IDG, the privately-held B2B trade media biggie which has usually kept quiet about its numbers till now, has opened up a bit in this longish NYT story. The company has been taking the hard decisions on its print magazines, and it closed down InfoWorld print mag last year. Today, IDG says, the InfoWorld website is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, with both print and online together, it had a slight operating loss on monthly revenue of $1.5 million.
Also, for the whole company, in 2002, 86 percent of the revenue from IDG