Online video continued its ascent in March, with comScore reporting U.S. Internet users watched 11.5 billion online videos during the month. This was a 13 percent bump up from February, and surpasses the previous record-setting total of 10.15 billion video views in December.
Nearly 139 million unique U.S. viewers watched an average of 83 videos each in March. The average online video duration was 2.8 minutes with the average online viewer watching 235 minutes of video. Notably, the average duration has remained relatively flat since September, moving only slightly, between 2.7 minutes and 2.9 minutes. But the number of videos per viewer jumped to 83 in March from 75 in February.
YouTube continued to stomp the competition with 84.8 million viewers watching 4.3 billion videos, or 50.4 videos per person. To compare, second-place Fox had 47.7 million viewers watching 400 million videos on MySpace, or 8.4 videos per viewer. Altogether, Google/YouTube sites accounted for 38 percent of all video views, gaining another 2.6 share points over the previous month.