Cox Enterprises is spending $300 million to buy online ad network Adify, as both a hedge against the death of classified ads and a way to delve deeper into Internet advertising. As far as bargains go, this one could be a good one for Adify’s investors, who have plowed $27 million into the do-it-yourself ad network. It’s also an acquisition that gets Cox into targeted Internet advertising beyond its previous partnership with Yahoo, which is limited to offering local news to Yahoo in exchange for placing newspaper help wanted ads on Yahoo’s HotJobs property.
Cox Buys Adify As a Hedge —
Most Comments
- 10 Reasons Enterprises Aren’t Ready to Trust the Cloud
- Stacey Higginbotham, July 1, 43 comments
- Inside Microsoft’s Internet Infrastructure & Its Plans For The Future
- Om Malik, June 30, 25 comments
- Bandwidth Barons Want More Money for Fewer Bytes
- Allan Leinwand, July 3, 18 comments
- State of U.S. Broadband: Demand Hits Speed Bumps
- Om Malik, July 2, 16 comments
- 10 of the Biggest Platform Development Mistakes
- Marty Abbott and Michael Fisher, June 30, 14 comments
Highest Rated
- 10 of the Biggest Platform Development Mistakes
- Marty Abbott and Michael Fisher, June 30, 63%
- Bandwidth Barons Want More Money for Fewer Bytes
- Allan Leinwand, July 3, 63%
- Inside Microsoft’s Internet Infrastructure & Its Plans For The Future
- Om Malik, June 30, 61%
- Destination Tel-Aviv: Some Work, Some Fun
- Om Malik, June 29, 60%
- A Founder’s “Daily Flash” for Executing in the First 6 Months
- Carleen Hawn, June 29, 56%
Leave a Comment