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Summary:

Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced. Under […]

Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced.

Under the terms of the deal, CBS will have a first look at EQAL’s new shows (right now its roster is pretty light, with just lonelygirl15 and the soon-to-conclude KateModern). Meanwhile, EQAL’s Miles Beckett and Greg Goodfried will help CBS bring its current and future TV shows onto online and mobile platforms. That includes consulting but also writing, producing and directing “brand extensions,” and working with CBS writers to actually bring the online stuff into the plots of the shows.

Beckett and Goodfried have come a long way from being outed as the men behind the curtain of lonelygirl15. But it will be fun to watch them break out of their very specific genre of conspiracy-theory drama to show off the truly cool things they’ve done with interaction, community and integration.

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  1. ’bout Freakin time!

    Rock On Miles and Greg!

    You guys have worked you’re butts off.

  2. Thanks man! LIz, thanks for the nice article.

  3. steve Garfield Wednesday, May 14, 2008

    Great post. I tweeted it.

  4. CBS Will Lonelygirlize its TV Shows | Liz Gannes | Voices | AllThingsD Thursday, May 15, 2008

    [...] Read the rest of this post Print all_things_di220:http://voices.allthingsd.com/20080515/gannes-3/ Sphere Comment Tagged: EQAL, Lonelygirl, Liz Gannes, NewTeeVee, CBS, Voices | permalink [...]

  5. CBS Will Lonelygirlize its TV Shows Thursday, May 15, 2008

    [...] NewTeeVee Wow, just when we question those EQAL guys’ reasoning for doing something dumb by pulling a hit series, they show they have something much more interesting up their sleeves. Today at CBS’ upfront, a major partnership between the network and the just-funded startup was announced. [...]

  6. space shank media – blog – archive » What’s Selling Online? Monday, August 4, 2008

    [...] CBS recently hired the creators of online hits Lonelygirl15 and Kate Modern to create web content for their popular TV shows. [...]

  7. LG15: The Resistance An Anti-Revolution? – NewTeeVee Station Tuesday, September 16, 2008

    [...] company EQAL’s transition from a group of subversively-launched new media rebels to corporate-owned content [...]

  8. space shank media – blog – archive » LonelyGirl15 Creators Not So Lonely Anymore Wednesday, October 1, 2008

    [...] We interviewed Miles Beckett and Greg Goodfried, the creators of Lonelygirl15 and Kate Modern, for the September/October 2008 issue of Script Magazine. Their new media production company EQAL recently landed $5 million in financing and a big contract with CBS. [...]

  9. Can EQAL Make CBS’ Harper’s Island a Hit Online? « NewTeeVee Tuesday, January 13, 2009

    [...] EQAL Make CBS’ Harper’s Island a Hit Online? The partnership between EQAL and CBS is starting to bear fruit, as the two media companies announced their new upcoming [...]

  10. Can EQAL Make CBS’ Harper’s Island a Hit Online? | Viral Video Maker Thursday, January 15, 2009

    [...] partnership between EQAL and CBS is starting to bear fruit, as the two media companies announced their new upcoming [...]

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