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Summary:

Love it or hate it, one has to admit that Apple’s iPhone has been quite a game changer forcing the wireless industry to get off its duff and start innovating. I think a lot of people forget that iPhone is not just a pretty face and […]

Love it or hate it, one has to admit that Apple’s iPhone has been quite a game changer forcing the wireless industry to get off its duff and start innovating. I think a lot of people forget that iPhone is not just a pretty face and sleek curves. Instead it is a device that is changing our behavior and the expectations we have of mobile devices. Most observations about iPhone have been personal and anecdotal.

Today, however, I got a chance to skim through a report put together by San Mateo, Calif.-based mobile advertising startup AdMob, about iPhone user behavior — both in the United States and worldwide — that provides metrics to match some of the theories around iPhone. Clearly, these numbers are not an absolute reflection of iPhone usage, but they do seem to indicative of broader iPhone trends. (Full report embedded below the fold.)

Read this doc on Scribd: AdMob Mobile Metrics April 2008

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  1. Might that report be available to the public? I looked on AdMob’s site and wasn’t able to locate it. You have a link handy? Thanks.

  2. saadiq,

    you ask and i deliver :-)

  3. Hi,

    is it little bit overstatement that iPhone is a game changer? There is nothing new in iPhone exept ability to scale pic using two fingers. Woohoo. There has been more advanced devices already years available. For example Nokia N95 and NB00. I’m writing this with my E61i.

  4. Torr,

    I would say that it is a game changer: User Interface, design, screen expectations, software expectations and of course web surfing expectations. I am an e61i user myself, but from a consumer perspective, iPhone is a game changer. Look at the number of people who are using it and surfing the web on it.

  5. India is the 2nd largest market for this company. This inspite of the fact that we dont have 3G or wifi . We have to use the crap called GPRS to use the web. But it does show that India is now a market that you ignore at your own peril. Iphone is coming to India in end of 2008 and Apple has rightfully tied up with the 2 biggest operators – Airtel & Vodafone, rather than having exclusivity.

  6. Torr, you forgot the non-replaceable battery. :)

  7. Jason Spero Tuesday, May 13, 2008

    Hi Om and all,

    Full disclosure, I am VP Marketing at AdMob.

    To Saadiq’s question, our monthly report is free to all and available at http://www.admob.com/metrics. We have every report since September (first instance) archived and downloadable on the site as well. We derive the data from our ad serving business which allows us to aggregate it and provide it to the marketplace for free.

    One clarification to Sidharth’s comment. The AdMob Network serves ads on all mobile devices. We have seen the iPhone grow as a % of traffic in many markets, but it still represents only 0.8% of AdMob Monthly ads served (iPhone = 22,324,375 in April).

    We believe that the iPhone is important as an example of where the mobile experience can go. It is worth noting that the experience on mass market devices has improved dramatically in recent years. The report shows the growth of manufacturers and handsets by market to help track these trends.

    Please provide us feedback on the report at metrics@admob.com. Thanks.

    Jason Spero
    VP Marketing, AdMob

  8. Basic Thinking Blog | Webseiten: Physik nutzen? Tuesday, May 13, 2008

    [...] Da ich leider keine Daten auf die Schnell zur Entwicklung der mobilen Internetnutzung finde konnte, muss ich auf die Statistiken des Werbelieferanten AdMob zurückgreifen. Es werden die Zugriffe auf mobil ausgelieferte Banner gemeldet. Schwer zu sagen, was auf Kundenakquise und was auf natürliches Wachstum zurückzuführen ist, also Obacht: via GigaOM [...]

  9. Converge : Charting iPhone’s Impact on Mobile Internet Tuesday, May 13, 2008

    [...] on GigaOM: A report that begins to get at the ways the iPhone is changing how users interact with the mobile [...]

  10. Daniel Golding Tuesday, May 13, 2008

    Part of the issue is that the iphone is hitting more than targeted mobile web sites – its hitting general purpose, non-WAP non-optimized web sites.

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