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Summary:

We sometimes worry if we write about Move Networks too much. But it’s an interesting startup with real technology making an increasingly significant impact on how people are entertained. And hey, when the CEO stops by your office and spews out a bunch of numbers with […]

We sometimes worry if we write about Move Networks too much. But it’s an interesting startup with real technology making an increasingly significant impact on how people are entertained. And hey, when the CEO stops by your office and spews out a bunch of numbers with dollar signs attached to them, you gotta write it up.

According to Move CEO John Edwards,

- Move customers are seeing CPMs of $35 up; $70 CPMs for better networks and even up to $100
– A year ago it cost at least 18 cents to transmit a gig; Move got it down to $0.10 six months ago — so it’s starting to approach the point where you can make the same money showing something on TV as showing it online

- At 5 cents per gig occurs “a tipping point where it’s really economic for content owners”
– Move expects to have 65 million clients installed by the end of this year
– The company doesn’t see the point of offering its product in a browser-only version (i.e. no downloaded client necessary) when it is projecting it can get deeper penetration than Flash
– Right now it’s adding over 150,000 new clients a day, but expecting 1 million a day when integrated with Microsoft
– Move has signed additional major U.S. TV networks but they won’t be announced till the fall season (not if we have anything to say about it!)
– Its existing customers (e.g. FOX, ABC) are redesigning their implementations to incorporate more creative advertising options

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  1. Briefs: Lots of interesting stuff this time – Lost Remote TV Blog Thursday, May 8, 2008

    [...]     – High-quality (but not quite HD) YouTube clips coming to your TV     – Online video economics nearly as good as TV, says Move Networks     – Is your site down for everyone or just [...]

  2. Will iPhone Reignite Interest In Mobile Video? – GigaOM Friday, May 9, 2008

    [...] Edwards (no, not that one) stopped by in our office yesterday to meet with Liz and me and give us an update on the state of his company. He coincidentally became the first CEO to have Crash, the GigaPuppy sit in on the meeting. Even [...]

  3. Well – I guess all the media outlets weren’t lying when they said the internet wasn’t the future.

  4. Blog Is Core » Traditional TV Not Much More Profitable Than Web TV, Says Move Networks CEO Sunday, May 11, 2008

    [...] they received $46 million in Series C funding last month. Liz Gannes from fav blog NewTeeVee got her hands on some numbers from Move and they have me pretty excited. Check this numbers out and then tell me if online video/TV is [...]

  5. Will iPhone Reignite Interest in Mobile Video? | DougsTech.com – Tech News, Reviews, and Guides Sunday, May 11, 2008

    [...] Edwards (no, not that one) stopped by in our office yesterday to meet with Liz and me and give us an update on the state of his company. He coincidentally became the first CEO to have Crash, the GigaPuppy, sit in on the meeting. Even [...]

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