Despite the routine lofty projections for IPTV growth, the latest, from Analysys Mason, reckons the sector’s development in western Europe will add only 3.2 percent more subscribers to pay-TV services over the next five years. That would take the market from 90.6 million subscribers in 2007 to 109.2 million by end of 2013. That’s not huge growth, though does at least mean more paying TV viewers. Except, Analysys reckons consumer spend on pay-TV will actually slow as a result of lower-value IPTV services coming bundled with broadband and telephony (think Orange, Tiscali, BT). It’s forecast IPTV will constitute 15 percent of all pay-TV households (up from six percent), but only eight percent of pay-TV spend. Release.