IFC Gets “Downfront” with New Series

Before the networks starting hosting their “upfronts,” IFC.com held its own tongue-in-cheek “downfronts” to showcase its new slate of web series originals. The site is in the midst of moving away from becoming just a brochure for its oldteevee sibling to rolling out original comedies, how-tos and even some hipster porn all summer long.

Up on IFC now is Wilfred, a comedy from Australia about a mischievous dog that terrorizes his female owner’s new boyfriend. The hook is that though Wilfred is a dog, he’s played by a guy in a dog suit, which actually makes the series funny. Though to be fair, this one wasn’t created for the web, it’s a TV show from Down Under that IFC licensed and cut up into snack-sized bits.

But who cares about talking man-dogs when you have naked nerds?

IFC and Nerve.com have partnered up to produce season three of Young American Bodies, which premieres on May 27th (seasons one and two are up now). Karina did an excellent review of the series last year, and from the promo, it looks as though this season will deliver just as much messy hair and and just as many sexy situations.

Speaking of hipsters, IFC has enlisted POYKPAC, the team behind Hipster Olympics, to create Good Morning Internet, a spoof of morning talk shows that will air in June.

In July, Mary Van Note will launch The Mary Van Note Show: Gavin Really Wants Me which follows her comedic attempts to get the boy of her dreams — hunky San Francisco Mayor Gavin Newsom. Each episode has her taking instruction from a dating manual, implementing tactics like using “wing men,” getting gussied up, and…stalking.

Rounding out the summer season in August is Get Hit, a “how-to” for achieving viral video success on the web as taught by the guys behind The Ball-Kicking Fight Club. They’ll walk you through the process of funding, writing and distributing a potential viral vid.

IFC wouldn’t disclose specific play counts for its first original series, the Webby-nominated Getting Away with Murder, which indicates it wasn’t a huge hit even by Internet standards. But Jennifer Caserta, executive VP of marketing communication, scheduling and alternative platforms for IFC, was steadfast in her commitment to original productions. “We’re going to put more content on the site, and be the voice of independent content,” said Caserta.

And though IFC is having a little fun with the concept of TV “seasons,” Caserta said she would love to take a seasonal approach to content programming, and “redefine what a season is.”

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