
A market collapse, a cash crunch, and an
IPO. I experienced it all in 2001. Now that another (even broader) recession is upon us, I offer my hard-earned lessons for “weathering through” uncertain economic times. (I write often about such topics my blog,
Market Mine.)
Back in 2000 I was running a company that made software for microprocessor designers, called Simplex Solutions. We had $40M in revenue, and we were profitable, but when the bubble burst in spring 2000 – we ran into a cash crunch. We were growing the sales channel but also investing in infrastructure, so we knew we would need access to more capital soon.
But Simplex was an old style company, growing with a real product. In early 2000 I couldn’t talk eyeballs or click-throughs, so I had been unable to get attention from investment bankers. We just weren’t a sexy dotcom story.
Our line of credit was coming to its end and TransAmerica Finance was not going to renew it. They were scared, just like everyone else. So, we were forced to concentrate on conserving our cash to weather through — not knowing how long it would be until things got better. We survived, and eventually did go public. Here are the lessons we learned from the trials of 2001, I think they will be as useful in today’s downturn… Continue »