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Summary:

U.S. demand for broadband has finally started to slow, but that means the carriers are looking for even more ways to squeeze money out of subscribers. One such way: speed boosts. Continue Reading

The demand for broadband in the U.S., after growing at an explosive rate for almost two years, has started to slow, largely due to high market penetration rates and a struggling economy. UBS Research forecasts that the number of U.S. broadband connections will grow 11 percent in 2008, down from growth of 16 percent in 2007. The carriers — the cable operators and phone companies — are beginning to feel the impact, and are subsequently looking for ways to squeeze more dollars out of the broadband business.

Verizon, for example, is pushing people to sign up for its more expensive FiOS service. Others are looking to use “speed boosts” as a way to lift their ARPU. This is not a new strategy: BellSouth, before it was acquired by AT&T, made good money by selling higher-speed tiers at a premium.

The latest company to follow this path is Windstream, a Little Rock, Ark.-based RLEC. The company said recently that it’s offering 12 Mbps ADSL2 service in some parts of its 16-state network. More importantly, it has increased its lowest-speed tier to 3 Megabits per second. Our good friends at DSLReports add that Windstream is offering the 12Mbps/1Mbps tier for $19.99 for the first six months, and $45 per month after that.

In recent months, Comcast started experimenting with 50 Mbps service (in Minneapolis), while Qwest said it it will start offering two new, higher-tier services — Qwest Connect Quantum (20 Mbps) and Qwest Connect Titanium (12 Mbps) — in certain cities. Broadband providers will have to convince consumers that they need the speed boost, however — that speed can improve their online experience.

It should come as no surprise that the carriers have let go of incremental speed upgrades and have gone ahead and doubled or tripled the speeds of their offerings. Why? Because bumping speed to 2 Mbps from 1 Mbps doesn’t really feel like a big boost. A 6X speed bump, on the other hand, makes the Internet much faster — and worth paying for. Suddenly, Hulu and YouTube become much more fun to watch. If a subscriber believes that he or she can download music, stream videos and connect to their favorite social networks faster, they will pay a premium price for that speed.


Never mind the fact that how fast content gets delivered to our computers is mandated by not just access speeds but several factors, such as congestion on the backbone networks and servers’ ability to dish out data. As our accompanying chart shows, the downstream speeds might be going up, but the carriers are stifling innovation by controlling the upstream speeds.

Broadband 2.0 is all about collaboration and sharing, and that requires just as much upstream bandwidth as it does downstream speeds. Regardless, this coming year is going to be fun as the cable companies and phone operators will do unnatural things to entice new subscribers, starting with offering faster connections at lower prices. Nothing wrong with that.

  1. [...] wrote an article tonight entitled, As Broadband Growth Slows, Expect Speed Bursts.  A little excerpt from the article: The latest company to follow this path is Windstream, a [...]

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  2. WoooW

    In argentina, the maximun speed is 5Mb…
    Good!!!

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  3. I know this is off topic, but your chart makes me feel really good about my community’s cable-based broadband. We get 15M/768k for $45/mo. I’d get a discount if I were a senior citizen! I think that’s pretty amazing for an in dependent cable company with about 4000 Internet subscribers that’s playing in the same market as Comcast, fios, and anyone who can put their dslam in our local CO.

    I guess the relevant question is how fast can the carriers push their systems to without upgrading end user equipment.

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  4. I hope they offer more upstream as well. More and more folks will want to back up files off site, and send video and high quality audio, and we’ll need good 1.5mbit/sec upload or better for that, and the technology can do it.

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  5. Time Warner is offering RoadRunner Turbo with 15Mbps down and 1Mbps up. You may want to update the chart. I don’t know what the price is though – I haven’t seen a need to upgrade.

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  6. Higher speeds will also be mandatory for those that are moving their computing infrastructure to the cloud. Waiting for downloads & uploads simply will have to high an impact on productivity. I would have FIOS today if it was available in my “neck of the woods.” That said, we are planning a move and FIOS availability, while not the driving factor, is a considerations.

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  7. Om,

    Isn’t it time we dispensed with the misconception that “peak downstream speeds” are relevant? All providers oversubscribe bandwidth (and, in the case of cable operators, clamp down on bandwidth if you actually hit the peak (and, no, this isn’t the same as what Comcast was doing to P2P)). They do so for perfectly logical reasons and this isn’t necessarily an evil thing. But as more and more traffic is made up of over-the-top, long-form video, peak speeds mean nothing. Average speeds are all that matter and they are often as little as one-third to one-tenth the peak speed.

    Unless providers develop the means to ship video at near-peak rates, you might do your readers a service by trying to ferret out what the average rates actually are.

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  8. @ Gee,

    Who is your cable provider and where?

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  9. @ Kevin Walsh,

    Excellent point. And I agree. As I said in the last paragraph, there are multiple factors that control the delivery of content, and as a result we shouldn’t get too excited by top speeds. This is all “marketing” spin. I want SLA and QoS from my access provider.

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  10. whatever happened to all the bonded copper companies that were around? last mile nirvana is always a few years away…

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  11. ha, india, as a consumer, i can get about 80 kbps, max … never saw a whole youtube video from beginning to end

    the web will be like luggage when you travel, your stuff will expand to fit the available capacity, i actually think it will soon be slowing down even in the us …. hd tv, every kind of online service and application, streaming everything… we shall see

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  12. [...] As Broadband Growth Slows, Expect Speed Boosts — As the market matures, providers will offer faster [...]

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  13. [...] Read the rest of this great post here [...]

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  14. As a US resident, and a New Yorker I have to say, FINALLY! I’m paying for what is SUPPOSED to be 10Mb/sec internet access and getting MAYBE 2. I’m a Cablevision customer and the service has been nothing less than appauling. Even Youtube videos don’t stream without buffering in the middle. It’s sad really. Just last week or so we finally got our first real competitor in the area with Verizon’s FIOS service, If it gets any worse at Cablevision, I’m jumping ship.

    Now that broadband is becoming widespread throughout America, there needs to be a bigger push for building bigger and better infrastructure with more bandwidth for consumers. We are falling FAR behind most of the developed world when it comes to internet speeds, especially when you look at countries like Japan. If the push in the tech sector is to put software in the “cloud” and have the computer, or cellphone, or device in general become just a general purpose terminal for computing with web applications, we are going to need serious increases in bandwidth and speed.

    I’m not waiting a half hour for an online photoshop to load, I’ll just use the real one.

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  15. Kevin: that’s the critical point, especially if you’re talking about broadcast 2.0 where people are increasingly replacing TV viewing with streaming content. I don’t think people realize just how big the discrepancy between peak and average rates are. With DSL, a common over-subscription ratio is 20:1 (i.e. if all subscribers started downloading a file simultaneously, they’d all get 1/20th of the advertised peak rate). And let’s not even talk about the fact that the peak DSL rate drops off significantly with distance from the DSLAM. Cable is just as bad. Typically, that 150 Mbps will be shared between 500 and 1000 subscribers (though the cable guys can improve things by making more channels available for DOCSIS). Right now, FIOS and uverse are the only systems that can give multi-megabit/sec average rates.

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  16. [...] robbed of streaming XM radio The Inquirer BSkyB hits peak of its investment in broadband FT.com As Broadband Growth Slows, Expect Speed Boosts GigaOm AT&T to slash 3G iPhone price to beat unlockers? RegHardware.co.uk NextWave Spectrum [...]

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  17. [...] Broadband networks are accelerating at break-neck speeds. Here is a list of the top broadband speeds available in USA: [...]

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  18. [...] sales have slowed down for DSL providers (but not for FTTH services) this is pretty significant. Seems like extra speeds are helping push the revenues as well. The strong subscriber and revenue growth in the first [...]

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  19. [...] Seems like extra speeds are helping push the revenues as well. The strong subscriber and revenue growth in the first quarter of 2008 benefited from the introduction of additional promotional offers and speed tiers, including Comcast’s BLAST and Performance Plus services (8Mbps or higher service) and Comcast’s Economy Internet service (768Kbps service). [...]

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  20. [...] is a nice chart provided by Om Malik showing providers, current highest broadband service available and [...]

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  21. [...] growth slowing down, the broadband service providers, as noted earlier, are desperate to goose up their broadband revenues. Apple movie downloads could be the app that [...]

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  22. Dimitrios Matsoulis Monday, May 5, 2008

    Slower broadband growth in Greece would mean that customers here might finally get double digit speeds for their 24Mbps connections… When infrastructure is poor, it is best to take the incremental way. Enticing customers with higher speeds is one thing, satisfying their needs is another… You can read about my Internet experience at the link below:
    http://electronrun.com/wp_er/2008/04/22/how-i-upgraded-to-24mbps-but-ended-up-with-2mbps/

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  23. [...] according to blogger Om Malik, who examines the latest figures from [...]

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  24. [...] is some research that shows that speed bumps are not quite the panacea for these carriers, though they might provide some temporary [...]

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  25. [...] broadband matures, carriers aren’t merely upgrading their networks, they’re also upgrading their pricing plans, the thought being that different service levels [...]

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  26. [...] | Wednesday, March 25, 2009 | 9:50 AM PT | 0 comments Broadband obviously isn’t a growth engine anymore, but it’s underpinning the growth of new communications services such as IPTV. A report [...]

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  27. [...] other ISPs in trying to squeeze more money from their broadband pipes, generally in the name of needing to upgrade the network or to stop bandwidth hogs.  But in truth, caps and tiered plans are about limiting competition [...]

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  28. [...] other ISPs in trying to squeeze more money from their broadband pipes, generally in the name of needing to upgrade the network or to stop bandwidth hogs.  But in truth, caps and tiered plans are about limiting competition [...]

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  29. [...] other ISPs in trying to squeeze more money from their broadband pipes, generally in the name of needing to upgrade the network or to stop bandwidth hogs.  But in truth, caps and tiered plans are about limiting competition [...]

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  30. [...] broadband packages, which leads me to wonder if upload speeds are the new download speeds in a saturated market for broadband. Om and I both have complained about anemic upload speeds, which are becoming more of a handicap in [...]

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  31. [...] broadband packages, which leads me to wonder if upload speeds are the new download speeds in a saturated market for broadband. Om and I both have complained about anemic upload speeds, which are becoming more of a handicap in [...]

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  32. [...] broadband packages, which leads me to wonder if upload speeds are the new download speeds in a saturated market for broadband. Om and I both have complained about anemic upload speeds, which are becoming more of a handicap in [...]

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