CBS took in a healthy $23 million in revenue from its online streaming of March Madness this year, the company disclosed on its quarterly earnings call this morning. That’s in line with the revised expectations CBS gave us at the end of the tournament, when it said March Madness visitors were up 164 percent on the year.
“[T]he final results once again prove how the Internet is truly additive to our core business,” said CBS president and CEO Les Moonves, adding that television sales were up as well (though TV viewing numbers were mostly down).
CBS had previously said online basketball viewing was additive because it primarily took place during the day at people’s desks, but today it also gave that trend a number. According to Nielsen, 92 percent of online basketball watching was done at work, “…demonstrating that we are adding a whole new audience to our existing content and making bosses throughout America very angry with us,” according to Moonves.
CBS did not sum up its total online revenue expectations, saying only that it expects $50 million in revenue from online radio this year.
At last check, shares of CBS were up 72 cents, or 3.9 percent, at $23.26.
[...] benefits of his courage inside online video. Streaming all the NCAA March Madness games earned CBS $23 million in revenue. They guessed (correctly) that this particular content was very well-suited to the availability of [...]
[...] עצום. הדוגמא הכי טובה לתיזה הזאת היא הפרסום של רשת CBS על הכנסות של $23 מיליון דולר משידורי ה-Mad March, שהועברו באתר שלהם בשידור חי. ה-Mad March, [...]
[...] CBS Confirms March Madness Rev. of $23M « NewTeeVee great for sports (see the masters? cool wasn’t it? olympics coming up. NHL trying to breath life into their strategy, . . and on and on ) of real interest is the revolution about to begin with sports –especially live games. right now the lions share of league revenue comes from tv deals, –so we’ll see the leagues treading very very lightly here. but let me ask you this? shouldn’t a network simply obtain online rights at the same time as broadcast rights and then make the program or game available on all platforms simultaneously? why not? if the network sells the inventory they may even expand the revenue pool. likely will have higher CPM online or even, –mobile. WHY NOT? come to think of it, — i cannot come up with a good reason. it seems to me that the day is fading into the sunset when the where and how i watch a particular show is dictated to me by the old box in the living room (and wizard of oz behind it. . . . ).One final thought: the Pro-sports business should take a few minutes to study the demise of the music industry and realize that innovation goes a whole lot further than limitations. [...]
[...] distributing March Madness basketball games online, seeing visitors up 164 percent this year and bringing in $23 million in revenue. And CBS’ acquisition of the Wallstrip/MobLogic and its deal announced yesterday with [...]
[...] event will cap off a big year for sports online. From March Madness, to Major League Baseball, from the U.S. Open golf championship to the U.S. Open tennis finale, [...]
[...] CBS: March Madness Online Ad Revenue Nearing $30M CBSSports.com says that its ad inventory for the upcoming March Madness On Demand (MMOD) is nearly sold out and that revenues generated by the web video product are approaching $30 million. CBSSports.com senior vp and general manager Jason Kint told MediaWeek that ad revenue would be up more than 20 percent from last year’s $23 million. [...]