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Summary:

As expected, NBC Universal (NYSE: GE) has finally made its foray into online wellness with the release of its Digital Health Network, which…

As expected, NBC Universal (NYSE: GE) has finally made its foray into online wellness with the release of its Digital Health Network, which is mainly focused on the distribution of original video. The health video channel was planned for several months — we were expecting an announcement as early as March. The network will be up and running in June.

The network will be initially made up of three consumer-focused sites: Healthline Networks, which claims about 18 million users; RightHealth, which says it attracts a monthly audience of 6 million; and iVillage’s YourTotalHealth, which has about 3 million uniques per month. When the network is launched, the sites will have access to health-related video produced by NBC News, NBC Local Media, and Healthology.com. Mitzi Reaugh, who joined NBC Universal Digital Media two years ago and was recently part of the team that developed Hulu, has been promoted to General Manager of the NBC Digital Health Network. Release

  1. Does NBCU really think that the Healthology content – which is practically unwatchable – supplemented with content designed for another purpose – keeping general health viewers engaged during the news – is going to be the answer? Creating a digital health platform that works starts with the right content, not forcing a round video in a square web.

    Josh

    P.S. I'm biased. My company (www.illumistream.com) makes the most watched video health content on the web (30+ million video views in April), even without the sort of distribution infrastructure NBC has to leverage.

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