Comments on: Will iPhone Reignite Interest in Mobile Video? http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/ Tracking the Internet Evolution Sun, 12 Oct 2008 07:41:54 +0000 http://wordpress.org/?v=MU hourly 1 By: FredCavazza.net » L’avenir de l’internet mobile sera social (ou pas) (ou peut-être) (ha mince je ne sais plus !) http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-879312 FredCavazza.net » L’avenir de l’internet mobile sera social (ou pas) (ou peut-être) (ha mince je ne sais plus !) Wed, 21 May 2008 07:50:16 +0000 http://gigaom.com/?p=13363#comment-879312 [...] on the Rise in the US…But Mobile IM is Expected to Be the Next Killer App), la vidéo mobile (Will iPhone Reignite Interest in Mobile Video?), les MMTRG, le mobile [...] [...] on the Rise in the US…But Mobile IM is Expected to Be the Next Killer App), la vidéo mobile (Will iPhone Reignite Interest in Mobile Video?), les MMTRG, le mobile [...]

]]> By: David Staas http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-879303 David Staas Wed, 21 May 2008 05:52:47 +0000 http://gigaom.com/?p=13363#comment-879303 Om, A very interesting article, and the question you pose reflects exactly what we are seeing from an advertising perspective. The iPhone has had a tremendously positive impact on the usage of mobile content, which naturally makes it a very appealing medium for our advertising partners, many of whom are pursuing video ad campaigns. The progressive downloading approach utilized by the iPhone delivers great video quality with a streaming-like user experience. It's true that video on EDGE is not a great user experience. Fortunately, as part of our iPhone Video Ad solution launched earlier this year, Ad Infuse can detect the handset and network connection type, and deliver different versions of the video ad accordingly to help address this. Interestingly, we see video impressions over WIFI four times more frequently than the number of video impressions viewed over EDGE. Most compelling, and to your original question, we are running mobile video ad campaigns where iPhone users are consuming three times more video than all other devices combined. Imagine what will happen when a 3G version is released! Om,

A very interesting article, and the question you pose reflects exactly what we are seeing from an advertising perspective. The iPhone has had a tremendously positive impact on the usage of mobile content, which naturally makes it a very appealing medium for our advertising partners, many of whom are pursuing video ad campaigns. The progressive downloading approach utilized by the iPhone delivers great video quality with a streaming-like user experience. It’s true that video on EDGE is not a great user experience. Fortunately, as part of our iPhone Video Ad solution launched earlier this year, Ad Infuse can detect the handset and network connection type, and deliver different versions of the video ad accordingly to help address this. Interestingly, we see video impressions over WIFI four times more frequently than the number of video impressions viewed over EDGE. Most compelling, and to your original question, we are running mobile video ad campaigns where iPhone users are consuming three times more video than all other devices combined. Imagine what will happen when a 3G version is released!

]]> By: Here Come the Mobile CDNs - GigaOM http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877943 Here Come the Mobile CDNs - GigaOM Mon, 12 May 2008 12:01:31 +0000 http://gigaom.com/?p=13363#comment-877943 [...] the Internet to mobile users in ways that were previously cost prohibitive or downright impossible, mobile video may be inching closer to reality. I’m even inclined to shed my doubts about mobile video (although not mobile TV). As such, [...] [...] the Internet to mobile users in ways that were previously cost prohibitive or downright impossible, mobile video may be inching closer to reality. I’m even inclined to shed my doubts about mobile video (although not mobile TV). As such, [...]

]]> By: Jose Miguel Cansado http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877748 Jose Miguel Cansado Sat, 10 May 2008 16:51:03 +0000 http://gigaom.com/?p=13363#comment-877748 No doubt that iPhone capabilities make it wonderful for Video display. But to make a video service successful you need content. YouTube on the 3G iPhone will look very good, but if you want to watch live channels, the NBA play-offs or the SuperBowl you'd better subscribe to a proper MobileTV Service. http://tech-talk.biz/2008/05/08/broadcast-or-unicast-mobile-tv-both/ No doubt that iPhone capabilities make it wonderful for Video display.
But to make a video service successful you need content. YouTube on the 3G iPhone will look very good, but if you want to watch live channels, the NBA play-offs or the SuperBowl you’d better subscribe to a proper MobileTV Service.

(link)

]]> By: Tuyen Vo http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877663 Tuyen Vo Fri, 09 May 2008 22:08:20 +0000 http://gigaom.com/?p=13363#comment-877663 My friends... one word for you... SLINGBOX. When I had a T-Mobile MDA running the Sling Mobile Player over EDGE (well over a year ago), it was adequate though far from great. However, running over WIFI, it was quite good. My hope is that the 3G speed will run at the same quality because the bottle neck is my upload at home. $129 one time fee is well worth it to watch 100+ channels of live television piped to my phone/laptop. By far, the best purchase I ever made and one I use almost every day (including right now!). My friends… one word for you… SLINGBOX. When I had a T-Mobile MDA running the Sling Mobile Player over EDGE (well over a year ago), it was adequate though far from great. However, running over WIFI, it was quite good. My hope is that the 3G speed will run at the same quality because the bottle neck is my upload at home. $129 one time fee is well worth it to watch 100+ channels of live television piped to my phone/laptop. By far, the best purchase I ever made and one I use almost every day (including right now!).

]]> By: KenC http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877644 KenC Fri, 09 May 2008 19:29:40 +0000 http://gigaom.com/?p=13363#comment-877644 Don't forget that Sling is supposed to be working on a mobile Slingplayer app for the iPhone and Touch. And, EyeTV can stream your DVR media from your Mac, and Roxio's Toast 9 has a Streamer app that does the same. Don’t forget that Sling is supposed to be working on a mobile Slingplayer app for the iPhone and Touch. And, EyeTV can stream your DVR media from your Mac, and Roxio’s Toast 9 has a Streamer app that does the same.

]]> By: rohit http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877635 rohit Fri, 09 May 2008 18:38:13 +0000 http://gigaom.com/?p=13363#comment-877635 i think the iPhone RE-ignites interest in ALL media on mobile - video is just one part of it. i think the iPhone RE-ignites interest in ALL media on mobile - video is just one part of it.

]]> By: Mark Rock http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877621 Mark Rock Fri, 09 May 2008 17:24:26 +0000 http://gigaom.com/?p=13363#comment-877621 Interesting article. We've actually nearly finished implementing true live TV on the iPhone without any installs or extra hardware - both Orb and Move run off custom software that has to be downloaded or bought, which is always a barrier to entry. Doing it through the quicktime plugin (and some clever server side magic) as we do is, we believe, the best way forward to encourage casual viewing. And, since it's effectively working through a web page, the possibilities for click through advertising are interesting. You can't currently stream live TV to the iPhone without building an app, so we think our work is potentially groundbreaking. We're already talking to a number of UK broadcasters about this (we're in London), as we tend to agree that there is an appetite for mobile TV that is both free and simple to view. In addition, it opens up entirely new broadcasting strategies for everyone from businesses to local communities. Imagine watching Starbucks TV over wireless in their coffee shops. Easily done (once these developers next to me finally finishes their work!) The mobile industry has been dominated for too long by multi million pound strategies and unbearable walled garden approaches. At Best Before, we find it quite liberating that the barriers to entry for broadcasting are falling so fast. And are glad to be part of that. Should be finished in a couple of weeks. For a taster, have a look on youtube - http://www.youtube.com/watch?v=eb3rgu4J9Ws. Interesting article. We’ve actually nearly finished implementing true live TV on the iPhone without any installs or extra hardware - both Orb and Move run off custom software that has to be downloaded or bought, which is always a barrier to entry. Doing it through the quicktime plugin (and some clever server side magic) as we do is, we believe, the best way forward to encourage casual viewing. And, since it’s effectively working through a web page, the possibilities for click through advertising are interesting.

You can’t currently stream live TV to the iPhone without building an app, so we think our work is potentially groundbreaking. We’re already talking to a number of UK broadcasters about this (we’re in London), as we tend to agree that there is an appetite for mobile TV that is both free and simple to view. In addition, it opens up entirely new broadcasting strategies for everyone from businesses to local communities. Imagine watching Starbucks TV over wireless in their coffee shops. Easily done (once these developers next to me finally finishes their work!)

The mobile industry has been dominated for too long by multi million pound strategies and unbearable walled garden approaches. At Best Before, we find it quite liberating that the barriers to entry for broadcasting are falling so fast. And are glad to be part of that.

Should be finished in a couple of weeks. For a taster, have a look on youtube - (link) .

]]> By: Mark Sigal http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877617 Mark Sigal Fri, 09 May 2008 17:14:04 +0000 http://gigaom.com/?p=13363#comment-877617 While I am not an expert in the limitations of the iPhone SDK, one can imagine all sorts of interesting social, informational and entertainment applications around video. I am thinking player tools that allow iPhone/iPod touch users to grab multiple clips, sample them, organize them, attach snippets of information to them and then share them with friends or like minds. The touch and tilt UI is really compelling for the these types of workflows, and as an iPod touch owner I can definitely say that experiencing YouTube's vast library via WiFi compels in a way that it never did (for me) on PC. For some fodder on application scenarios around this model, check out Mobility 2.0 and the iPhone SDK: http://thenetworkgarden.com/weblog/2008/03/mobility-20-and.html Cheers, Mark While I am not an expert in the limitations of the iPhone SDK, one can imagine all sorts of interesting social, informational and entertainment applications around video. I am thinking player tools that allow iPhone/iPod touch users to grab multiple clips, sample them, organize them, attach snippets of information to them and then share them with friends or like minds.

The touch and tilt UI is really compelling for the these types of workflows, and as an iPod touch owner I can definitely say that experiencing YouTube’s vast library via WiFi compels in a way that it never did (for me) on PC.

For some fodder on application scenarios around this model, check out Mobility 2.0 and the iPhone SDK:

(link)

Cheers,

Mark

]]> By: Larry Rubin http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877606 Larry Rubin Fri, 09 May 2008 16:24:52 +0000 http://gigaom.com/?p=13363#comment-877606 Streaming video over Edge? That's a good one! I watched an episode of The Office streaming over broadband wifi on the iPhone a couple nights ago, and the user experience was excellent. I'll definitely be back for more. I think the iPhone is the first mobile display that's large and bright enough to make this interesting, at least in US markets. If 3G can provide a similar experience on the go, I suspect this will be a big hit. Streaming video over Edge? That’s a good one!

I watched an episode of The Office streaming over broadband wifi on the iPhone a couple nights ago, and the user experience was excellent. I’ll definitely be back for more. I think the iPhone is the first mobile display that’s large and bright enough to make this interesting, at least in US markets.

If 3G can provide a similar experience on the go, I suspect this will be a big hit.

]]> By: Curtis http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877600 Curtis Fri, 09 May 2008 16:09:41 +0000 http://gigaom.com/?p=13363#comment-877600 Om, How is Move's video technology superior to MyWaves which works on many devices, unlocked or not? I can't see how ad supported video (pre or post roll) wouldn't find MyWaves superior for reach or video viewing experience. I also don't have any facts here, but I don't think MyWaves has $46 million in venture capital either. Om,

How is Move’s video technology superior to MyWaves which works on many devices, unlocked or not? I can’t see how ad supported video (pre or post roll) wouldn’t find MyWaves superior for reach or video viewing experience.

I also don’t have any facts here, but I don’t think MyWaves has $46 million in venture capital either.

]]> By: techsadhu http://gigaom.com/2008/05/09/will-iphone-reignite-interest-in-mobile-video/#comment-877595 techsadhu Fri, 09 May 2008 15:24:05 +0000 http://gigaom.com/?p=13363#comment-877595 Om, Does that mean, the only difference between Orb and Move is that, the former pretends to be "jail broken" while the latter "an officer"? "Move’s player can adjust the quality of the video according to the bandwidth available to the client machine." Would there be any limitations over the video format? Om,

Does that mean, the only difference between Orb and Move is that, the former pretends to be “jail broken” while the latter “an officer”?

“Move’s player can adjust the quality of the video according to the bandwidth available to the client machine.”

Would there be any limitations over the video format?

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