support]]></dc:creator>
		<pubDate>Tue, 20 May 2008 16:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201482</guid>
		<description><![CDATA[[...] Gigaom [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Gigaom [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: steelyglint</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201481</link>
		<dc:creator><![CDATA[steelyglint]]></dc:creator>
		<pubDate>Tue, 20 May 2008 09:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201481</guid>
		<description><![CDATA[Reading between the lines, the protocol implementing this and the server back-end are going to
be proprietary. Adobe presumably hope to sell lots of media server licenses.
It will be interesting to see which of the open source servers re-implements it first.
In theory it should be Red5, but my money would be on Freeswitch.]]></description>
		<content:encoded><![CDATA[<p>Reading between the lines, the protocol implementing this and the server back-end are going to<br />
be proprietary. Adobe presumably hope to sell lots of media server licenses.<br />
It will be interesting to see which of the open source servers re-implements it first.<br />
In theory it should be Red5, but my money would be on Freeswitch.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ingmar Bornholz</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201480</link>
		<dc:creator><![CDATA[Ingmar Bornholz]]></dc:creator>
		<pubDate>Mon, 19 May 2008 14:23:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201480</guid>
		<description><![CDATA[I do deeply believe in the power of p2p delivered video - but the problem here seems to be the protocol: rtmfp seems to be a cool streaming implementation, but it&#039;s also restricted to the use of Flash with FMS. No doubt, this team is playing big, but it&#039;s a wallet garden again. We at emundoo try to go the open way, by implementing rfc confomrm rtsp, which in the end will be able to play to any device (we currently support qt and vlc for playing vids in your browser). Another aspect for the success of p2p is the ability to charge viewers for their content - we are talking about security and chargeability here: how do i know, as a content owner, which of my viewing peers gave away how much upload capacity - that&#039;s a point Adobe should try to implement in order to shift their flash player away from &quot;funny-video-youtube-alikes&quot; to serious content delivery. Ironically we thought about that, here at emundoo, some time ago... ;)]]></description>
		<content:encoded><![CDATA[<p>I do deeply believe in the power of p2p delivered video &#8211; but the problem here seems to be the protocol: rtmfp seems to be a cool streaming implementation, but it&#8217;s also restricted to the use of Flash with FMS. No doubt, this team is playing big, but it&#8217;s a wallet garden again. We at emundoo try to go the open way, by implementing rfc confomrm rtsp, which in the end will be able to play to any device (we currently support qt and vlc for playing vids in your browser). Another aspect for the success of p2p is the ability to charge viewers for their content &#8211; we are talking about security and chargeability here: how do i know, as a content owner, which of my viewing peers gave away how much upload capacity &#8211; that&#8217;s a point Adobe should try to implement in order to shift their flash player away from &#8220;funny-video-youtube-alikes&#8221; to serious content delivery. Ironically we thought about that, here at emundoo, some time ago&#8230; ;)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andy Abramson</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201479</link>
		<dc:creator><![CDATA[Andy Abramson]]></dc:creator>
		<pubDate>Mon, 19 May 2008 14:20:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201479</guid>
		<description><![CDATA[Om,

As I mentioned to you at breakfast, I installed Tokbox and Meebo. My Mac Book Air lost it&#039;s hearing and its voice with other telephony apps. I ended up having to do a complete hard disk wipe and OS reinstall.

The same thing happened with a prior Flash based install a few years back and was more easily fixed, but that was Pre Intel chips in Macs.

So, if I say, I&#039;m not impressed its because of how much time was wasted trying to fix it, then finally fixing the Mac.]]></description>
		<content:encoded><![CDATA[<p>Om,</p>
<p>As I mentioned to you at breakfast, I installed Tokbox and Meebo. My Mac Book Air lost it&#8217;s hearing and its voice with other telephony apps. I ended up having to do a complete hard disk wipe and OS reinstall.</p>
<p>The same thing happened with a prior Flash based install a few years back and was more easily fixed, but that was Pre Intel chips in Macs.</p>
<p>So, if I say, I&#8217;m not impressed its because of how much time was wasted trying to fix it, then finally fixing the Mac.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Adam Fisk</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201478</link>
		<dc:creator><![CDATA[Adam Fisk]]></dc:creator>
		<pubDate>Sat, 17 May 2008 13:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201478</guid>
		<description><![CDATA[@Me
Quick correction for everyone to my first post on this thread about Henry Sinnreich and P2P SIP.  I talked to Henry and did my own outside research, and the SIP work apparently is all going in to Adobe Pacifica.

All the p2p in Flash player is the Amicima work from Matthew Kaufman and Michael Thornburgh and their very cool RTMFP protocol.  Matthew is a longtime participant on the p2p hackers list and on various IETF lists (he was thankfully on my &quot;side&quot; of the infamous &quot;what&#039;s wrong with DNS?&quot; thread linked above -- I&#039;m still unclear on how that became the ultimate flame war so quickly).  If you have any interest in protocol design, their work is frankly just sick.  The Adobe stuff appears to be the latest iteration of their original Secure Media Flow Protocol (SMP) at http://web.archive.org/web/20060211083929/www.amicima.com/downloads/documentation/protocol-doc-20051216.txt

I go into much more detail on all of this at:

http://adamfisk.wordpress.com/2008/05/16/p2p-in-flash-10-beta-a-youtube-skype-and-bittorrent-killer/

If you&#039;re in the mood for some totally geeked out technical drama, check out the DNS discussion:

https://lists.cs.columbia.edu/pipermail/p2p-sip/2006-November/thread.html#1730]]></description>
		<content:encoded><![CDATA[<p>@Me<br />
Quick correction for everyone to my first post on this thread about Henry Sinnreich and P2P SIP.  I talked to Henry and did my own outside research, and the SIP work apparently is all going in to Adobe Pacifica.</p>
<p>All the p2p in Flash player is the Amicima work from Matthew Kaufman and Michael Thornburgh and their very cool RTMFP protocol.  Matthew is a longtime participant on the p2p hackers list and on various IETF lists (he was thankfully on my &#8220;side&#8221; of the infamous &#8220;what&#8217;s wrong with DNS?&#8221; thread linked above &#8212; I&#8217;m still unclear on how that became the ultimate flame war so quickly).  If you have any interest in protocol design, their work is frankly just sick.  The Adobe stuff appears to be the latest iteration of their original Secure Media Flow Protocol (SMP) at <a href="http://web.archive.org/web/20060211083929/www.amicima.com/downloads/documentation/protocol-doc-20051216.txt" rel="nofollow">http://web.archive.org/web/20060211083929/www.amicima.com/downloads/documentation/protocol-doc-20051216.txt</a></p>
<p>I go into much more detail on all of this at:</p>
<p><a href="http://adamfisk.wordpress.com/2008/05/16/p2p-in-flash-10-beta-a-youtube-skype-and-bittorrent-killer/" rel="nofollow">http://adamfisk.wordpress.com/2008/05/16/p2p-in-flash-10-beta-a-youtube-skype-and-bittorrent-killer/</a></p>
<p>If you&#8217;re in the mood for some totally geeked out technical drama, check out the DNS discussion:</p>
<p><a href="https://lists.cs.columbia.edu/pipermail/p2p-sip/2006-November/thread.html#1730" rel="nofollow">https://lists.cs.columbia.edu/pipermail/p2p-sip/2006-November/thread.html#1730</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: James Gardiner</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201477</link>
		<dc:creator><![CDATA[James Gardiner]]></dc:creator>
		<pubDate>Sat, 17 May 2008 05:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201477</guid>
		<description><![CDATA[Cut from my blog but on this topic..

Adobe, the Apple killer.

If you follow my blog, you will notice that I take a lot of effort in looking at Adobe and what they are doing with their flash technology. To help position this post, let me first refer to previous posts in reverse chronological order:

Flash DRM, a disappointing implementation: where I discuss pitfalls in Adobe&#039;s plans, but for which recent developments appear to have fixed.

Adobe’s plan for world domination: where I discuss how Adobe may leap over the current trends in digital media like, for example, what Apple/Itunes is doing.

Just a few days ago, Adobe released FlashPlayer10 BETA preview. Among many improvements, the main ones of note are:

   1. built in P2P networking which could turn Adobe into one of the biggest controlled P2P networks
      in the world over night.
   2. Capability for Flash Player to write files to your Hard drive.

These two developments are exactly where I explained Adobe should be going with flash in my post &quot;Flash DRM, a disappointing implementation&quot;. Let me explain.

Adobe Media Player is all well and good, but the requirements to install it, even being so easy, is a hindrance. It is also designed as a portal with ultimate control going to Adobe. (Similar to Itunes and Podcasts).

The problem I see with all this is that the idea behind Apple and Itunes and similar business models, is that they intends to be a totally dominant in the distribution chain. Trying its best to stop any direct producer to consumer transactions.

This plan has been working well, so well in fact that the incumbent distribution gatekeepers have been doing there best to erode Apple/Itunes market lead. For example, DRM free music available on Amazon and not on Itunes. NBC shows available on hulu, and other non Itunes services and ignoring/forfeiting some short turn profitability on the content, if on Itunes, in the hope to break up the market into competitive players.

During this fierce battle for digital media dominance, Adobe has steadily been building tools that will make it all mute. I may not agree with all the pricing structures Adobe has but there is no dough that Adobe has built a platform in which any content producer could build an Itunes like experience either on their cross platform AIR technology, or with this new FlashPlayer10, simply in any Flash capable browser.

This leads into the likelihood that Adobe is likely to soon be distributed in SetTopBoxes, or embedded in all TV sets sold. Imagine a TV set with a H.264 engine, great interactive capabilities, secure content (DRM capable) and secure P2P capabilities. And top it all of, millions of Web developer/content producers that are trained up in the technology and cheap.

This is why, in my opinion, Steve refuses to let Flash on the IPhone. It is also why there has been rumors of Apple purchasing Adobe. These titans are headed for a showdown.

Let me paint the picture here. Imagine you are the owner of a successful content production chain, for example, the CSI franchise or the Law and Order franchise. You most likely are connected to a large traditional content gatekeeper like NBC etc. NBC is now controlling how this content is distributed on TV and Web. Until these tools where available, there was no choice in the matter. You had to use a gatekeeper with connections to online distribution technologies. This has predominantly been Apple. Microsoft is also in the mix but I tend to think they are a bit clueless as they listen to their major clients too much, the big incumbent companies. And we know they have no clue.

As NBC really controls your content, they ultimately have a lot of power over you. They can, to a degree, make or break you. Apple/Itunes, with its dominance in digital media now has the edge over the traditional gatekeepers. As they have used this power over their content producers, they can see how Apple could use it over them. This is why they are so paranoid. (No one is more paranoid then a thief.)

Considering all this, I feel that once the tools to allow content producers to distribute to consumers are available at reasonable prices, the dominance of Itunes and similar gatekeeper type models, (Hulu, etc) are likely to become less relevant. What will become more relevant will be social network models that help people discover these islands of content. And to a degree, this is where the traditional players are likely to fall into, as its that or nothing.]]></description>
		<content:encoded><![CDATA[<p>Cut from my blog but on this topic..</p>
<p>Adobe, the Apple killer.</p>
<p>If you follow my blog, you will notice that I take a lot of effort in looking at Adobe and what they are doing with their flash technology. To help position this post, let me first refer to previous posts in reverse chronological order:</p>
<p>Flash DRM, a disappointing implementation: where I discuss pitfalls in Adobe&#8217;s plans, but for which recent developments appear to have fixed.</p>
<p>Adobe’s plan for world domination: where I discuss how Adobe may leap over the current trends in digital media like, for example, what Apple/Itunes is doing.</p>
<p>Just a few days ago, Adobe released FlashPlayer10 BETA preview. Among many improvements, the main ones of note are:</p>
<p>   1. built in P2P networking which could turn Adobe into one of the biggest controlled P2P networks<br />
      in the world over night.<br />
   2. Capability for Flash Player to write files to your Hard drive.</p>
<p>These two developments are exactly where I explained Adobe should be going with flash in my post &#8220;Flash DRM, a disappointing implementation&#8221;. Let me explain.</p>
<p>Adobe Media Player is all well and good, but the requirements to install it, even being so easy, is a hindrance. It is also designed as a portal with ultimate control going to Adobe. (Similar to Itunes and Podcasts).</p>
<p>The problem I see with all this is that the idea behind Apple and Itunes and similar business models, is that they intends to be a totally dominant in the distribution chain. Trying its best to stop any direct producer to consumer transactions.</p>
<p>This plan has been working well, so well in fact that the incumbent distribution gatekeepers have been doing there best to erode Apple/Itunes market lead. For example, DRM free music available on Amazon and not on Itunes. NBC shows available on hulu, and other non Itunes services and ignoring/forfeiting some short turn profitability on the content, if on Itunes, in the hope to break up the market into competitive players.</p>
<p>During this fierce battle for digital media dominance, Adobe has steadily been building tools that will make it all mute. I may not agree with all the pricing structures Adobe has but there is no dough that Adobe has built a platform in which any content producer could build an Itunes like experience either on their cross platform AIR technology, or with this new FlashPlayer10, simply in any Flash capable browser.</p>
<p>This leads into the likelihood that Adobe is likely to soon be distributed in SetTopBoxes, or embedded in all TV sets sold. Imagine a TV set with a H.264 engine, great interactive capabilities, secure content (DRM capable) and secure P2P capabilities. And top it all of, millions of Web developer/content producers that are trained up in the technology and cheap.</p>
<p>This is why, in my opinion, Steve refuses to let Flash on the IPhone. It is also why there has been rumors of Apple purchasing Adobe. These titans are headed for a showdown.</p>
<p>Let me paint the picture here. Imagine you are the owner of a successful content production chain, for example, the CSI franchise or the Law and Order franchise. You most likely are connected to a large traditional content gatekeeper like NBC etc. NBC is now controlling how this content is distributed on TV and Web. Until these tools where available, there was no choice in the matter. You had to use a gatekeeper with connections to online distribution technologies. This has predominantly been Apple. Microsoft is also in the mix but I tend to think they are a bit clueless as they listen to their major clients too much, the big incumbent companies. And we know they have no clue.</p>
<p>As NBC really controls your content, they ultimately have a lot of power over you. They can, to a degree, make or break you. Apple/Itunes, with its dominance in digital media now has the edge over the traditional gatekeepers. As they have used this power over their content producers, they can see how Apple could use it over them. This is why they are so paranoid. (No one is more paranoid then a thief.)</p>
<p>Considering all this, I feel that once the tools to allow content producers to distribute to consumers are available at reasonable prices, the dominance of Itunes and similar gatekeeper type models, (Hulu, etc) are likely to become less relevant. What will become more relevant will be social network models that help people discover these islands of content. And to a degree, this is where the traditional players are likely to fall into, as its that or nothing.</p>
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		<title>By: Adam Fisk</title>
		<link>http://gigaom.com/2008/05/15/flash-p2p-now-thats-disruptive/#comment-201476</link>
		<dc:creator><![CDATA[Adam Fisk]]></dc:creator>
		<pubDate>Fri, 16 May 2008 23:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13445#comment-201476</guid>
		<description><![CDATA[@Wes Ahh...I mean &quot;definition&quot; =).]]></description>
		<content:encoded><![CDATA[<p>@Wes Ahh&#8230;I mean &#8220;definition&#8221; =).</p>
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