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	<title>Comments on: MySpace Builds a Bigger Walled Garden</title>
	<atom:link href="http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Wed, 08 Oct 2008 03:28:44 +0000</pubDate>
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		<title>By: MySpace Uses Gears to Grind Down Server Costs - GigaOM</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-880609</link>
		<dc:creator>MySpace Uses Gears to Grind Down Server Costs - GigaOM</dc:creator>
		<pubDate>Wed, 28 May 2008 19:22:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-880609</guid>
		<description>[...] cost to MySpace infrastructure. The move is a great one for MySpace, which is really pulling out all the stops in its rivalry with [...]</description>
		<content:encoded><![CDATA[<p>[...] cost to MySpace infrastructure. The move is a great one for MySpace, which is really pulling out all the stops in its rivalry with [...]</p>
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	<item>
		<title>By: Mary Specht</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-878546</link>
		<dc:creator>Mary Specht</dc:creator>
		<pubDate>Thu, 15 May 2008 20:52:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-878546</guid>
		<description>"This morning, News Corp. said revenue dropped for MySpace and its Fox Interactive Media division because it’s hard to sell advertising on social networks."

Doesn't matter if they can monetize social networks per se. If other, more monetize-able sites use MySpace's information or social networking tools, MySpace could take a cut for serving targeted ads on the third party site. Right?</description>
		<content:encoded><![CDATA[<p>&#8220;This morning, News Corp. said revenue dropped for MySpace and its Fox Interactive Media division because it’s hard to sell advertising on social networks.&#8221;</p>
<p>Doesn&#8217;t matter if they can monetize social networks per se. If other, more monetize-able sites use MySpace&#8217;s information or social networking tools, MySpace could take a cut for serving targeted ads on the third party site. Right?</p>
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	<item>
		<title>By: Google Friend Connect&#8230;Will it dominate the new data portability frontier? &#171; ibuildstuff</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-878442</link>
		<dc:creator>Google Friend Connect&#8230;Will it dominate the new data portability frontier? &#171; ibuildstuff</dc:creator>
		<pubDate>Thu, 15 May 2008 05:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-878442</guid>
		<description>[...] you&#8217;ve heard the news that the internet giant joined Facebook (Facebook Connect) and Myspace (Data Availability) this week when it announced it&#8217;s plans to expand its OpenSocial platform via &#8220;Friend [...]</description>
		<content:encoded><![CDATA[<p>[...] you&#8217;ve heard the news that the internet giant joined Facebook (Facebook Connect) and Myspace (Data Availability) this week when it announced it&#8217;s plans to expand its OpenSocial platform via &#8220;Friend [...]</p>
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	</item>
	<item>
		<title>By: Data Portability: Facebook, Google and MySpace &#160;&#187;TechAddress</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-878236</link>
		<dc:creator>Data Portability: Facebook, Google and MySpace &#160;&#187;TechAddress</dc:creator>
		<pubDate>Tue, 13 May 2008 22:44:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-878236</guid>
		<description>[...] now we’ve all read the recent data portability announcements by Google (Friend Connect), MySpace (Data Availability) and Facebook (Facebook Connect) to extend social functionality outside of their walls to any [...]</description>
		<content:encoded><![CDATA[<p>[...] now we’ve all read the recent data portability announcements by Google (Friend Connect), MySpace (Data Availability) and Facebook (Facebook Connect) to extend social functionality outside of their walls to any [...]</p>
]]></content:encoded>
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	<item>
		<title>By: On open social data and (ab)using standards for personal gain &#171; The Equity Kicker</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-878113</link>
		<dc:creator>On open social data and (ab)using standards for personal gain &#171; The Equity Kicker</dc:creator>
		<pubDate>Tue, 13 May 2008 11:28:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-878113</guid>
		<description>[...] - Google yesterday announced Friend Connect, and that is on top of Facebook&#8217;s Connect and MySpace Data Availability launch, and Yahoo!&#8217;s move to a single [...]</description>
		<content:encoded><![CDATA[<p>[...] - Google yesterday announced Friend Connect, and that is on top of Facebook&#8217;s Connect and MySpace Data Availability launch, and Yahoo!&#8217;s move to a single [...]</p>
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	<item>
		<title>By: Prying Open the Social Graph - GigaOM</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-878047</link>
		<dc:creator>Prying Open the Social Graph - GigaOM</dc:creator>
		<pubDate>Tue, 13 May 2008 00:15:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-878047</guid>
		<description>[...] announcement, reading about Facebook&#8217;s Connect service and writing about last week&#8217;s MySpace Data Availability launch, &#8220;open&#8221; appears to be just the latest. But open is one of those words whose definition [...]</description>
		<content:encoded><![CDATA[<p>[...] announcement, reading about Facebook&#8217;s Connect service and writing about last week&#8217;s MySpace Data Availability launch, &#8220;open&#8221; appears to be just the latest. But open is one of those words whose definition [...]</p>
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		<title>By: David Mullings</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877586</link>
		<dc:creator>David Mullings</dc:creator>
		<pubDate>Fri, 09 May 2008 14:16:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877586</guid>
		<description>The word is "principles" not "principals" (principals run schools and principal is what you get paid interest on at the bank).

I agree with the analysis that this is a strategy to position MySpace as the central social networking platform rather than just be a site. With OpenSocial and the obvious popularity of portability, it makes sense to throw your hat in the ring, I just worry about security like techsadhu.

From a monetization angle, if you can join one social site and then share the info elsewhere, you are more likely to sign up with that one rather than join multiple sites and have to remember potentially different usernames/passwords.

It seems that this is closer to what Flux has been doing although still not exactly the same.</description>
		<content:encoded><![CDATA[<p>The word is &#8220;principles&#8221; not &#8220;principals&#8221; (principals run schools and principal is what you get paid interest on at the bank).</p>
<p>I agree with the analysis that this is a strategy to position MySpace as the central social networking platform rather than just be a site. With OpenSocial and the obvious popularity of portability, it makes sense to throw your hat in the ring, I just worry about security like techsadhu.</p>
<p>From a monetization angle, if you can join one social site and then share the info elsewhere, you are more likely to sign up with that one rather than join multiple sites and have to remember potentially different usernames/passwords.</p>
<p>It seems that this is closer to what Flux has been doing although still not exactly the same.</p>
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		<title>By: Basic Thinking Blog &#124; News Corp macht Werbung auf MySpace Kopfzerbrechen</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877552</link>
		<dc:creator>Basic Thinking Blog &#124; News Corp macht Werbung auf MySpace Kopfzerbrechen</dc:creator>
		<pubDate>Fri, 09 May 2008 08:35:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877552</guid>
		<description>[...] GigaOm kommentiert das Vorhaben mit einem am&#252;santen Vergleich:  So after sitting in on the conference call, I get the idea that MySpace wants to be the “Intel Inside” of the social web. However, unlike the easy-to-monetize business of selling hardware, the business of controlling someone’s Internet persona and profile doesn’t have an obvious monetization strategy. [...]</description>
		<content:encoded><![CDATA[<p>[...] GigaOm kommentiert das Vorhaben mit einem am&#252;santen Vergleich:  So after sitting in on the conference call, I get the idea that MySpace wants to be the “Intel Inside” of the social web. However, unlike the easy-to-monetize business of selling hardware, the business of controlling someone’s Internet persona and profile doesn’t have an obvious monetization strategy. [...]</p>
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		<title>By: Chris Messina</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877550</link>
		<dc:creator>Chris Messina</dc:creator>
		<pubDate>Fri, 09 May 2008 08:03:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877550</guid>
		<description>Curiously, I really worry about MySpace users are going to figure out how to appropriately figure out "data availability" and how to be responsible or reasonable about their choices about data federation when, for the life of me, I can't make heads nor tails of the MySpace UI. At least *prior* to making my data "available" I could hope that MySpace was keeping an iron-fist grip on my data; now, well, I could inadvertently share my data with some lonelySpammer115 with a misclick.

Not that this is necessarily bad news -- if anything, it's kicking the dead horse and having it neigh once more.

Oh, and I love how transparent MySpace is being about how they're developing their plans, and about how they intend to make their data *actually* available. 

...

...

...


NOT!</description>
		<content:encoded><![CDATA[<p>Curiously, I really worry about MySpace users are going to figure out how to appropriately figure out &#8220;data availability&#8221; and how to be responsible or reasonable about their choices about data federation when, for the life of me, I can&#8217;t make heads nor tails of the MySpace UI. At least *prior* to making my data &#8220;available&#8221; I could hope that MySpace was keeping an iron-fist grip on my data; now, well, I could inadvertently share my data with some lonelySpammer115 with a misclick.</p>
<p>Not that this is necessarily bad news &#8212; if anything, it&#8217;s kicking the dead horse and having it neigh once more.</p>
<p>Oh, and I love how transparent MySpace is being about how they&#8217;re developing their plans, and about how they intend to make their data *actually* available. </p>
<p>&#8230;</p>
<p>&#8230;</p>
<p>&#8230;</p>
<p>NOT!</p>
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		<title>By: techsadhu</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877503</link>
		<dc:creator>techsadhu</dc:creator>
		<pubDate>Fri, 09 May 2008 01:20:04 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877503</guid>
		<description>'Data Portability' sounds good to the ears, but what about Data Security.

What is shared with whom, when and how? Moreover, does the consumer have complete control over data dissemination? MySpace along with it's Partners need to address this issue, in accordance with their INDIVIDUAL TOS.</description>
		<content:encoded><![CDATA[<p>&#8216;Data Portability&#8217; sounds good to the ears, but what about Data Security.</p>
<p>What is shared with whom, when and how? Moreover, does the consumer have complete control over data dissemination? MySpace along with it&#8217;s Partners need to address this issue, in accordance with their INDIVIDUAL TOS.</p>
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		<title>By: MySpace: We still control your data &#187; mathewingram.com/work &#124;</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877461</link>
		<dc:creator>MySpace: We still control your data &#187; mathewingram.com/work &#124;</dc:creator>
		<pubDate>Thu, 08 May 2008 20:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877461</guid>
		<description>[...] It&#8217;s nice that they are letting you use it elsewhere, but as Stacy Higginbotham at GigaOm points out, they still get to choose which services can play, since they have to agree to MySpace&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s nice that they are letting you use it elsewhere, but as Stacy Higginbotham at GigaOm points out, they still get to choose which services can play, since they have to agree to MySpace&#8217;s [...]</p>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877434</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Thu, 08 May 2008 17:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877434</guid>
		<description>@ steve, please don't forget the Live.com - you know the new new thing from Microsoft.</description>
		<content:encoded><![CDATA[<p>@ steve, please don&#8217;t forget the Live.com - you know the new new thing from Microsoft.</p>
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		<title>By: steve ballmer</title>
		<link>http://gigaom.com/2008/05/08/myspace-builds-a-bigger-walled-garden/#comment-877425</link>
		<dc:creator>steve ballmer</dc:creator>
		<pubDate>Thu, 08 May 2008 17:09:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=13354#comment-877425</guid>
		<description>We will have this very soon on MSN too! Only much better!</description>
		<content:encoded><![CDATA[<p>We will have this very soon on MSN too! Only much better!</p>
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